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🦀 ClawHub

Mixpanel Analytics

by @fr3kstyle

Query Mixpanel product analytics — events, funnels, retention, user profiles, and cohorts via the Mixpanel Data Export API. Use when you need to: (1) Query e...

Versionv1.0.0
Downloads492
#database#data#legal
TERMINAL
clawhub install mixpanel-analytics

📖 About This Skill

name: mixpanel-analytics description: "Query Mixpanel product analytics — events, funnels, retention, user profiles, and cohorts via the Mixpanel Data Export API. Use when you need to: (1) Query event counts or unique users over time, (2) Analyze funnel conversion rates, (3) Check retention metrics, (4) Look up or update user profiles, (5) Export raw event data, (6) Get top events or properties, (7) List cohorts. Requires MIXPANEL_SERVICE_ACCOUNT_USERNAME + MIXPANEL_SERVICE_ACCOUNT_SECRET (or MIXPANEL_API_SECRET for legacy projects)."

Mixpanel Analytics Skill

Query product analytics data from Mixpanel using the Data Export API.

Setup

Option A — Service Account (recommended, new projects)

export MIXPANEL_SERVICE_ACCOUNT_USERNAME="your-sa-username"
export MIXPANEL_SERVICE_ACCOUNT_SECRET="your-sa-secret"
export MIXPANEL_PROJECT_ID="12345678"

Get these: Mixpanel → Organization Settings → Service Accounts → Create Service Account

Option B — API Secret (legacy / project-level)

export MIXPANEL_API_SECRET="your-api-secret"

Get it: Mixpanel → Project Settings → Access Keys → API Secret

Data Residency (optional)

export MIXPANEL_DATA_REGION="eu"  # for EU data residency (default: us)

Core Workflows

Top Events (Last 30 Days)

python3 ~/.openclaw/workspace/skills/mixpanel-analytics/scripts/mx.py events --days 30

Event Count Over Time

python3 ~/.openclaw/workspace/skills/mixpanel-analytics/scripts/mx.py segmentation \
  --event "Sign Up" --from-date 2026-01-01 --to-date 2026-03-21 --unit day

Unique Users for an Event

python3 ~/.openclaw/workspace/skills/mixpanel-analytics/scripts/mx.py segmentation \
  --event "Purchase" --type unique --days 7

Funnel Analysis

python3 ~/.openclaw/workspace/skills/mixpanel-analytics/scripts/mx.py funnel \
  --funnel-id 12345 --from-date 2026-03-01 --to-date 2026-03-21

List All Funnels

python3 ~/.openclaw/workspace/skills/mixpanel-analytics/scripts/mx.py funnels

Retention Cohort (Daily)

python3 ~/.openclaw/workspace/skills/mixpanel-analytics/scripts/mx.py retention \
  --from-date 2026-03-01 --to-date 2026-03-21 --retention-type birth --unit day

User Profile Lookup

python3 ~/.openclaw/workspace/skills/mixpanel-analytics/scripts/mx.py profile --distinct-id "user@example.com"

Export Raw Events

python3 ~/.openclaw/workspace/skills/mixpanel-analytics/scripts/mx.py export \
  --from-date 2026-03-20 --to-date 2026-03-21 \
  --event "Purchase" --limit 100

List All Events

python3 ~/.openclaw/workspace/skills/mixpanel-analytics/scripts/mx.py list-events

Direct API Calls (Advanced)

For EU data residency, replace data.mixpanel.com with data-eu.mixpanel.com.

# Segment by event with breakdown
curl -s "https://data.mixpanel.com/api/2.0/segmentation?project_id=$MIXPANEL_PROJECT_ID&event=Sign%20Up&from_date=2026-03-01&to_date=2026-03-21&unit=day" \
  -u "$MIXPANEL_SERVICE_ACCOUNT_USERNAME:$MIXPANEL_SERVICE_ACCOUNT_SECRET"

Key Concepts

  • Events: User actions tracked in your product (clicks, purchases, sign-ups)
  • Distinct ID: Unique identifier per user in Mixpanel
  • Funnels: Conversion paths (e.g. View → Add to Cart → Purchase)
  • Retention: How often users return after a trigger event
  • Cohorts: Groups of users with common behaviors for analysis

    • Agent Use Cases

  • Daily growth briefing: events for yesterday's top events + unique users
  • Conversion monitoring: segmentation on key events (sign-up → activation)
  • Funnel regression alerts: funnel comparison week-over-week
  • User debugging: profile lookup when investigating support issues
  • Weekly retention report: retention on 7-day and 30-day windows

    • Notes

  • Data Export API has a rate limit of 60 requests/hour
  • Raw event export can return large datasets — use --limit to cap
  • Funnel IDs are found in Mixpanel UI URL: /report/funnels/XXXX
  • All dates should be in YYYY-MM-DD format

    • ⚙️ Configuration

    Option A — Service Account (recommended, new projects)

    export MIXPANEL_SERVICE_ACCOUNT_USERNAME="your-sa-username"
export MIXPANEL_SERVICE_ACCOUNT_SECRET="your-sa-secret"
export MIXPANEL_PROJECT_ID="12345678"

    Get these: Mixpanel → Organization Settings → Service Accounts → Create Service Account

    Option B — API Secret (legacy / project-level)

    export MIXPANEL_API_SECRET="your-api-secret"

    Get it: Mixpanel → Project Settings → Access Keys → API Secret

    Data Residency (optional)

    export MIXPANEL_DATA_REGION="eu"  # for EU data residency (default: us)

    📋 Tips & Best Practices

  • Data Export API has a rate limit of 60 requests/hour
  • Raw event export can return large datasets — use --limit to cap
  • Funnel IDs are found in Mixpanel UI URL: /report/funnels/XXXX
  • All dates should be in YYYY-MM-DD format