Influencer Brief Builder
by @harrylabsj
Creates detailed influencer collaboration briefs specifying campaign goals, deliverables, talking points, disclosures, usage rights, and approval checklists...
Example 1: Skincare Product (ε°ηΊ’δΉ¦, Mid-Tier Creators)
Input: Campaign="Spring Glow Launch", Product="Vitamin C Brightening Serum", Goal="Awareness + UGC", Creator Type="Mid-tier beauty creators", Platform="ε°ηΊ’δΉ¦ (Xiaohongshu)", Deliverables="1 feed post + 1 Story", Timeline="Brief: April 1, Content due: April 10, Go live: April 15", Budget="Paid + product", Usage="Repost on brand account, 90-day paid ad usage"
Output: Brief with Chinese+English talking points, ε°ηΊ’δΉ¦-specific format requirements (feed post structure, photo count, hashtag rules), disclosure as "δΈεηεδ½" (brand collaboration label), do's (show real texture, morning routine integration, honest first impression), don'ts (no "medical-grade" claims, no competitor naming).
Example 2: Kitchen Gadget (TikTok, Micro Creators)
Input: Campaign="Kitchen Hack Heroes", Product="Silicone Air Fryer Liners", Goal="Conversions + UGC", Creator Type="Micro food/home creators", Platform="TikTok", Deliverables="1 TikTok video 30-60s", Timeline="Brief: May 1, Due: May 8, Go live: May 12", Budget="Gifted + commission code", Usage="Repost + 30-day whitelisting"
Output: Brief emphasizing "real kitchen use, no studio setup," talking points around time-saving and easy cleanup, do's (show before-after of messy air fryer vs lined), don'ts (no claims about "healthier cooking" or "reduces oil" without evidence), disclosure via TikTok's branded content toggle + #ad.
clawhub install influencer-brief-builder