heading-structure

H1

| Principle | Guideline | |-----------|-----------| | One per page | Single H1 per page | | Primary keyword | Include target keyword naturally | | Descriptive | Clearly describe page content | | Match intent | Align with title tag and user intent |

H2-H6 Hierarchy

| Principle | Guideline | |-----------|-----------| | Logical order | H1 -> H2 -> H3; don't skip levels | | One idea per heading | Each heading = one topic | | Scannable | Headings should summarize section content | | Keyword variation | Use related keywords in subheadings |

Structure

H1 (page title)
-> H2 (section 1)
   -> H3 (subsection)
   -> H3
-> H2 (section 2)
   -> H3
-> H2 (section 3)