public-relations
by @kostja94
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release,"...
clawhub install public-relationsπ About This Skill
name: public-relations description: When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." metadata: version: 1.0.0
Channels: Public Relations
Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.
When invoking: On first use, if helpful, open with 1β2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).
Identify: 1. News angle: Product launch, funding, partnership, milestone 2. Audience: Trade press, mainstream, bloggers 3. Timing: Embargo or immediate
Press Release Structure
| Section | Guideline | |---------|-----------| | Header | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo | | Headline | Under 100 chars; strong action verbs; "Why should I care?" | | Subheadline | Optional; additional context | | Dateline | City, state, date | | Lead | 50β75 words; all 5 W's (Who, What, When, Where, Why) | | Body | 1β2 paragraphs; inverted pyramid; most newsworthy first | | Quote | Executive/stakeholder; perspective, not fact repetition | | Boilerplate | 2β3 sentence company description | | Media contact | Name, email, phone |
Lead Paragraph
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" β what changed and impact).