Outreach Demo

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name: outreach-demo description: Research a business website, produce a concise prospect report, recommend concrete OpenClaw use cases, and draft a tailored outreach email. Use when demonstrating OpenClaw to a business owner, preparing personalized prospecting materials from a website URL + contact email, or turning website research into an approval-gated email draft.

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Outreach Demo

Build a draft-first outreach package from three inputs: business name, website URL, and contact email.

Keep the workflow evidence-based, concise, and approval-gated for any email send.

Workflow

1. Intake - Collect: - business name - contact name if available - contact email - website URL - optional business notes - If website URL or email is missing, ask only for the missing field.

2. Website research - Inspect the public website only. - Prefer homepage, about, services/products, contact, and selected blog/resources pages. - Extract only visible, supportable observations. - Do not guess internal systems, revenue, staffing, or pain points.

3. OpenClaw fit analysis - Propose up to 3 concrete OpenClaw use cases. - Rank them by: - visible fit - likely business value - lowest-friction starting point - Also produce: - one priority_move - a short why_it_matters[] list - Phrase uncertain conclusions as “likely”, “appears”, or “suggests”.

4. Report generation - Use references/report-format.md for section shape. - For plain operator review, render markdown with: - scripts/render_outreach_report.py --input --output - For visually stronger delivery, render a polished HTML one-page brief with: - scripts/render_outreach_report_html.py --input --output - Preferred showcase artifact: convert the HTML brief to PDF with: - scripts/render_outreach_report_pdf.sh --input --output - Prefer PDF for live outreach when visual impact matters.

5. Email draft generation - Default to the value-first / “free doughnut” framing: give the prospect a small concrete asset before asking for time. - Use references/email-template.md for default tone and structure. - Read references/value-first-outreach.md when you need to optimize for scannability, subject lines, or a more enticing value-first CTA. - Render a plain-text draft with: - scripts/render_outreach_email.py --input --output - Render lightweight HTML with: - scripts/render_outreach_email_html.py --input --output - Preferred showcase send mode: HTML email + attached brief. - Keep email short, specific, and visually scannable. - Default to draft-only.

6. Approval gate - Do not send email automatically. - Sending is allowed only after explicit user approval for that recipient/message. - Build a preview manifest with: - scripts/render_outreach_preview.py --input --subject --email-text --email-html --brief --output - Before send, preview or summarize: - recipient - subject - plain-text fallback body - HTML body when used - attached brief filename/format when used - For actual HTML+brief send, use: - scripts/send_outreach_package.sh --to --subject --text --html --attach - Use a client-facing attachment name such as: - -OpenClaw-Brief.pdf

Output standard

Produce three artifacts when possible:

structured JSON summary

markdown report

plain-text email draft

Recommended JSON fields:

business_name

contact_name

contact_email

website_url

business_summary

likely_audience

website_observations[]

openclaw_fits[] with:

- use_case - why_it_fits - likely_value - starting_point

priority_move with:

- move - why_first - expected_benefit

why_it_matters[]

demo_angle

outreach_summary

Guardrails

Research public website content only unless the user supplies additional material.

Do not claim verified need where only a hypothesis exists.

Do not overpromise outcomes.

Do not send email without explicit approval.

Use the configured sender account and sender identity for outbound workflows; do not hardcode personal branding into public distributions.

Resources

references/

references/report-format.md — required report structure

references/email-template.md — default email draft shape and constraints

references/value-first-outreach.md — value-first / “free doughnut” outreach framing, scannability rules, and CTA guidance

references/visual-delivery.md — HTML email + one-page brief delivery guidance and approval-preview checklist

references/follow-up-sequence.md — optional follow-up templates and cadence after the initial brief send

scripts/

scripts/render_outreach_report.py — render markdown report from structured JSON

scripts/render_outreach_report_html.py — render polished HTML one-page brief from structured JSON

scripts/render_outreach_report_pdf.sh — convert the HTML brief into a client-facing PDF artifact

scripts/render_outreach_email.py — render plain-text outreach email from structured JSON

scripts/render_outreach_email_html.py — render lightweight HTML outreach email from structured JSON

scripts/render_outreach_preview.py — render approval preview manifest for the actual outbound package

scripts/send_outreach_package.sh — send HTML email plus attached brief via Gmail after approval

scripts/config.example.json — example config with sender account and output defaults