Pitch Follow-Up Tracker

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name: pitch-follow-up-tracker description: "Track outreach pitches and draft contextual follow-up emails. Monitors a pitch tracker (Google Sheet or local markdown), checks Gmail for replies, flags stale pitches, and drafts tiered follow-ups (Day 3, Day 7, Day 14) that reference the original pitch content. Use when you need to check on pitch follow-ups, draft follow-up emails, review outreach status, find pitches without replies, or manage an outreach pipeline. Triggers on: 'check follow-ups,' 'who hasn't replied,' 'draft follow-ups,' 'outreach status,' 'pitch tracker,' 'stale pitches,' or any request to manage pitch/outreach follow-up."

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Pitch Follow-Up Tracker

Monitor outreach pitches, detect non-replies, and draft contextual, tiered follow-up emails.

Prerequisites

gog CLI (required) — for Gmail access

  which gog
  

Google account configured with gog (gog gmail --account )

Pitch tracker — one of:

- Google Sheet with outreach data - Local markdown file with pitch records

Workflow

1. Collect Configuration

Ask the user (or detect from context):

| Parameter | Required | Description | |-----------|----------|-------------| | gmail_account | yes | Email account to check (e.g., you@company.com) | | tracker_type | yes | "sheet" or "markdown" | | tracker_id | if sheet | Google Sheet ID | | tracker_path | if markdown | Path to local .md file | | sender_name | yes | Name to use in follow-ups | | sender_role | optional | Role/title for email signature context | | follow_up_style | optional | "warm" (default), "direct", or "casual" |

2. Load Pitch Data

From Google Sheet:

gog sheets get  "!A1:Z500" --json --account 

Expected columns (flexible — adapt to whatever columns exist):

Contact name / email

Brand / company

Date sent

Subject or pitch summary

Status (if tracked)

From Markdown file: Read the file. Expected format (flexible):

## [Brand Name]
Contact: Name 
Sent: YYYY-MM-DD
Subject: [pitch subject]
Summary: [what was pitched]
Status: Sent / Replied / Closed

Adapt to whatever format the user actually uses. Extract: contact email, brand, date sent, pitch content/subject, current status.

3. Verify Reply Status (CRITICAL — Do Not Skip Steps)

Before flagging ANY pitch as "needs follow-up," you MUST complete ALL of these checks. Do not skim. Do not skip. A false positive wastes the user's time and erodes trust.

Check 1: Search for direct replies

gog gmail search "from:" --max 10 --account 

Look for any reply from the contact after the pitch send date, even in a different thread.

Check 2: Search by domain (catches new threads)

gog gmail search "from:@" --max 10 --account 

Brands often respond from a different person at the same company. Check for ANY email from that domain since the pitch date.

Check 3: Search sent folder for user follow-ups

gog gmail search "to: OR to:@" --max 10 --account 

Check if the user already sent a response, follow-up, or forwarded the thread.

Check 4: Search drafts for unsent responses

gog gmail search "in:drafts  OR " --max 5 --account 

A draft response means the user is working on it. Do NOT flag as needing follow-up.

Check 5: Check if forwarded

gog gmail search "subject:Fwd: " --max 5 --account 

If the original email was forwarded to a colleague, talent, or team member, it may be in progress.

Check 6: Read full email threads For any matching threads, read the FULL thread content — not just the latest message. Context changes mid-thread.

gog gmail get  --account 

Check 7: Check recent memory/context If available, check conversation history, daily memory files, or any tracker for recent context about this deal. The user may have mentioned handling it verbally or via another channel (text, WhatsApp, call).

Classification (only after ALL checks):

Replied — contact responded (in same or different thread)

Already followed up — user sent a follow-up but no reply yet

Draft in progress — user has an unsent draft

Forwarded/delegated — user forwarded to someone else

Needs follow-up — ALL checks came back empty. No activity since original send.

Too fresh — sent less than 3 days ago

4. Calculate Follow-Up Tier

For pitches needing follow-up, determine tier based on days since last outreach:

| Days Since Last Contact | Tier | Tone | |------------------------|------|------| | 3-6 days | Day 3: Gentle Nudge | Light, brief, bumping to top of inbox | | 7-13 days | Day 7: Add Value | Share something useful — article, idea, new angle | | 14+ days | Day 14: Final Check-In | Direct, low-pressure, leave door open |

If user already sent one follow-up, advance to next tier.

5. Draft Follow-Up Emails

Each draft MUST reference the original pitch content. No generic "just checking in" emails.

Day 3 — Gentle Nudge:

Subject: Re: [Original Subject]
Hi [Name],
Wanted to bump this to the top of your inbox — [one sentence referencing the specific pitch content, e.g., "the proposal for a summer campaign series featuring outdoor content"].
Happy to jump on a quick call or send more details if helpful.
[Sender Name]

Day 7 — Add Value:

Subject: Re: [Original Subject]
Hi [Name],
Following up on my note about [specific pitch reference]. Since I sent that over, [add relevant value: a new idea, a relevant trend, a recent success story, a new content example].
Would love to explore how this could work for [Brand]. Open to a quick chat this week?
[Sender Name]

For the "add value" component, search the web for a recent relevant tidbit:

web_search "[brand name] [niche] news 2026"

Incorporate a genuine, relevant insight — not filler.

Day 14 — Final Check-In:

Subject: Re: [Original Subject]
Hi [Name],
Circling back one last time on [specific pitch reference]. Totally understand if the timing isn't right — just wanted to make sure this didn't get buried.
If [Brand] is exploring [relevant type of partnership] down the line, I'd love to be on your radar. Always happy to connect.
[Sender Name]

Adjust tone based on follow_up_style:

warm (default): Friendly, relationship-focused

direct: Shorter, business-focused, clear ask

casual: Conversational, emoji-OK, lighter

6. Output Summary

# Outreach Follow-Up Report
Date: [today]
Account: [gmail_account]
Pitches Reviewed: [total count]
✅ Replies Received ([count])
| Brand | Contact | Replied On | Action Needed |
|-------|---------|------------|---------------|
| [Brand] | [Name] | [date] | [Review reply / Schedule call / Send deck] |
🔥 Needs Follow-Up ([count])
Day 3 — Gentle Nudge
[Brand Name] → [Contact Name] <[email]>
Original pitch: [summary]
Sent: [date] ([X] days ago)
Draft:
> [Full draft email]
Day 7 — Add Value
[Brand Name] → [Contact Name] <[email]>
Original pitch: [summary]
Sent: [date] ([X] days ago)
Draft:
> [Full draft email]
Day 14 — Final Check-In
[Brand Name] → [Contact Name] <[email]>
Original pitch: [summary]
Sent: [date] ([X] days ago)
Draft:
> [Full draft email]
⏳ Too Fresh to Follow Up ([count])
| Brand | Contact | Sent | Follow-Up Date |
|-------|---------|------|----------------|
| [Brand] | [Name] | [date] | [date when Day 3 hits] |
📊 Pipeline Summary
Total active pitches: [X]
Awaiting reply: [X]
Replied: [X]
Follow-ups needed today: [X]

7. Create Gmail Drafts (if requested)

If the user approves the follow-up drafts:

gog gmail draft create --to "" --subject "Re: [subject]" --body "" --account 

Always ask before creating drafts. Never send emails without explicit approval.

Error Handling

| Issue | Action | |-------|--------| | gog not installed | Stop and instruct: npm i -g gog or equivalent | | Gmail auth expired | Prompt: gog gmail auth --account | | Sheet not accessible | Verify Sheet ID and sharing permissions | | No pitches found in tracker | Report empty tracker, suggest format | | Contact email missing | Flag the pitch, skip Gmail check for it | | Rate limited on Gmail | Space queries with 1-2s delays, process in batches | | Markdown format unexpected | Adapt parsing to whatever structure exists, ask user if ambiguous |

Tips

Run this daily or every 2-3 days for best results

Keep your pitch tracker updated — the skill is only as good as your data

Review and personalize drafts before sending — they're starting points, not final copy

The "add value" follow-up works best when you have genuine news or insights to share

gog CLI (required) — for Gmail access

  which gog
  

Google account configured with gog (gog gmail --account )

Pitch tracker — one of:

- Google Sheet with outreach data - Local markdown file with pitch records

Run this daily or every 2-3 days for best results

Keep your pitch tracker updated — the skill is only as good as your data

Review and personalize drafts before sending — they're starting points, not final copy

The "add value" follow-up works best when you have genuine news or insights to share