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BytesAgain β€Ί Skills β€Ί Outreach
πŸ¦€ ClawHub

Outreach

by @ivangdavila

Plan, personalize, and track outreach campaigns for sales, PR, recruiting, partnerships, and link building with timing strategy and follow-up cadence.

Versionv1.0.0
Downloads1,892
Installs6
Stars⭐ 7
#clawhub
TERMINAL
clawhub install outreach

πŸ“– About This Skill

name: Outreach description: Plan, personalize, and track outreach campaigns for sales, PR, recruiting, partnerships, and link building with timing strategy and follow-up cadence.

Situation Detection

| Context | Load | |---------|------| | Writing cold emails, follow-ups, subject lines | templates.md | | Sales outreach (SDR, BDR, AE) | by-type.md β†’ Sales section | | PR/Media pitching, influencer outreach | by-type.md β†’ PR section | | Link building, guest posts, SEO outreach | by-type.md β†’ SEO section | | Recruiting, talent sourcing | by-type.md β†’ Recruiting section | | Investor, partnership, BD outreach | by-type.md β†’ BD section | | Tracking what works, analyzing patterns | tracking.md |

Universal Rules

The Formula: Who (right person, verified contact) + Why Now (trigger event) + WIIFT (what's in it for them)

Personalization: Reference something SPECIFIC β€” not "loved your work" but "your piece on X changed how I think about Y." If you can't find a hook, you haven't researched enough.

Timing:

  • Best: Tuesday-Thursday, 9-11am recipient's timezone
  • Avoid: Monday 9am, Friday afternoon, holidays, major news days
  • Check: Did they just post/publish something? Strike while relevant

    • Follow-up cadence:

    | Touch | Timing | Purpose | |-------|--------|---------| | 1 | Day 0 | Value-first intro, specific ask | | 2 | Day 3-5 | New angle or additional value | | 3 | Day 7-10 | Different channel if possible | | 4 | Day 14+ | Break-up email |

    Stop after 3-4 touches. "Bumping this up" is spam.

    Quick Checks

    Before sending:

  • [ ] Verified email (not generic info@)
  • [ ] Personalization hook is SPECIFIC
  • [ ] Under 150 words for cold outreach
  • [ ] No attachments (link to resources)
  • [ ] Clear CTA (specific ask, not "let me know")
  • [ ] Subject line under 50 characters

    • Red flags to avoid:

  • "I came across your profile..." (generic)
  • Pitching in first message (build curiosity first)
  • "Per my last email..." (guilt-trip)
  • Asking for "exposure" (have budget or don't ask)
  • Simultaneous competitor pitches with exclusive angles

    • Outreach Profile

    *Build over time. Update after campaigns.*

    What Works

    What Fails

    Templates That Convert

    Channel Preferences by Persona

    Contacts to Avoid

    *Empty = nothing learned yet. Every campaign reveals patterns. Track and update.*