Performance Reporter
by @aaron-he-zhu
Use when generating SEO/GEO reports, traffic summaries, ranking reports, KPI dashboards, stakeholder updates, or monthly reports. SEO报告/绩效仪表盘
clawhub install performance-reporter📖 About This Skill
name: performance-reporter description: 'Use when generating SEO/GEO reports, traffic summaries, ranking reports, KPI dashboards, stakeholder updates, or monthly reports. SEO报告/绩效仪表盘' version: "9.9.5" license: Apache-2.0 compatibility: "Claude Code, skills.sh, ClawHub, Vercel Labs, Cursor, Windsurf, Codex CLI, Amp, Gemini CLI, Kimi Code, Qwen Code, CodeBuddy" homepage: "https://github.com/aaron-he-zhu/seo-geo-claude-skills" when_to_use: "Use when generating SEO/GEO performance reports, traffic summaries, ranking reports, stakeholder dashboards, SEO报告, 流量报告, 月报, 周报, or 汇报给老板." argument-hint: "
Performance Reporter
Aggregates SEO/GEO data, builds stakeholder reports, benchmarks goals/competitors, calculates ROI, and turns deltas into prioritized recommendations.
Quick Start
Create an SEO performance report for [domain] for [time period]
Generate an executive summary of SEO performance for [month/quarter]
Create a GEO visibility report for [domain]
Generate a content performance report
Skill Contract
Expected output: a delta summary, alert/report output, and a short handoff summary ready for memory/monitoring/.
memory/monitoring/.memory/open-loops.md and memory/decisions.md.Next Best Skill below when a change needs action.Handoff Summary
> Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
All integrations optional (see CONNECTORS.md). With tools connected, aggregates traffic from ~~analytics, search data from ~~search console, rankings/backlinks from ~~SEO tool, and AI visibility from ~~AI monitor. Without tools, ask user for analytics exports, Search Console data, ranking data, and KPIs.
Instructions
When a user requests a performance report, use references/report-output-templates.md and cover:
1. Define Report Parameters -- Domain, period, comparison period, report type, audience, focus areas, and data freshness. 2. Create Executive Summary -- Overall rating, wins, watch areas, required actions, metrics at a glance (traffic, rankings, conversions, DA/authority, AI citations), and SEO ROI. 3. Report Organic Traffic -- Sessions, users, pageviews, engagement/bounce, trend visualization, source/device split, top pages. 4. Report Keyword Rankings -- Position ranges, distribution change, top improvements/declines, SERP features. 5. Report GEO/AI Performance -- AI citation overview, citations by topic, GEO wins, and optimization opportunities. 6. Report Domain Authority (CITE) -- Include CITE dimension scores and veto status when available; otherwise mark "Not yet evaluated." 7. Report Content Quality (CORE-EEAT) -- Include average scores and trends when available; otherwise mark "Not yet evaluated." 8. Report Backlinks -- Link profile summary, acquisition trend, notable links, competitive position. 9. Report Content Performance -- Publishing summary, top content, content needing attention, and content ROI. 10. Generate Recommendations -- Immediate, short-term, and long-term actions with priority, owner, expected impact, and next-period goals. 11. Compile Full Report -- Add table of contents, appendix, data sources, methodology, and glossary.
Example
Sample output: an executive summary with overall status, metrics-at-a-glance for traffic/rankings/conversions/authority/AI citations, SEO ROI, and immediate/month/quarter actions with owners and dates.
Tips for Success
Lead with insights, compare periods, state data freshness, include owner/deadline/impact for actions, tailor depth to audience, and track GEO/AI citation metrics when in scope.
Save Results
Ask "Save these results?" If yes, write memory/monitoring/YYYY-MM-DD- with the headline finding, actionable items, and open loops.
Reference Materials
Next Best Skill
Primary: alert-manager -- turn reporting insights into ongoing monitoring rules.
💡 Examples
Sample output: an executive summary with overall status, metrics-at-a-glance for traffic/rankings/conversions/authority/AI citations, SEO ROI, and immediate/month/quarter actions with owners and dates.