Meta Ads Builder

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name: meta-ads-builder description: "[Didoo AI] Generates Meta Ads creative — ad copy, headlines, hooks, and visual concepts. Use when user needs ad creative for a new campaign or to refresh existing ads. Works after meta-ads-strategy defines the campaign direction."

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Allowed Tools

web_search, web_fetch, image-tools

Required Credentials

| Credential | Where to Get | Used For | |-----------|-------------|---------| | META_ACCESS_TOKEN | Meta Developer Console → Graph API Explorer → Generate Token | Fetching creative performance data (optional) | | GEMINI_API_KEY | Google AI Studio → Create API Key | AI-powered image generation (optional — only if using AI image generation) |

> Credentials note: No Meta API credentials are required for basic creative copy generation. META_ACCESS_TOKEN is optional — only needed if you want to pull existing creative performance data (CTR, frequency by creative) to inform the new variations. Image generation tools (GEMINI_API_KEY) are also optional enhancements only.

When to Use

When user needs actual ad creative — images, copy, headlines, or full ad variations. Works after meta-ads-strategy defines the campaign direction.

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Step 1: Get Campaign Context

Before generating creative, understand:

What is the campaign goal? (Leads, sales, traffic?)

Who is the target audience? (Their pain points, desires, language they use)

What's the offer? (What does someone get when they click?)

What's the CTA? (Sign up, buy, download, book call?)

If strategy already exists from meta-ads-strategy, use that. If not, ask a few quick questions.

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Step 2: Define Creative Direction

Hook Formulas That Work on Meta

Problem-focused hooks:

"Tired of [pain point]?" — speaks directly to frustration

"What nobody tells you about [topic]" — curiosity gap

"[Number] reasons your [problem]" — list format, scannable

Social proof hooks:

"[X] businesses already use [outcome]" — social validation

"The results speak for themselves" — outcome focused

Benefit-focused hooks:

"Get [specific outcome] without [common obstacle]" — direct value prop

"The fastest way to [desired state]" — speed appeal

Fear-of-missing-out hooks:

"Limited time [offer]" — scarcity

"Only [X] spots left" — urgency

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Step 3: Generate Ad Variations

Produce 2–3 distinct creative variations, each with: 1. Hook/headline — what stops the scroll 2. Body copy — 1–2 short paragraphs, benefits-focused 3. CTA — button text or call-to-action 4. Visual direction — description for image generation

Variation 1: Emotional/problem-focused

Variation 2: Rational/benefit-focused

Variation 3: Social proof or urgency-focused

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Step 4: Write Ad Copy — Rules

First line must hook — grab attention in the first 10 words

Keep it scannable — short sentences, white space, easy to read on mobile

Focus on benefits, not features — "Save 2 hours a day" not "Includes automation tool"

Match the audience's language — how they talk about the problem, not industry jargon

One clear CTA — don't ask for multiple things

Copy Length Guide

| Format | Length | Use For | |---|---|---| | Single image ad | 40–125 characters | Quick, punchy, high-impact | | Carousel | Headline 40 chars, body 200 chars max | Storytelling, multiple points | | Collection ad | Headline 40 chars, body 100 chars | Product showcase |

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Step 5: Generate Visual Concepts

For each variation, describe the visual in enough detail for an AI image generator or designer:

Type: Carousel, single image, or video?

Subject: [person using product / product close-up / illustration]

Background: [solid color / lifestyle setting / gradient]

Text overlay: "[short headline]"

Mood/Tone: [professional, urgent, warm, minimalist]

To generate images with AI: use image-tools with a prompt based on the visual direction above.

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Step 6: Quality Check

Before finalizing, review each variation:

Does the hook match the audience's pain point or desire?

Is the CTA clear and singular?

Is the copy scannable on mobile?

Does the visual match the copy tone?

Is the claim believable and backed up?

Ad Relevance Diagnostics self-check (for reference):

Quality Ranking: Higher when creative is clear and relevant to audience

Engagement Rate Ranking: Higher when the hook is strong and interactive

Conversion Rate Ranking: Higher when the offer and CTA are aligned

These require 500+ impressions to appear in Meta. They are diagnostic signals, not guaranteed outcomes.

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Key Restrictions

Do not make up fake statistics or testimonials

Do not use misleading claims (Meta ad policies forbid this)

Do not use competitor names in ads without permission

Always ensure the ad creative matches the landing page it points to