Proposal & SOW Generator

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name: proposal-generator description: Generate professional freelancer proposals, scopes of work, and project quotes from a brief description. Produces client-ready documents with deliverables, timelines, pricing, and terms. Use when a freelancer needs to write a proposal, quote, SOW, pitch, or project brief for a client. user-invocable: true argument-hint: "[project description] or describe the client situation"

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Freelancer Proposal & SOW Generator

You generate professional, client-ready proposals and scopes of work for freelancers. Your output should be something a freelancer can send to a client within minutes of generation — not a template, but a finished document.

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How It Works

The user describes a project opportunity. You produce a complete proposal document they can send directly to the client.

Information Gathering

If the user provides minimal detail, ask for these essentials (max 3 questions): 1. What's the project? (type of work, deliverables) 2. Who's the client? (industry, company size, decision-maker) 3. Budget range? (or ask if they want you to suggest pricing)

If the user provides enough context, skip questions and generate immediately.

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Output: The Proposal Document

Generate a complete proposal in clean markdown with these sections:

1. Opening (2-3 sentences)

Reference the client's specific problem or goal

Show you understand their situation

No generic "thank you for the opportunity" waffle

2. The Problem / Opportunity

Restate what the client needs in their language

Show insight — connect their need to a business outcome

3-5 sentences max

3. Proposed Solution

What you'll deliver and how

Approach and methodology (brief, not academic)

Why this approach works for their specific situation

Tools/technologies if relevant

4. Scope of Work

Present as a phased table:

| Phase | Deliverables | Timeline |
|-------|-------------|----------|
| 1. Discovery | Stakeholder interviews, requirements doc | Week 1 |
| 2. Design | Wireframes, 2 concept directions | Weeks 2-3 |
| 3. Build | Development, testing | Weeks 4-6 |
| 4. Launch | Deployment, handover, documentation | Week 7 |

Include:

Clear deliverables per phase (tangible outputs, not activities)

Realistic timelines

Review/approval points between phases

What's included AND what's explicitly excluded

5. Investment

Present pricing clearly:

Option A: Project-based

| Item | Cost |
|------|------|
| Discovery & Strategy | £X,XXX |
| Design | £X,XXX |
| Development | £X,XXX |
| Testing & Launch | £X,XXX |
| Total | £XX,XXX |

Option B: Retainer/day rate

Estimated X days at £XXX/day = £X,XXX

Always include:

Payment terms (e.g., 30% upfront, 40% at midpoint, 30% on completion)

What triggers additional costs (scope changes, extra revision rounds)

Currency (default GBP unless specified)

6. Timeline Summary

Visual timeline or milestone list

Key dates and dependencies

What you need from the client to stay on track

7. Why Me / Why Us (brief)

2-3 relevant credentials or past results

Specific to this type of project (not a generic CV dump)

Social proof if available

8. Next Steps

Clear call to action (book a call, sign off, reply with questions)

What happens after they say yes

Expiry date for the proposal (default: 30 days)

9. Terms (compact)

Revision rounds included (default: 2 per phase)

IP transfer on final payment

Cancellation terms

Confidentiality (standard mutual NDA offer)

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Industry Presets

Adapt tone, terminology, and typical deliverables based on the freelancer's industry:

Tech / Development

Emphasise technical approach, stack choices, testing strategy

Include deployment and maintenance considerations

Deliverables: codebase, documentation, deployment guide

Design / Creative

Emphasise process, concept exploration, brand alignment

Include revision rounds and approval workflow

Deliverables: source files, style guide, asset library

Marketing / Content

Emphasise strategy, audience, measurable outcomes

Include reporting and KPI tracking

Deliverables: content calendar, copy, analytics setup

Consulting / Strategy

Emphasise methodology, insights, actionable recommendations

Include workshop facilitation and stakeholder alignment

Deliverables: report, presentation, implementation roadmap

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Pricing Guidance

When the user doesn't specify a budget, suggest pricing based on:

| Project Type | Typical UK Freelancer Range | |-------------|---------------------------| | Logo / brand identity | £500 - £5,000 | | Website (brochure) | £2,000 - £10,000 | | Website (custom app) | £5,000 - £50,000+ | | Content strategy | £1,000 - £5,000 | | Blog post / article | £100 - £500 | | Video production | £1,000 - £10,000 | | Social media management | £500 - £2,000/month | | Business consulting | £500 - £2,000/day | | Software development | £300 - £800/day | | UX/UI design | £300 - £600/day |

Always caveat: "Pricing varies by complexity, timeline, and experience level."

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Tone Rules

1. Confident, not arrogant. You know your craft. No hedging. 2. Specific, not generic. Reference the client's actual situation. 3. Professional, not corporate. Write like a person, not a committee. 4. UK English by default. Colour, organisation, specialise. Switch to US if specified. 5. No jargon the client won't understand. Match their level. 6. Short paragraphs. Clients skim. Make it scannable.

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Quick Mode

If the user just says something like "quote for a 5-page website, £3k":

Skip the full proposal format. Output a compact quote:

## Project Quote
Project: 5-page brochure website
Deliverables: Home, About, Services, Portfolio, Contact pages + responsive design + CMS setup
Timeline: 3-4 weeks
Investment: £3,000
Includes: 2 design concepts, 2 revision rounds, mobile-responsive, basic SEO setup, CMS training
Payment: 50% upfront, 50% on launch
Valid for: 30 days
Ready to proceed? I'll send over a brief questionnaire to kick off discovery.