LinkedIn Profile Optimizer

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name: linkedin-profile-optimizer description: Audit and rewrite a LinkedIn profile end-to-end for 2026 — headline formula, About section 7-step structure, Featured section strategy, banner design, photo rules, Experience metrics, Skills pinning, custom URL, recommendations. Triggers on requests like "review my LinkedIn profile", "rewrite my headline", "fix my About section", "optimize banner", "profile audit", "LinkedIn bio", "Featured section", "profile conversion", "profile keywords". Converts default/resume-style profiles into one that converts visitors 3-5x better.

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LinkedIn Profile Optimizer

Audit the nine components of a LinkedIn profile (photo, banner, headline, About, Featured, Experience, Skills, custom URL, recommendations) against 2026 best practices, then rewrite each section that needs it. Optimized profiles get ~3.9x more views and convert visitors 3-5x better than default/resume-style profiles.

When to use

User pastes their LinkedIn profile URL and asks for an audit

User wants to rewrite their headline, About section, or Featured section

User is launching a content strategy and needs the profile to match

Any of: "review my profile", "fix my headline", "optimize bio", "profile audit", "LinkedIn optimization"

Input

Profile URL (or screenshots of sections)

Goal: clients / job seeking / authority — Featured and CTA vary by goal

Optional: draft content to grade against the existing profile

Output

A structured audit + rewrite in this shape:

1. Scorecard (9 sections, pass/fail/needs-work) 2. Priority fixes (ranked by impact) 3. Before → After rewrites for each failing section 4. Expected uplift (based on benchmark data)

Steps

1. Intake. Collect profile state + goal. Flag missing sections. 2. Score each of 9 sections against the checklist (see references/). 3. Rewrite headline using [What You Do] | [Who You Help] [Achieve What Result] — fit all 220 chars. 4. Rebuild About with 7-step structure; verify first 265-275 chars hook before "see more". 5. Curate Featured (3 strong items) matched to the goal: - Clients: lead magnet + case study with results + calendar link - Job seeking: portfolio + best work samples + top-performing post - Authority: best content + media/podcast features + newsletter signup 6. Rewrite Experience bullets as action verb + specific metric. Add 5+ skills per role. Pin top 3 skills. 7. Claim custom URL (linkedin.com/in/firstnamelastname, not the -123abc456 default). 8. Draft recommendation requests with specifics ("about [project/skill]") — don't send LinkedIn's generic template. 9. Deliver before/after diff + expected uplift (3.9x views, 3-5x conversion, 71% more likely to land interviews).

Nine-component scorecard

| # | Section | Pass criteria (2026) | |---|---------|----------------------| | 1 | Photo | ≥400x400, face fills 60% of frame, <3 years old, natural light, slight smile | | 2 | Banner | 1584x396, text in right 2/3, high contrast, includes value prop + CTA, tests well on mobile | | 3 | Headline | Uses all 220 chars; format [What You Do] | [Who You Help] [Result] | | 4 | About | 200-300 words, first-person, 7-step structure, hook in first 265-275 chars | | 5 | Featured | 3 items, matched to goal, custom 1200x627 thumbnails | | 6 | Experience | Every bullet = action verb + metric, 5+ skills per role, media attached | | 7 | Skills | 50 listed, top 3 pinned, mirrors target job descriptions, ≥1 endorsement each | | 8 | Custom URL | linkedin.com/in/firstnamelastname (not the default hash) | | 9 | Recommendations | At least 3 recent, specific (not generic), from diverse contexts |

Key benchmarks (from co.actor research)

Optimized About sections: 3.9x more views

5+ listed skills: 3x more connection requests

Comprehensive profile: 71% more likely to land interviews

Featured section content: 30% longer viewing time

Personal founder profile vs company page: 315% more engagement, 270% more conversions

Hard rules

No em dashes in any profile copy (AI tell, penalized by 2026 detection tools)

First person ("I help...") never third person ("Jane is a passionate...")

Never "passionate thought leader" / "driven professional" / "results-oriented"

Capitalize all names, companies, products

Avoid wall-of-text — use line breaks in About section

80% of users leave Featured empty — filling it is a free edge

Reference files

references/profile-headline-formulas.md — 220-char formula + before/after examples

references/about-section-templates.md — 7-step structure with character budgets

references/featured-section-playbook.md — goal-matched content types

references/banner-photo-specs.md — dimensions, composition, mobile test

references/experience-skills-rules.md — bullet rewriting + skills strategy + custom URL + recommendations

Related skills

linkedin-content-planner — post pillars should echo the profile's headline/About thesis

linkedin-post-writer — Featured section rotates quarterly; pin your flagship post

linkedin-humanizer — scrub profile copy for the same AI tells we scrub from posts