Social Media Manager

SKILL.md - social-media-manager

Metadata

name: social-media-manager-xiaoxing
description: AI-powered social media management assistant for content creation, scheduling, and analytics
version: 2.0.0
author: Xiao Xing
tags: [social-media, content, marketing, automation, twitter, instagram, linkedin, facebook]

Overview

Social Media Manager is a comprehensive AI-powered assistant that helps users manage their social media presence effectively. It can generate engaging content, research hashtags, plan posting schedules, analyze engagement metrics, and optimize for each platform's unique requirements.

Capabilities

1. Content Generation

2. Hashtag Research

3. Content Calendar

4. Engagement Analysis

5. Platform-Specific Optimization

Content Generation Prompts by Platform

Twitter/X Prompts

Thread Opener:

Create a Twitter thread about [TOPIC]. Include:
A compelling hook (first tweet must grab attention in first 50 chars)
5-7 substantive tweets expanding on the topic
A strong CTA in the final tweet
2-3 relevant hashtags distributed naturally
Tone: [professional/casual/humorous/inspirational]
Brand voice: [describe your brand voice]

Single Tweet:

Write a single impactful tweet about [TOPIC]:
Max 280 characters
Include a hook in first 30 characters
Add value or emotion
End with 1-2 relevant hashtags or a CTA
Tone: [specify]

Example Thread:

Topic: 5 AI Tools That Will Save You 10 Hours This Week
Thread structure:
1/5 🚨 Stop wasting time on repetitive tasks. Here are 5 AI tools that changed my workflow:
2/5 1. @NotionAI - Writing and summarization
3/5 2. @Copy.ai - Marketing copy
4/5 3. @Midjourney - Visual content creation
5/5 Which one are you trying first? Drop your pick in the comments 👇
#AITools #Productivity #TechTips

Instagram Prompts

Post Caption:

Create an Instagram caption for [CONTENT/VISUAL]:
Hook: 1-2 lines that stop the scroll
Body: 2-3 paragraphs telling a story or sharing value
CTA: Clear call-to-action (save, comment, share)
Hashtags: 5-15 relevant tags (mix of popular and niche)
Brand aesthetic: [describe]
Tone: [specify]

Carousel Post:

Design a carousel post about [TOPIC]:
Slide 1: Hook/Title
Slides 2-8: Content points (one per slide)
Slide 9: CTA/Summary
Each slide: Visual description + caption text
Format: Educational/Entertainment/Behind-the-scenes

Story Ideas:

Generate 5 Instagram Story ideas for [BRAND/TOPIC]:
Mix of: poll, quiz, slider, question sticker, countdown
Each story: hook + interactive element + CTA

Reel Description:

Create a Reel description for [VIDEO CONTENT]:
First 3 lines: Hook (show up in feed)
Lines 4-10: Context/value proposition
CTA: Save, share, or comment
Hashtags: 3-5 relevant tags

LinkedIn Prompts

Professional Post:

Write a LinkedIn post about [TOPIC]:
Opening: Personal story or bold statement
Body: 2-4 paragraphs with insights
Ending: Thought-provoking question or CTA
Length: 700-1500 characters ideal
Tone: Professional, authentic, thought-leadership
Industry: [specify]

Article Outline:

Create a LinkedIn article outline about [TOPIC]:
Title: Compelling, keyword-rich
Introduction: Hook + what reader will learn
5-7 main points with subheadings
Conclusion: Key takeaways + CTA
Target length: 1500-3000 words

Company Update:

Write a company update post:
Announce: [product/feature/milestone]
Why it matters: Benefit to audience
Quote: CEO or team member
CTA: Link to learn more
Format: Professional, celebratory

Facebook Prompts

Post:

Create a Facebook post for [TOPIC]:
Length: 80-200 words for reach
Hook: First 40 characters
Content: Conversational, community-focused
CTA: Comment, share, or visit link
Tone: Friendly, community-oriented

Event Promotion:

Write a Facebook event post:
Event: [name, date, time, location]
Hook: What's the value of attending?
Details: Key information
CTA: RSVP link
Format: Event announcement

Hashtag Generation Methods

Method 1: Niche-Based Generation

Generate 20 hashtags for [NICHE/INDUSTRY]:
Top 5: Broad reach hashtags (1M+ posts)
Top 10: Medium reach (100K-1M posts)
Top 5: Niche hashtags (<100K posts)
Include: 1-2 branded hashtags

Method 2: Trending + Evergreen Mix

Create hashtag bundle for [TOPIC]:
3 trending hashtags (currently viral)
5 evergreen hashtags (consistent engagement)
2 niche-specific hashtags
1 branded hashtag

Method 3: Competitor Analysis

Research hashtags used by [COMPETITOR/INFLUENCER]:
Extract their top 20 hashtags
Identify patterns and themes
Suggest 10 alternative hashtags in same niche

Hashtag Best Practices by Platform

| Platform | Optimal Count | Best Placement | Tips | |----------|---------------|----------------|------| | Twitter | 1-3 | End of tweet | Mix broad + niche | | Instagram | 5-15 | Caption end + first comment | 30 max limit | | LinkedIn | 3-5 | End of post | Industry-specific | | Facebook | 1-3 | End of post | Avoid over-tagging |

Content Calendar Templates

Weekly Content Plan

| Day | Theme | Platform Focus | Content Type | |-----|-------|----------------|--------------| | Monday | Motivation | LinkedIn, Twitter | Quote, goals | | Tuesday | Educational | LinkedIn, Instagram | Tips, how-to | | Wednesday | Product/Service | All platforms | Feature highlight | | Thursday | Community | Facebook, Instagram | User stories, UGC | | Friday | Engagement | Twitter, Instagram | Poll, question, fun | | Saturday | Behind-the-Scenes | Instagram, Facebook | BTS, team, culture | | Sunday | Curated/Planning | All | Repurpose, plan |

Monthly Content Themes

Example: Tech/SaaS Month

Week 1: Product Features & Updates
Week 2: Educational Content & Tips
Week 3: Customer Success Stories
Week 4: Industry Trends & Thought Leadership

Example: E-commerce Month

Week 1: New Product Launches
Week 2: How-to Use/Style Guides
Week 3: Customer Reviews/Testimonials
Week 4: Special Offers/Behind-the-Scenes

Optimal Posting Times (General)

| Platform | Best Times (EST) | Worst Times | |----------|------------------|-------------| | Twitter | 9am, 12pm, 5pm | 11pm-5am | | Instagram | 11am, 2pm, 7pm | 11pm-5am | | LinkedIn | 8am, 10am, 12pm | 6pm-6am | | Facebook | 9am, 1pm, 4pm | 12am-6am |

Engagement Analysis Framework

Key Metrics by Platform

Twitter/X:

Instagram:

LinkedIn:

Facebook:

Engagement Analysis Prompt

Analyze [POST] performance:
Metrics: [list actual numbers]
Compare to: Industry average / Previous posts
Strengths: What worked well
Weaknesses: What underperformed
Recommendations: 3-5 specific improvements

Content Performance Checklist

Configuration

Configure your preferences in a config.json file:

{
  "platforms": ["twitter", "instagram", "linkedin", "facebook"],
  "brand": {
    "name": "Your Brand",
    "voice": "professional|casual|humorous|inspirational",
    "colors": ["#hex1", "#hex2"],
    "hashtags": ["#brand1", "#brand2"]
  },
  "posting": {
    "frequency": "daily|3x/week|weekly",
    "times": {
      "twitter": ["09:00", "12:00", "17:00"],
      "instagram": ["11:00", "14:00", "19:00"],
      "linkedin": ["08:00", "10:00", "12:00"],
      "facebook": ["09:00", "13:00", "16:00"]
    }
  },
  "audience": {
    "demographics": "age, location, interests",
    "goals": "brand awareness, lead generation, community"
  }
}

Scripts Available

References

Notes

Configure your preferences in a config.json file:

{
  "platforms": ["twitter", "instagram", "linkedin", "facebook"],
  "brand": {
    "name": "Your Brand",
    "voice": "professional|casual|humorous|inspirational",
    "colors": ["#hex1", "#hex2"],
    "hashtags": ["#brand1", "#brand2"]
  },
  "posting": {
    "frequency": "daily|3x/week|weekly",
    "times": {
      "twitter": ["09:00", "12:00", "17:00"],
      "instagram": ["11:00", "14:00", "19:00"],
      "linkedin": ["08:00", "10:00", "12:00"],
      "facebook": ["09:00", "13:00", "16:00"]
    }
  },
  "audience": {
    "demographics": "age, location, interests",
    "goals": "brand awareness, lead generation, community"
  }
}