pricing-page-generator

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name: pricing-page-generator description: When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "enterprise pricing," "API pricing," "contact sales," "pricing in nav," "public pricing," "hide pricing," or "pricing objection handling." For pricing strategy, use pricing-strategy. metadata: version: 1.2.1

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Pages: Pricing

Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and pricing strategy.

Identify: 1. Pricing model: Subscription, one-time, usage-based, freemium, hybrid 2. Plans: Number of tiers, differentiation; enterprise vs self-serve 3. Primary goal: Sign up, contact sales, trial 4. Objections: Price sensitivity, "which plan?" confusion 5. Special programs: Startups, education, nonprofit (link or embed) 6. Visibility: Public page vs contact-sales-only; marketing site vs in-app

Pricing Visibility & Placement

Public vs Hidden Pricing

| Show public pricing | Hide (contact sales only) | |--------------------|---------------------------| | Self-serve / SMB; standard tiers | Enterprise; highly customized | | Competitive market; transparency differentiates | Premium positioning; consultative sales | | Simple pricing model | New category; value exceeds cost in prospect's mind | | 86% of B2B buyers want transparency; hidden pricing is a top deterrent | Custom deployments, SLA, volume; fixed price misleading |

Middle ground: "Starting from," price ranges, or calculator—clarity without rigid commitment.

Where Pricing Lives

| Location | Audience | Purpose | |----------|----------|---------| | Marketing site | Unlogged visitors | Acquisition; standalone /pricing page; main nav or footer | | In-app / Dashboard | Logged-in users | Subscription management; Settings → Billing/Subscription in sidebar; upgrade/downgrade, payment |

Marketing site = conversion; In-app billing = retention and plan management. Not all sites need public pricing in nav—enterprise-only products may use "Contact sales" as primary CTA.

Pricing Models

| Model | Use | |-------|-----| | Subscription | Recurring; monthly/annual; most SaaS | | Freemium | Free tier + paid; adoption then conversion | | Usage-based | Pay per use; API calls, tokens, credits | | One-time | Perpetual license; some tools | | Hybrid | Base + usage; tiered + overage |

Pricing Page Structure

| Section | Purpose | |---------|---------| | Headline | Value-focused; "Simple pricing" or benefit-led | | Pricing model selector | Monthly/annual toggle; show annual savings (15–25%); usage-based calculator if applicable | | Plan comparison | Clear table or cards; feature comparison; "Best for" per tier | | Enterprise / Contact sales | Separate tier; "Contact us," "Custom pricing"; SLA, dedicated support; volume discount | | API / Usage pricing | If API product: token/request pricing; tiers (Standard/Flex/Batch); overage; link to /api or docs | | Special programs | Startups, education, nonprofit; link to startups-page or embed block | | FAQ | Billing, cancellation, refunds, API limits, enterprise | | Social proof | Testimonials, logos, "X companies trust us" | | CTA | Per plan or unified "Get started"; "Contact sales" for enterprise | | Guarantee | Money-back, free trial, no credit card | | Comparison | Brief price vs alternatives; link to alternatives-page |

Best Practices

Plan Presentation

Tier design: 2–4 tiers; avoid too many options; 3 tiers optimal (decoy effect)

Anchoring: Lead with mid-tier or annual discount; anchor high to make mid-tier feel reasonable

Decoy effect: Middle tier as "Goldilocks" choice; "Most popular" or "Best value" badge

Differentiation: Clear "best for" per tier; value metric (seats, API calls, projects)

Feature clarity: What's included; outcome-first ("Save 10 hours/week") over feature-first ("Advanced API"); avoid vague "Advanced features"

Price display: Monthly vs annual; show savings explicitly

Comparison: Help user choose (quiz, comparison table)

Usage-Based & Credits

Consumption visibility: Show credits/usage clearly; avoid "bill shock" from opaque consumption

Wording: Avoid vague "Unlimited" if soft limits exist; use "Extended" or state limits explicitly

Enterprise & API Pricing

| Scenario | Use | |----------|-----| | Enterprise | Separate tier; "Contact sales," "Custom pricing"; SLA, dedicated support, volume discount | | API / Usage-based | Token/request pricing; tier (Standard/Flex/Batch); overage; link to api-page or docs | | Hybrid | Base subscription + usage; show base + overage clearly |

Conversion Psychology

Anchor high: Present highest tier first; mid-tier feels more reasonable

Loss aversion: Money-back, no CC trial, cancel anytime—reduce perceived risk

Transparency: No hidden fees; 73% of users value transparent pricing

Trust signals: Logo, testimonial, "X+ companies"; guarantee near CTA

Objection Handling

Price: ROI, cost per use, comparison to alternatives

Commitment: Free trial, no CC, cancel anytime

Uncertainty: Guarantee, case studies, support

Promo & Discounts

Annual discount: Highlight 15–25% for annual prepay

Promo placement: Top banner or promo block on page; see top-banner-generator

Startups/Education: Link to startups-page or education-program page; or "Special plans" block on pricing page. When discount applies at registration, registration flow is P0; pricing page is P1. See education-program for placement priority.

SEO

Title: "Pricing | [Product]" or "Plans & Pricing"

Meta: Include price range or "Start free" if applicable

Schema: Consider Product/Offer structured data

Output Format

Visibility (public page vs contact-sales-only; marketing nav vs in-app billing)

Headline options

Pricing model (Subscription/Usage-based/Hybrid)

Plan structure (tiers, features, pricing display; include Enterprise, API if applicable)

Special programs (Startups/Education link or block)

API/Usage display (if applicable)

Anchoring and Decoy approach

FAQ topics and sample answers (billing, API limits, enterprise, refund)

CTA copy per plan

Objection handling copy

SEO metadata

Related Skills

pricing-strategy: Base price structure, tier design, anchoring; pricing-page is execution

discount-marketing-strategy: Promotional pricing, annual discount, seasonal campaigns

api-page-generator: API pricing, usage-based limits; developer audience

education-program: Student/education discount channel; placement (registration P0, pricing P1)

startups-page-generator: Special plans; Startups/Education discount; link from pricing

services-page-generator: Service tiers; contact sales; custom quote

alternatives-page-generator: Price comparison; competitor comparison

landing-page-generator: Click-through landing pages often send to pricing; LP CTA destination

homepage-generator: Homepage links to pricing

website-structure: Page priority; when pricing belongs in nav vs contact-sales-only

features-page-generator: Features inform plan differentiation

top-banner-generator: Promo banner; discount code display

schema-markup: Product/Offer schema for pricing

Plan Presentation

Tier design: 2–4 tiers; avoid too many options; 3 tiers optimal (decoy effect)

Anchoring: Lead with mid-tier or annual discount; anchor high to make mid-tier feel reasonable

Decoy effect: Middle tier as "Goldilocks" choice; "Most popular" or "Best value" badge

Differentiation: Clear "best for" per tier; value metric (seats, API calls, projects)

Feature clarity: What's included; outcome-first ("Save 10 hours/week") over feature-first ("Advanced API"); avoid vague "Advanced features"

Price display: Monthly vs annual; show savings explicitly

Comparison: Help user choose (quiz, comparison table)

Usage-Based & Credits

Consumption visibility: Show credits/usage clearly; avoid "bill shock" from opaque consumption

Wording: Avoid vague "Unlimited" if soft limits exist; use "Extended" or state limits explicitly

Enterprise & API Pricing

| Scenario | Use | |----------|-----| | Enterprise | Separate tier; "Contact sales," "Custom pricing"; SLA, dedicated support, volume discount | | API / Usage-based | Token/request pricing; tier (Standard/Flex/Batch); overage; link to api-page or docs | | Hybrid | Base subscription + usage; show base + overage clearly |

Conversion Psychology

Anchor high: Present highest tier first; mid-tier feels more reasonable

Loss aversion: Money-back, no CC trial, cancel anytime—reduce perceived risk

Transparency: No hidden fees; 73% of users value transparent pricing

Trust signals: Logo, testimonial, "X+ companies"; guarantee near CTA

Objection Handling

Price: ROI, cost per use, comparison to alternatives

Commitment: Free trial, no CC, cancel anytime

Uncertainty: Guarantee, case studies, support

Promo & Discounts

Annual discount: Highlight 15–25% for annual prepay

Promo placement: Top banner or promo block on page; see top-banner-generator

Startups/Education: Link to startups-page or education-program page; or "Special plans" block on pricing page. When discount applies at registration, registration flow is P0; pricing page is P1. See education-program for placement priority.

SEO

Title: "Pricing | [Product]" or "Plans & Pricing"

Meta: Include price range or "Start free" if applicable

Schema: Consider Product/Offer structured data