Linkedin Content
by @okaris
LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pill...
clawhub install linkedin-contentπ About This Skill
name: linkedin-content description: "LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth" allowed-tools: Bash(infsh *)
LinkedIn Content
Write high-engagement LinkedIn posts via inference.sh CLI.
Quick Start
curl -fsSL https://cli.inference.sh | sh && infsh loginResearch trending LinkedIn content patterns
infsh app run tavily/search-assistant --input '{
"query": "LinkedIn viral post examples 2024 high engagement patterns"
}'Post to X (cross-posting reference)
infsh app run x/post-create --input '{
"text": "Your cross-posted version here"
}'
> Install note: The install script only detects your OS/architecture, downloads the matching binary from dist.inference.sh, and verifies its SHA-256 checksum. No elevated permissions or background processes. Manual install & verification available.
Post Anatomy
βββββββββββββββββββββββββββββββββββββββ
β HOOK (first 1-2 lines) β β Visible before "...see more"
β β
β ...see more βββββββββββββββββββββββ β β The click gate
β β
β BODY (story/value) β
β - Formatted with line breaks β
β - Short paragraphs (1-2 sentences) β
β - Lists or numbered points β
β β
β CTA (last 1-2 lines) β β Ask for engagement
β β
β #hashtags (3-5) β
βββββββββββββββββββββββββββββββββββββββ
Character Limits
| Element | Limit | |---------|-------| | Post text | 3,000 characters | | Visible before "see more" | ~210 characters (~2 lines on mobile) | | Hashtags | 3-5 recommended | | Comment | 1,250 characters | | Article title | 100 characters | | Article body | 125,000 characters |
The first 210 characters are everything. If the hook fails, nobody clicks "see more."
Hook Formulas
What Works
| Formula | Example | |---------|---------| | Contrarian opinion | "Unpopular opinion: code reviews are a waste of time." | | Personal story opening | "I got fired on a Tuesday. Best thing that ever happened." | | Surprising stat | "92% of startups fail. But not for the reason you think." | | List promise | "I've hired 200+ engineers. Here are 5 red flags I look for." | | Bold statement | "Your resume doesn't matter. Here's what does." | | Before/after | "3 years ago I couldn't get a single interview. Yesterday I turned down a FAANG offer." | | Pattern interrupt | "Stop. Before you send that cold email, read this." |
What Fails
β "Excited to announce that we are pleased to share..." (corporate speak)
β "In today's rapidly evolving landscape..." (clichΓ©, says nothing)
β "I'd like to take a moment to..." (slow, no hook)
β "Just published a new blog post!" (no value proposition)
β Starting with a hashtag or emoji
Formatting Rules
Line Breaks Are Your Best Friend
β Dense paragraph:
"I learned something important about leadership last week. My team was struggling with a deadline and instead of pushing harder, I decided to remove scope. The result was incredible β we shipped faster and the quality was better. Sometimes less really is more."β
Formatted for LinkedIn:
"I learned something about leadership last week.
My team was struggling with a deadline.
Instead of pushing harder, I removed scope.
The result?
We shipped faster.
And the quality was BETTER.
Sometimes less really is more."
Formatting Guidelines
| Rule | Why | |------|-----| | One sentence per line | Easier to scan on mobile | | Blank line between paragraphs | Visual breathing room | | Short paragraphs (1-2 sentences) | Mobile readability | | Use line breaks for dramatic effect | Creates pacing and suspense | | Bold key phrases sparingly | Draws eye to important points | | Numbered lists for tips | Scannable, shareable | | Avoid walls of text | Nobody reads them |
Post Types (Ranked by Engagement)
| Post Type | Engagement | Best For | |-----------|-----------|----------| | Personal story + lesson | Very High | Building connection, authenticity | | Contrarian take | High | Starting conversations, visibility | | Carousel (document post) | High | Educational content, tips | | List/tips (numbered) | High | Actionable value, saves | | Poll | Medium-High | Easy engagement, data gathering | | Photo + story | Medium | Humanizing, events | | Video (native) | Medium | Demonstrations, personality | | Link post | Low | Driving traffic (algorithm penalizes) | | Reshare | Very Low | Don't bother β write original |
Link Posts Strategy
LinkedIn penalizes posts with links (reduces reach). Workarounds:
1. Comment method: Post without link, add link as first comment, edit post to say "Link in comments" 2. No-link method: Summarize the content in the post itself, mention "DM for link" 3. If you must link: Put it at the very end, after strong standalone content
Content Pillars
Every LinkedIn creator should have 3-5 pillars they rotate through:
| Pillar | What It Covers | Example | |--------|---------------|---------| | Expertise | Industry knowledge, how-tos | "5 database patterns every engineer should know" | | Stories | Personal experiences, failures, wins | "The hardest feedback I ever received" | | Opinions | Takes on industry trends, contrarian views | "AI won't replace engineers. Bad managers will." | | Behind the scenes | Building in public, process | "Here's our actual sprint retrospective format" | | Curated insights | Trends, data, research summaries | "I analyzed 500 job postings. Here's what changed." |
Algorithm Signals
| Signal | Impact | How | |--------|--------|-----| | Dwell time | Very High | Longer posts that people read fully | | Comments | Very High | Ask questions, create discussion | | Saves | High | Actionable, reference-worthy content | | "See more" clicks | High | Strong hook that makes people expand | | Shares | Medium | Relatable, quotable content | | Reactions | Medium | Easy to get but weighted less | | External links | Negative | Reduces reach β put links in comments | | Editing after posting | Negative | Don't edit within first hour | | Posting frequency | 3-5x/week | Daily is fine, more than 1/day hurts |
Posting Schedule
| Day | Best Time (your audience's timezone) | |-----|------| | Tuesday-Thursday | 7-8 AM, 12 PM, 5-6 PM | | Monday | 8 AM (people catching up) | | Friday | 7-8 AM (before checkout) | | Weekend | Skip or light content |
Engage in comments for 30-60 minutes after posting β this is more important than the post itself.
Visual Content
# Generate a visual for a LinkedIn post
infsh app run infsh/html-to-image --input '{
"html": "The best code is the code you don't write
β Every senior engineer
"
}'Generate a professional photo for a personal post
infsh app run falai/flux-dev-lora --input '{
"prompt": "candid professional photo, person speaking at a conference podium, audience in background blurred, natural stage lighting, authentic moment, corporate event photography",
"width": 1200,
"height": 900
}'
CTA Formulas
End every post with engagement driver:
| CTA Type | Example | |----------|---------| | Question | "What's the worst career advice you've received?" | | Agreement check | "Agree or disagree?" | | Share request | "Repost if this resonates β»οΈ" | | Save prompt | "Save this for your next [situation] π" | | Recommendation ask | "What would you add to this list?" | | Experience ask | "Has this happened to you?" |
Common Mistakes
| Mistake | Problem | Fix | |---------|---------|-----| | Weak hook | Nobody clicks "see more" | Use hook formulas above | | Wall of text | Unreadable on mobile | One sentence per line, blank lines between | | Links in main post | Algorithm reduces reach | Put links in first comment | | Too many hashtags | Looks spammy | 3-5 relevant hashtags max | | Corporate jargon | "Leveraging synergies" = instant scroll past | Write like you talk | | Only self-promotion | Audience stops engaging | 80% value, 20% promotion | | No CTA | No engagement direction | Always end with a question or ask | | Resharing without adding | Near-zero reach | Write original posts, quote instead | | Posting and disappearing | Kills comment momentum | Engage for 30-60 min after posting | | Being generic | "Hard work pays off" = invisible | Specific stories and data |
Related Skills
npx skills add inference-sh/skills@social-media-carousel
npx skills add inference-sh/skills@content-repurposing
npx skills add inference-sh/skills@twitter-thread-creation
Browse all apps: infsh app list
π‘ Examples
curl -fsSL https://cli.inference.sh | sh && infsh loginResearch trending LinkedIn content patterns
infsh app run tavily/search-assistant --input '{
"query": "LinkedIn viral post examples 2024 high engagement patterns"
}'Post to X (cross-posting reference)
infsh app run x/post-create --input '{
"text": "Your cross-posted version here"
}'
> Install note: The install script only detects your OS/architecture, downloads the matching binary from dist.inference.sh, and verifies its SHA-256 checksum. No elevated permissions or background processes. Manual install & verification available.