Personal Brand Story Kit
by @harrylabsj
Design and articulate your personal brand narrative — origin story, values, mission, and unique perspective — for bios, talks, and websites.
clawhub install personal-brand-story-kit📖 About This Skill
name: Personal Brand Story Kit description: Design and articulate your personal brand narrative — origin story, values, mission, and unique perspective — for bios, talks, and websites. version: "1.0.0" type: prompt-flow tags: - personal-brand - storytelling - brand-narrative - founder-story - professional-identity - bio-writing - mission-statement author: Bell (design)
Personal Brand Story Kit
Overview
Personal Brand Story Kit is a prompt-flow skill that helps individuals design and articulate their personal brand narrative. It guides the user through discovering their origin story, extracting core values, constructing a compelling narrative arc, and adapting that story across multiple platforms — from LinkedIn profiles to speaker introductions and personal websites.
This skill is for creators, freelancers, coaches, consultants, and early-career professionals building a public identity from scratch. It focuses on the story architecture behind a personal brand, not copy variants for specific channels.
When to Use
Use this skill when the user asks to:
Trigger keywords: personal brand story, origin story, about me, professional narrative, personal mission, brand values, speaker bio story, founder story
Workflow
Step 1 — Origin Discovery
Ask the user to describe their background, pivotal life/career moments, core values, and the audience they want to reach. Probe gently for:
Step 2 — Values Extraction
Distill 3–5 core values from their responses. For each value, capture:
Step 3 — Narrative Arc Construction
Build the story using a classic arc:
1. Setup / Origin — Where they started, the initial spark 2. Conflict / Pivot — The challenge, turning point, or realization 3. Resolution / Mission — What they do now and why it matters 4. Vision / Invitation — Where they're headed and how others can join
Step 4 — Key Message Distillation
Extract a "one-liner" brand statement — a single sentence that captures who they are, what they do, and why it matters. This becomes the anchor for all platform adaptations.
Step 5 — Platform Adaptation
Adapt the narrative for each requested platform:
Templates
Founder Story
For entrepreneurs and business founders. Emphasizes the problem they saw, why existing solutions failed, and their unique approach.Career Pivot Story
For professionals who changed industries or roles. Emphasizes transferable skills and the "aha moment" behind the pivot.Mission-Driven Story
For nonprofit leaders, activists, and purpose-driven professionals. Emphasizes the cause, personal connection, and impact.Expertise Story
For consultants, coaches, and knowledge workers. Emphasizes depth of experience, methodology, and results.Output Format
The output includes:
1. Brand One-Liner — The distilled brand statement 2. Core Values Table — Values with experience anchors 3. Narrative Framework — The full story arc with section labels 4. Platform Versions — Adapted versions for each requested platform 5. Usage Notes — Tips for delivery, where to place each version
Safety & Compliance
Acceptance Criteria
1. User can describe their background and receive a coherent narrative framework 2. Output includes a brand one-liner, core values, narrative arc, and at least one platform adaptation 3. Each platform version follows the conventions of that platform 4. No fabricated or exaggerated claims appear in the output 5. All sections are in English; Chinese proper nouns may appear where relevant to the user's story
Examples
Example 1: Career Pivot
User says: "I was an accountant for 10 years and now I'm a UX designer. Help me write my story for my portfolio site."
Skill guides: Extract the pivot moment, connect analytical skills to design thinking, frame the transition as a strength, produce website-ready narrative.
Example 2: Speaker Introduction
User says: "I'm speaking at a marketing conference. I run a content agency. Help me write my speaker intro."
Skill guides: Extract credentials, speaking topic, audience expectation, produce 100-word third-person introduction.
⚡ When to Use
💡 Examples
Example 1: Career Pivot
User says: "I was an accountant for 10 years and now I'm a UX designer. Help me write my story for my portfolio site."
Skill guides: Extract the pivot moment, connect analytical skills to design thinking, frame the transition as a strength, produce website-ready narrative.
Example 2: Speaker Introduction
User says: "I'm speaking at a marketing conference. I run a content agency. Help me write my speaker intro."
Skill guides: Extract credentials, speaking topic, audience expectation, produce 100-word third-person introduction.