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BytesAgain β€Ί Skills β€Ί Linkedin Content Planner
πŸ¦€ ClawHub

Linkedin Content Planner

by @sergebulaev

Generate a tailored 7-day LinkedIn content plan with pillars, formats, hooks, CTAs, comment targets, and a weekly engagement checklist.

Versionv1.0.0
Downloads330
#writing#social-media#legal
TERMINAL
clawhub install linkedin-content-planner

πŸ“– About This Skill

name: linkedin-content-planner description: Generate a 7-day LinkedIn content plan given a theme, audience, and content pillars. Produces per-day recommendations (pillar, format, hook, angle, CTA type, best time), daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week of posts and comments instead of ad-hoc shipping. Keywords: content plan, weekly calendar, content pillars, LinkedIn strategy, founder schedule.

LinkedIn Content Planner

Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%) used by Justin Welsh, Matt Gray, Jasmin Alic. Optionally adds a Product/Offer pillar at 10-15%.

When to use

  • User asks "plan my week" or "what should I post this week"
  • User wants to escape ad-hoc shipping and establish rhythm
  • Before a launch week (user needs product-pillar alignment)

    • Input

  • Theme (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
  • Audience description: e.g., "B2B founders, AI ops leaders, marketing VPs"
  • Pillar mix (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
  • Posting days (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
  • Voice samples (optional): paths to past posts for voice calibration

    • Output

    A markdown plan with:

    7-day calendar

    | Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type | |---|---|---|---|---|---|---| | Mon | β€” | (commenting day) | β€” | β€” | β€” | β€” | | Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close | | Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question | | Thu | 8:00 AM local | Community | Poll | β€” | "Which metric matters most" | Poll | | Fri | 9:00 AM local | Authority | Carousel | F10 Contrarian Historical | "AI agencies have been dying since 2023" | Soft offer | | Sat/Sun | β€” | (off) | β€” | β€” | β€” | β€” |

    Daily comment targets

    For each posting day:

  • 3-5 creators to engage (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
  • Comment pattern to apply (first-commenter, data-first, answer-their-question)
  • Target count: 10-20 substantive comments per day

    • Weekly inbound-readiness check

  • [ ] At least 1 vulnerability post (Narrative)
  • [ ] At least 1 receipt/data post (Authority)
  • [ ] At least 1 soft offer or CTA-driving post
  • [ ] Comment strategy includes 70% peers, 20% aspirational, 10% prospects
  • [ ] No pillar >60% of the week's posts
  • [ ] No duplicate formula used twice in the same week

    • Rules

  • 3 pillars minimum, 5 maximum. More than 5 dilutes signal.
  • 3-5 posts per week. 6+/week triggers cannibalization signal in 360Brew.
  • 10-20 comments/day on other creators. Comments drive more inbound than posts.
  • Tue/Wed/Thu top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
  • One format per pillar per week. Don't stack 3 text posts for Authority β€” vary.
  • Product/Offer pillar max 1 post/week. Overuse kills trust.

    • Formula β†’ pillar mapping

    | Pillar | Preferred formulas | |---|---| | Authority | F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta | | Narrative | F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap | | Community | F6 Comment-Gate (use sparingly), poll posts, spotlight mentions | | Product/Offer | F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix) |

    Steps

    1. Gather inputs. Ask user for theme, audience, pillar preferences if not provided. 2. Validate pillar mix sums to 100%; warn if any pillar >60%. 3. For each posting day, pick: - Pillar (rotate to match mix) - Formula from that pillar's bank (don't repeat within 7 days) - Format (alternating text / carousel / poll per pillar rules) - Specific angle (user provides or skill generates) - Posting time (audience-timezone aware) 4. For each posting day, add 3-5 comment targets with suggested pattern. 5. Run inbound-readiness check; flag anything missing. 6. Return as markdown + optional JSON for Notion/Airtable import.

    Example

    See references/example-plan-week.md for a filled-in 7-day plan.

    Files

  • SKILL.md β€” this file
  • references/example-plan-week.md β€” worked example
  • references/pillars-framework.md β€” the 3-pillar discipline explained

    • Related skills

  • linkedin-post-writer β€” generate each day's draft from the plan
  • linkedin-comment-drafter β€” execute the daily comment targets
  • linkedin-thread-engagement β€” track inbound from the comment strategy

    • ⚑ When to Use

    TriggerAction
    - User wants to escape ad-hoc shipping and establish rhythm
    - Before a launch week (user needs product-pillar alignment)

    πŸ’‘ Examples

    See references/example-plan-week.md for a filled-in 7-day plan.

    πŸ”’ Constraints

  • 3 pillars minimum, 5 maximum. More than 5 dilutes signal.
  • 3-5 posts per week. 6+/week triggers cannibalization signal in 360Brew.
  • 10-20 comments/day on other creators. Comments drive more inbound than posts.
  • Tue/Wed/Thu top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
  • One format per pillar per week. Don't stack 3 text posts for Authority β€” vary.
  • Product/Offer pillar max 1 post/week. Overuse kills trust.