copywriter
by @kirkraman
Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states...
clawhub install kirk-copywriterπ About This Skill
name: copywriter description: "Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text." license: Apache-2.0 metadata: author: agentic-insights version: "1.1"
Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
| Type | Examples | |------|----------| | UX Writing | Buttons, errors, empty states, tooltips, forms | | Marketing | Landing pages, CTAs, feature descriptions | | Product | Announcements, release notes, onboarding | | Email | Welcome, transactional, campaigns |
Core Formulas
Buttons
Verb + Noun β "Save Changes", "Start Free Trial" (not "Submit", "OK")Errors
What happened β Why β How to fix"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline β Explanation β Action"No results found" β "Try adjusting filters" β [Clear Filters]
CTAs
Verb + Benefit + Remove friction"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
Tone (varies): | Context | Example | |---------|---------| | Success | "All set! Your changes are live." | | Error | "Something went wrong, but your data is safe." | | Urgency | "Action required: Suspicious login detected" |
Power Words
| Category | Words | |----------|-------| | Urgency | Now, Today, Limited, Fast | | Value | Free, Save, Bonus, Extra | | Trust | Guaranteed, Proven, Secure | | Ease | Easy, Simple, Quick, Instant |