[Didoo AI] Specialized analysis module for Meta lead generation campaigns. Use when CPL is elevated, lead quality is unclear, or you need to diagnose why lea...
- Lead volume is healthy but conversion rate to closed deals is low (quality problem)
- LPV rate looks fine but form submit rate is unknown
- CAPI may not be sending offline lead data back to Meta
- Not sure if the problem is the ad, the audience, or the form itself
Lead gen has fundamentally different metrics than e-commerce β standard CVR and LPV benchmarks don't apply. Use this skill instead of applying e-commerce logic to lead gen campaigns.
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π Constraints
Apply lead gen benchmarks, not e-commerce benchmarks
Always verify CAPI status before diagnosing CPL issues β missing CAPI is the most common cause of misleading CPL data
Do not recommend creative changes if form friction is the bottleneck
Do not recommend audience changes if LPV rate indicates a page problem
This is analysis only β recommendations route to meta-ads-recommendation
