Publora Linkedin

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name: publora-linkedin description: > Post or schedule content to LinkedIn using the Publora API. Use this skill when the user wants to publish or schedule LinkedIn posts, retrieve analytics (impressions, reactions, followers), manage reactions, post comments, or @mention people/organizations via Publora.

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Publora — LinkedIn

LinkedIn platform skill for the Publora API. For auth, core scheduling, media upload, and workspace/webhook docs, see the publora core skill.

Base URL: https://api.publora.com/api/v1 Header: x-publora-key: sk_YOUR_KEY Platform ID format: linkedin-{profileId}

Platform Limits (API)

> ⚠️ API limits differ from native app. Design against these.

| Property | API Limit | Native App | |----------|-----------|-----------| | Text | 3,000 characters | 3,000 | | Images | Up to 10 × 5 MB, JPEG/PNG/GIF, WebP | Same | | Video | 30 min / 500 MB | 15 min / 5 GB | | Video format | MP4 only | MP4, MOV | | Organic carousels | ❌ Not via API | ✅ | | Mixed media | ❌ No | ✅ | | Rate limit | ~200 calls/hr | — |

First 210 characters visible before "see more".

Common errors:

MEDIA_ASSET_PROCESSING_FAILED — file too large or unsupported format

Error 429 — rate limit exceeded

Post a Text Update

await fetch('https://api.publora.com/api/v1/create-post', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' },
  body: JSON.stringify({
    content: 'Excited to announce our latest product update! #buildinpublic',
    platforms: ['linkedin-ABC123']
  })
});

@Mentioning People and Organizations

Use the following syntax inside content:

@{urn:li:person:MEMBER_ID|Display Name}       # person
@{urn:li:organization:ORG_ID|Company Name}    # company

The display name must exactly match the LinkedIn profile name (case-sensitive).

body: JSON.stringify({
  content: 'Great collaboration with @{urn:li:organization:107107343|Creative Content Crafts Inc}!',
  platforms: ['linkedin-ABC123']
})

Schedule a Post

body: JSON.stringify({
  content: 'Your LinkedIn update here',
  platforms: ['linkedin-ABC123'],
  scheduledTime: '2026-03-20T09:00:00.000Z'
})

Analytics

Post Statistics

> ⚠️ queryTypes is an array — 'ALL' is invalid. Use queryType (singular string) for one metric, or queryTypes (array) for multiple. At least one is required.

Multiple metrics — returns { metrics: { IMPRESSION: 4521, ... }, cached: bool }:

const res = await fetch('https://api.publora.com/api/v1/linkedin-post-statistics', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' },
  body: JSON.stringify({
    postedId: 'urn:li:share:7123456789',   // or urn:li:ugcPost:xxx
    platformId: 'linkedin-ABC123',
    queryTypes: ['IMPRESSION', 'MEMBERS_REACHED', 'RESHARE', 'REACTION', 'COMMENT']
  })
});

Single metric — returns { count: 4521, cached: bool }:

body: JSON.stringify({
  postedId: 'urn:li:share:7123456789',
  platformId: 'linkedin-ABC123',
  queryType: 'IMPRESSION'   // singular; valid: IMPRESSION | MEMBERS_REACHED | RESHARE | REACTION | COMMENT
})

Account Statistics

javascript await fetch('https://api.publora.com/api/v1/linkedin-account-statistics', { method: 'POST', headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' }, body: JSON.stringify({ platformId: 'linkedin-ABC123' }) });

Follower Count & Growth

javascript await fetch('https://api.publora.com/api/v1/linkedin-followers', { method: 'POST', headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' }, body: JSON.stringify({ platformId: 'linkedin-ABC123' }) });

Profile Summary (combined overview)

javascript await fetch('https://api.publora.com/api/v1/linkedin-profile-summary', { method: 'POST', headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' }, body: JSON.stringify({ platformId: 'linkedin-ABC123' }) });

> Analytics may take up to 24h to fully populate after posting.
Reactions
Supported types: LIKE, PRAISE, EMPATHY, INTEREST, APPRECIATION, ENTERTAINMENT
Create Reaction
> Returns HTTP 201 (not 200). Response may include urnTranslated: { from, to } when URN translation was needed.

javascript await fetch('https://api.publora.com/api/v1/linkedin-reactions', { method: 'POST', headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' }, body: JSON.stringify({ postedId: 'urn:li:ugcPost:7429953213384187904', reactionType: 'INTEREST', platformId: 'linkedin-ABC123' }) }); // Response: { success: true, reaction: { id: "urn:li:reaction:...", reactionType: "INTEREST" } }

Delete Reaction
> Response: { success: true, reaction: null } — reaction is always null on delete (not the deleted type).

javascript await fetch('https://api.publora.com/api/v1/linkedin-reactions', { method: 'DELETE', headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' }, body: JSON.stringify({ postedId: 'urn:li:ugcPost:7429953213384187904', platformId: 'linkedin-ABC123' }) });

Comments
Create Comment
> Returns HTTP 201 (not 200). Response: { success: true, comment: { id, commentUrn, message, ... } }

javascript await fetch('https://api.publora.com/api/v1/linkedin-comments', { method: 'POST', headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' }, body: JSON.stringify({ postedId: 'urn:li:share:7434685316856377344', message: 'Great post! Thanks for sharing.', // max 1,250 characters platformId: 'linkedin-ABC123', // parentComment: 'urn:li:comment:(...)' ← for nested replies }) });

Delete Comment
> commentId accepts both full URN (urn:li:comment:(...)) and plain numeric ID (7434695495614312448).

javascript await fetch('https://api.publora.com/api/v1/linkedin-comments', { method: 'DELETE', headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' }, body: JSON.stringify({ postedId: 'urn:li:share:7434685316856377344', commentId: 'urn:li:comment:(urn:li:activity:xxx,7434695495614312448)', // or plain: '7434695495614312448' platformId: 'linkedin-ABC123' }) }); ``

Platform Quirks

No bold/italic via API — LinkedIn API does not support rich text formatting

URN format: Posts created via Publora → use postedId from /get-post. External posts: find urn:li:share:xxx or urn:li:ugcPost:xxx`

WebP images auto-converted to JPEG

Hashtags work as plain text but become clickable

No organic carousels via API — only multi-image grid layout