jackyshen-write-wechat-article

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name: jackyshen-write-wechat-article description: Use when user asks to "write WeChat article", "create 公众号文章", "write media content", or needs engaging articles for WeChat Official Accounts. Applies Pyramid Principle, engaging hooks, and reader-focused writing. version: 0.1.0 github: mebusw social: xhs@敏捷的申导, wechat@申导-敏捷教练 email: mebusw@gmail.com

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WeChat Article Writer

Write engaging WeChat Official Account articles that capture attention, provide value, and drive engagement. Output in Markdown—use plain characters for tables (no MD tables) since WeChat editor cannot parse them.

Key Principles

Pyramid Principle: Main conclusion first, then supporting arguments

Engaging hooks: First 60 seconds must grab attention

Emotional closing: End with call-to-action and engagement prompt

Human tone: Avoid AI-generated patterns and phrasing

Reader-focused: Address "you" directly, solve real problems

Article Parameters

Define before writing: | Element | Options | |---------|---------| | Purpose | Inform, Inspire, Persuade, Entertain | | Tone | Professional, Casual, Inspirational, Humorous | | Length | Short: 800-1,200 words, Standard: 1,200-2,000 words | | Action | Read, Share, Comment, Follow |

Title Formulas

Numbered List: "7 Time Management Tips to Add 2 Hours to Your Day"

How-to: "How to Run Efficient Meetings? 3 Steps to Cut Time in Half"

Contrast: "The Hard Work You're Doing Is Destroying Your Career"

Question: "Why You Learn Everything Yet Still Struggle"

Story: "From 5K to 50K Monthly: His 3-Year Secret Weapon"

Curiosity: "3 Negotiation Tricks Communication Experts Never Tell You"

Article Structure

Opening (10-15%)
├── Hook: Grab attention immediately
├── Bridge: Connect to reader's pain
├── Promise: What they'll gain
└── Preview: Roadmap ahead
Body (70-75%)
├── Point 1: Subheading → Explanation → Example → Action
├── Point 2: Subheading → Explanation → Example → Action
└── Point 3: Subheading → Explanation → Example → Action
Closing (10-15%)
├── Summary: Recap key points
├── CTA: Specific action to take
└── Prompt: Question to drive comments

Hook Techniques

| Type | Example | |------|---------| | Direct address | "Do you also struggle with..." | | Contrarian | "Most people get this wrong..." | | Story | "Last week, my student Wang..." | | Stat | "80% of people will..." | | Question | "Why does..." |

Body Content Guidelines

Each point should include: 1. Subheading - Clear, benefit-oriented, parallel structure 2. Explanation - What and why 3. Evidence - Data, example, or story 4. Actionable tip - How to apply

Content principles:

Use specific examples, not abstractions

Mix data with stories

Include "you" to involve reader

Break text every 3-4 paragraphs

Use emojis for visual interest

Highlight key phrases in bold

Closing Elements

CTA Examples:

"Share with friends who need this"

"Share your experience in comments"

"Follow for daily growth tips"

"Like to help others discover this"

Engagement Prompts:

Ask a question to encourage comments

Create a conversation starter

Invite opinion on the topic

Output Format

# [Compelling Title]
Opening
[Hook paragraph - grab attention immediately]
[Bridge - connect to reader's pain]
[Promise and preview - what they'll gain]
Body
[Benefit-Oriented Subheading 1]
[Explanation with specific examples]
💡 Actionable Tip: [Specific takeaway]
[Benefit-Oriented Subheading 2]
[Explanation with specific examples]
💡 Actionable Tip: [Specific takeaway]
[Benefit-Oriented Subheading 3]
[Explanation with specific examples]
💡 Actionable Tip: [Specific takeaway]
Closing
[Summary of key points in fresh words]
[Call to action - specific, immediate]
💬 Discussion
[Question to prompt comments]
*Author: [Name]*
*Source: [Account Name]*

Common Article Types

| Type | Structure | Tone | |------|-----------|------| | How-to | Problem → Solution Steps → Examples | Helpful, practical | | Listicle | Intro → X Tips → Conclusion | Scannable, concise | | Story-Driven | Story → Insight → Application | Engaging, emotional | | Opinion | Provocative → Arguments → Evidence | Authoritative | | Case Study | Background → Challenge → Solution → Results | Analytical |

Writing Tips

Engagement:

Speak directly to "you"

Ask rhetorical questions

Create emotional resonance

Use specific details

Readability:

Write conversationally

Avoid jargon

Use simple words

Short sentences and paragraphs

Sharing Triggers:

Include surprising insights

Create "a-ha!" moments

Make reader look smart sharing it

Provide practical tips

Common Mistakes

| Avoid | Do Instead | |-------|------------| | Generic filler opening | Start with attention-grabbing hook | | Bury main point at end | State core message upfront | | Long paragraphs | Keep paragraphs 1-3 sentences | | Abstract concepts | Use specific examples | | No call to action | End with clear CTA | | Pure information | Include actionable takeaways |

Integration

Reference `jackyshen-list-methods** skill for:

Pyramid Principle structure

NLP language patterns

ORID reflective questions