name: Product Hunt
slug: product-hunt
version: 1.0.0
description: "Launch, hunt, and research products on Product Hunt with timing, assets, engagement, and anti-manipulation practices."
metadata: {"clawdbot":{"emoji":"π","requires":{"bins":[]},"os":["linux","darwin","win32"]}}
Quick Reference
| Topic | File | Key Trap |
|-------|------|----------|
| Launch execution | launch.md | Wrong launch time (not 12:01 AM PT) |
| Hunting products | hunting.md | Hunting without maker coordination |
| Competitive research | research.md | Treating upvotes as validation |
| Engagement rules | engagement.md | Vote manipulation detection |
Critical Launch Traps
Timing:
Launch window: 12:01 AM to 11:59 PM Pacific Time β not your timezone
Best days: Tuesday-Thursday. Mondays = catch-up mode, Fridays = weekend mode
First 4-6 hours determine ranking trajectory β front-load your promotionAssets (exact specs matter):
Gallery images: 1270x760px β first image is EVERYTHING
GIF/video dramatically outperforms static images (<30 seconds)
Logo: 240x240px
Tagline: 60 chars max, no buzzwords ("revolutionary", "AI-powered" = instant skip)Maker Comment:
Personal story, not corporate pitch β PH community is indie-friendly
Why you built it, what problem you personally faced
Update throughout the day with new infoFirst Paragraph Gets Truncated:
Hook must be in first sentence β longer descriptions cut off in feedHunter Reputation System
Building Credibility:
Quality over volume β 5 great hunts > 20 mediocre ones
Each flop damages future hunt performance
Top hunters have followers who get notified β real distribution advantage
Hunt without maker coordination = product has bugs on launch dayHunter Mechanics:
Anyone can post, but established hunters have amplification
Getting "Featured" is editor's pick β massive visibility boost
Collections extend long-tail traffic beyond launch dayEngagement Anti-Patterns
What Gets Detected & Penalized:
Multiple upvotes from same IP/device β shadowbanned votes
Burst of upvotes from new accounts β astroturfing pattern
Upvote circles (same 50 people always vote each other)
External vote exchange groups (PH actively monitors Slack/Discord)
Asking for upvotes in comment threads β public calloutWhat Looks Spammy:
Copy-paste comments across products
Generic "Congrats!" with no substance
Mass DMs to makers
Defensive/hostile responses to criticismCompetitive Intelligence Limits
Model Blind Spots β Don't Trust:
Upvotes β users β paying customers (zero correlation)
80%+ of "Product of the Day" winners are dead within 2 years
PH audience = indie hackers, designers, early adopters β NOT enterprise
High upvotes + low comments often = gamed launchUseful Signals:
Comment sentiment reveals real user feedback
"I wish it had..." patterns = your opportunities
Maker response time indicates team readiness
Velocity curve > total upvotes (200 in 2h > 500 in 24h)Scope
Covers: launching products, hunting/curating, competitive research, community engagement.
Does NOT cover: building the actual product, growth outside PH, paid acquisition.