LinkedIn Post Engine

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name: linkedin-post-engine description: Write high-performing, persuasive, and authentic LinkedIn posts across any professional niche. Uses research-backed hooks, proven post structures, and LinkedIn-specific formatting to maximize reach, saves, comments, and profile actions. Use when creating LinkedIn posts, carousels-by-text, thought leadership, founder updates, case studies, hiring posts, launch posts, or converting X/Twitter ideas into LinkedIn content. metadata: { "openclaw": { "emoji": "💼" }, }

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READ BEFORE USE

HOW TO USE THIS SKILL EFFECTIVELY

READ BEFORE USE

LinkedIn Post Engine

Overview

This skill helps you create strong LinkedIn posts that feel human, useful, and credible.

It combines:

proven hook frameworks,

clear narrative structures,

proof-first writing,

and practical CTA design.

Keywords: linkedin, thought leadership, personal brand, founder posts, b2b content, storytelling, case study, hooks, engagement, authority

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Process Workflow

Phase 1: Audience + Positioning (CRITICAL)

Before writing, define:

1. Audience — Who is this for? (founders, recruiters, engineers, operators, marketers, sales leaders, etc.) 2. Goal — Reach, authority, leads, hiring, trust, replies, profile visits? 3. Core insight — What is the one thing worth remembering? 4. Proof — What makes this believable (numbers, before/after, constraints, mistakes, outcomes)?

If proof is missing, use placeholders like [X%], [Y hours] and request exact values.

Phase 2: Structure + Hook Selection

Choose a format first, then write:

Story

Framework

Contrarian

Case study

Teardown

Build-in-public

Then select 2-3 hooks and finalize one.

Phase 3: Draft + Polish

Keep paragraphs short (1-2 lines)

Front-load specifics

Remove generic filler

End with one clear CTA

Add 3-6 hashtags max

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LinkedIn Feed Dynamics (Practical)

What usually performs best:

1. Strong first two lines (stops the scroll) 2. Specificity (numbers > adjectives) 3. Credible vulnerability (mistakes + lessons) 4. Clear structure (easy to skim on mobile) 5. Conversation CTA (quality comments over empty likes)

Avoid:

Buzzword soup

Generic motivation posts

Overlong hashtag blocks

Fake certainty without evidence

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Hook Formulas (Most Important)

The Contrarian Hook

“Most people do [X]. That’s exactly why they stay stuck.”

“Unpopular opinion: [industry belief] is outdated.”

The Specific Result Hook

“In [timeframe], we improved [metric] by [number]. Here’s how.”

“We cut [cost/time] by [X%]. Not with a new tool—by changing this one workflow.”

The Mistake Hook

“I made this [role]-mistake for months. It cost us [outcome].”

“We shipped the wrong thing fast. Here’s what fixed it.”

The Framework Hook

“The [3-step/4-step] framework I use for [outcome].”

“If I had to restart as [role], I’d follow these 5 rules.”

The Question Hook

“Would you let your team do [X] without [Y]?”

“What’s your biggest bottleneck in [domain] right now?”

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High-Performing Post Formats

1) “This runs now” (Operational Story)

Best for real systems, workflows, and automations.

Template:

bold claim

“Not as a demo. As an actual [responsibility/workflow].”

“Here’s what it does:” with 4-6 concrete bullets

measurable result

perspective line + CTA question

2) Case Study

Template:

starting problem

constraints

intervention

before/after metrics

key lesson

optional “comment TEMPLATE” CTA

3) Contrarian Opinion

Template:

challenge popular view

explain why it fails in practice

give 3 practical principles

ask a polarizing but constructive question

4) Framework Post

Template:

name framework

3-5 steps

one mistake to avoid

one practical “do this today” action

5) Build-in-Public Update

Template:

what shipped this week

what worked

what broke

what changed next

ask for informed feedback

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Persuasion Principles

Use these to increase clarity and trust:

Specificity: “Saved 3.2 hours/week” beats “saved time.”

Mechanism: Explain how, not just outcomes.

Credibility: Mention tradeoffs, not only wins.

Relevance: Tie insight to audience reality.

Clarity: One post = one core idea.

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Writing Rules

Hook in first 1-2 lines

1-2 sentence paragraphs

Prefer plain language over hype

Use emojis sparingly as section markers

Keep claims realistic

Never invent outcomes, clients, or credentials

Hashtags:

3-6 max

niche + function + audience mix

avoid spammy broad tags only

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Output Contract

By default, provide:

1. 3 hook options 2. 1 full post 3. 1 spicier variant 4. 3 first-comment ideas (to deepen discussion)

Optional on request:

NL / EN / NL-EN mixed variants

X/Twitter adaptation

Short + long versions

Carousel text outline

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Quick Prompt Template

When user gives a raw idea, ask/fill:

Audience:

Goal:

Topic:

Proof points:

Tone:

CTA preference:

Then generate outputs per contract above.

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Common Pitfalls to Avoid

Generic “AI changed everything” without concrete examples

No proof signals

Too many ideas in one post

CTA mismatch (asking for leads on a pure thought-leadership post)

Over-formatting with noisy symbols

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Execution Checklist

Before finalizing:

[ ] Hook is strong and specific

[ ] Core claim is clear

[ ] Includes at least one proof signal

[ ] Easy to skim on mobile

[ ] CTA invites real conversation

[ ] Hashtags are relevant and limited

[ ] Tone feels authentic to author