Meta Ads Audience Analysis

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name: meta-ads-audience-analysis description: "[Didoo AI] Analyzes Meta Ads audience efficiency across audience types, overlap, demographics, and budget allocation. Use when reviewing targeting strategy, planning audience expansion or narrowing, or auditing budget distribution across audience segments." homepage: https://didoo.ai/blog metadata: { "openclaw": { "requires": { "env": ["META_ACCESS_TOKEN", "META_AD_ACCOUNT_ID"] }, }, }

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Required Credentials

| Credential | Where to Get | Used For | OAuth Scope | |-----------|-------------|---------|-------------| | META_ACCESS_TOKEN | Meta Developer Console → Graph API Explorer → Generate Token | Fetching audience breakdown and overlap data | ads_read (read-only) | | META_AD_ACCOUNT_ID | Ads Manager URL: adsmanager.facebook.com/act_XXXXXXXXX | Identifying which account to query | — |

When to Use

Before launching new campaigns, during quarterly planning, or when a campaign is underperforming and audience mismatch is suspected. Run standalone or after meta-ads-weekly-performance identifies audience-related issues.

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Requirements

account_id (required)

campaign_id (optional — defaults to all campaigns)

date_range: last_30d (default)

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Step 1: Fetch Audience Data

Pull data broken down by audience dimension:

Audience Type Performance (via breakdown by audience_type)

Lookalike, Custom, Broad, Interest, Retargeting

Spend, CTR, CPA, ROAS for each

Audience Overlap (via Meta's overlap analysis tool)

Pairs of overlapping audiences

Overlap percentage, combined spend, ROAS

Demographic Breakdown (via breakdown by age and gender)

Age × Gender cells

Spend, conversions, CPA, ROAS

Placement Breakdown

Feed, Stories, Reels, Instant Articles, Audience Network, Messenger

CTR, CVR, CPA, ROAS for each

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Step 2: Audience Type Efficiency

| Audience Type | Spend | % of Budget | CTR | CPA | ROAS | Budget Should Be | |--------------|------|------------|-----|-----|------|------------------| | | | | | | | |

Identify:

Which audience type delivers best ROAS

Which is over/underallocated relative to efficiency

Lookalike quality (which LAL layers performing)

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Step 3: Audience Overlap Analysis

| Audience Name | Overlaps With | Overlap % | Combined Spend | ROAS | Action | |---------------|---------------|-----------|-----------------|------|--------| | | | | | | Consolidate / Exclude / Separate / Monitor |

Flag:

Overlap > 30% with high combined spend → Consolidate

Overlap > 50% → Exclude one

Different audiences with same LAL source → Separate

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Step 4: Demographic Deep Dive

| Age and Gender | Spend | Conversions | CPA | ROAS | Action | |-----------------|------|-------------|-----|------|--------| | | | | | | Increase Bid / Decrease Bid / Exclude / Maintain |

Identify:

Highest and lowest ROAS demographic cells

Unexpected performance by gender or age

Bid adjustment opportunities

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Step 5: Placement Breakdown

| Placement | Spend | % of Budget | CTR | CVR | CPA | ROAS | Action | |-----------|------|------------|-----|-----|-----|------|--------| | | | | | | | | Scale / Maintain / Reduce / Exclude |

Flag:

Audience Network with low ROAS → Exclude

Stories vs Feed efficiency gap > 30% → Reduce lower performer

Reels growing but underallocated → Scale

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Step 6: Budget Reallocation Plan

| From Audience/Placement | To Audience/Placement | Shift Amount | Expected ROAS Impact | Revenue Impact | Priority | |---------------------------|-------------------------|---------------|-----------------------|-----------------|----------| | | | | | | High / Medium / Low |

Prioritize moves by: 1. Highest ROAS differential 2. Enough data to trust the signal (minimum 50 results per segment) 3. Realistic shift amounts (don't move more than 20% at once)

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Step 7: Output Format

SECTION 1: Audience Type Efficiency

2–3 audience type issues in problem/solution format.

SECTION 2: Audience Overlap and Waste

2 overlap issues in problem/solution format.

SECTION 3: Placement Breakdown

2 placement issues in problem/solution format.

SECTION 4: Demographic Deep Dive

2–3 demographic issues in problem/solution format.

SECTION 5: Budget Reallocation Plan

1–2 reallocation strategy issues in problem/solution format.

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Rules

No executive summary

Minimum 50 results per segment before drawing conclusions on any audience slice

Action must be specific: "Increase bid 20% on Women 25-34" not "adjust demographics"

This is analysis only — recommendations route to meta-ads-recommendation

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Session Context — What This Skill Writes

After completing analysis, store the following in session context:

| Key | Description | Example | |-----|-------------|---------| | budget_reallocation_plan | Specific shifts between audience segments | "$200/day from Broad to LAL 1% Women 25-34" | | audience_issues | Overlap, waste, or misallocation findings | "Audience A overlaps with B by 41% — consolidate" |

> meta-ads-recommendation reads these keys to produce the audience action plan.

No executive summary

Minimum 50 results per segment before drawing conclusions on any audience slice

Action must be specific: "Increase bid 20% on Women 25-34" not "adjust demographics"

This is analysis only — recommendations route to meta-ads-recommendation

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