open-graph

---

name: open-graph description: When the user wants to add or optimize Open Graph metadata for social sharing. Also use when the user mentions "Open Graph," "og:tags," "og:title," "og:image," "og:description," "Facebook preview," "LinkedIn preview," or "social share preview." For X (Twitter) link previews, use twitter-cards. For SERP title/description, use title-tag and meta-description. metadata: version: 1.1.0

---

SEO On-Page: Open Graph

Guides implementation of Open Graph meta tags for social media previews (Facebook, LinkedIn, Slack, Discord, etc.). Pages with proper OG tags get 2–3× more clicks than bare URL links.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Social Sharing)

Open Graph: Facebook-originated protocol; controls preview card when links are shared on social platforms

The 4 Essential Tags

Every shareable page requires these minimum tags:

| Tag | Guideline | |-----|-----------| | og:title | Keep under 60 chars; compelling; match page content | | og:description | 150–200 chars; conversion-focused | | og:image | Absolute URL (https://); 1200×630px recommended | | og:url | Canonical URL; deduplicates shares |

Recommended Additional Tags

| Tag | Purpose | |-----|---------| | og:type | Content type: website, article, video, product | | og:site_name | Website name; displayed separately from title | | og:image:width / og:image:height | Image dimensions (1200×630px) | | og:image:alt | Alt text for accessibility | | og:locale | Language/territory (e.g., en_US); for multilingual sites |

Image Best Practices

| Item | Guideline | |------|-----------| | Size | 1200×630px (1.91:1 ratio) for Facebook, LinkedIn, WhatsApp | | Format | JPG, PNG, WebP; under 5MB | | URL | Absolute URL with https://; no relative paths | | Unique | One unique image per page when possible |

Common Mistakes

Using relative image URLs instead of absolute https://

Images too small or wrong aspect ratio

Empty or placeholder values

Missing og:url (canonical)

Implementation

Next.js (App Router)

export const metadata = {
  openGraph: {
    title: '...',
    description: '...',
    url: 'https://example.com/page',
    siteName: 'Example',
    images: [{ url: 'https://example.com/og.jpg', width: 1200, height: 630, alt: '...' }],
    locale: 'en_US',
    type: 'website',
  },
};

HTML (generic)

Testing

Facebook: Sharing Debugger

LinkedIn: Post Inspector

Related Skills

social-share-generator: Share buttons use OG tags for rich previews when users share; OG must be set for share buttons to show proper cards

article-page-generator: Use og:type article for article/post pages; article-specific tags (published_time, author)

page-metadata: Hreflang, other meta tags

title-tag: Title tag often mirrors og:title

meta-description: Meta description often mirrors og:description

twitter-cards: Twitter uses OG as fallback; add Twitter-specific tags for best results

canonical-tag: og:url should match canonical URL