Prospect Analyzer

Prospect Analyzer

Analyze a company's website to determine if they need content marketing help. Produces a scored qualification report with specific content gaps, competitive positioning, and a personalized outreach angle you can use immediately.

Part of the DriftMango SDR Kit — an autonomous prospecting pipeline for service businesses. This is the free standalone skill. The full pipeline (automated scanning, outreach email composer, content writer, editor) is available at driftmango.com/sdr-kit.

When to Use

What You Need

If you sell content marketing, SEO, web design, paid ads, or any service where you can spot weaknesses on a company's website, this skill works for you.

Configuration

Create a file called PROSPECT_CONFIG.md in your workspace root with your business context:

# My Business
What I Sell
[Describe your service in 1-2 sentences]
Target Clients
[Who is your ideal customer? Industry, size, stage]
Avoid
[Any industries or company types you don't work with]
Price Range
[Your typical engagement price, so outreach angles are realistic]

If no PROSPECT_CONFIG.md exists, the skill still works — it just produces a generic content gap analysis without a tailored outreach angle.

Analysis Process

Step 1: Initial Reconnaissance

Visit the prospect's homepage using the browser. Note:

Step 2: Blog and Content Audit

Navigate to common blog locations in this order until you find one:

If NO blog exists, that is a strong qualification signal — note "No blog found" and skip to Step 4.

If a blog exists, analyze:

Publishing frequency:

Content quality (sample the 3 most recent posts): For each post, visit it and evaluate:

Step 3: Competitive Quick-Check

From the homepage, identify what space/niche the company is in. Then:

Step 4: Scoring and Qualification

Score the prospect on a 1-10 scale based on these weighted factors:

| Factor | Weight | Scoring | |--------|--------|---------| | Blog exists but is weak/dormant | 3x | No blog=10, dormant=8, irregular=6, active but thin=4, strong=1 | | Company is a fit for your services | 2x | Perfect fit=10, adjacent=6, outside target=2 | | Evidence they can pay | 2x | Funded/revenue signals=10, unclear=5, likely tiny=3 | | Competitor content is strong | 2x | Competitors crushing it while they're not=10, similar level=3 | | Contact person findable | 1x | Founder/CMO name visible=10, team page exists=6, no info=2 |

Total = weighted sum / 100, normalized to 1-10 scale.

Qualification thresholds:

Step 5: Generate Outreach Angle

Based on the analysis, write a specific outreach angle. This is NOT a full email — it's the core insight that makes an email personalized. Format:

OUTREACH ANGLE:
Hook: [One sentence describing their specific content problem]
Evidence: [The concrete data point you found]
Value prop: [What you would specifically do for them]

If PROSPECT_CONFIG.md exists, tailor the value prop to your actual services and pricing.

Step 6: Output

Save the report to your workspace:

prospects/[company-name]-analysis.md

Create the prospects directory if it doesn't exist:

mkdir -p prospects

Use this format:

## Prospect Report: [Company Name]
Domain: [domain]
Analyzed: [date]
Score: [X/10] — [Hot/Warm/Cool/Skip]
Company Overview
What they do: [1-2 sentences]
Stage: [startup/growth/enterprise]
Can they pay: [yes/likely/unclear]
Content Audit
Blog URL: [url or "none found"]
Total posts found: [N]
Last published: [date or "N/A"]
Publishing frequency: [X posts/month or "dormant" or "none"]
Average quality: [thin/generic/decent/strong]
Key weaknesses:
  - [specific weakness 1]
  - [specific weakness 2]
  - [specific weakness 3]
Competitive Position
Key competitor: [name + domain]
Competitor content strength: [description]
Gap: [what the competitor does that this prospect doesn't]
Outreach Angle
Hook: [one sentence]
Evidence: [concrete data]
Value prop: [specific offer]
Raw Notes
[Any additional observations worth remembering]

After generating the report, tell the user the score and a 2-sentence summary.

Queue Integration (Optional)

If you maintain a prospect queue at prospects/queue.md, this skill can process it:

1. Read the top entry from "Pending Analysis" 2. Move it to "In Progress" 3. Run the full analysis 4. Save the report to prospects/[company-name]-analysis.md 5. Move the entry to "Analyzed" with the score 6. If score is 8+: notify immediately (hot lead) 7. If score is 6-7: note for batch notification

Queue format:

# Prospect Queue
Pending Analysis
[Company Name] — [domain.com]
  - Source: [where you found them]
  - Found: [date]
Analyzed
[Company Name] — [domain.com] — Score: X/10 — [Hot/Warm/Cool/Skip]

Tips for Best Results

What's Next

This skill tells you WHO to reach out to and WHY. To complete the pipeline:

Full pipeline available at driftmango.com/sdr-kit →

Important Rules

Create a file called PROSPECT_CONFIG.md in your workspace root with your business context:

```markdown

My Business