Reddit Ads CLI

Reddit Ads CLI Skill

You have access to reddit-ads-cli, a read-only CLI for the Reddit Ads API (v3). Use it to query ad accounts, list campaigns and ads, generate performance reports, inspect creatives, manage custom audiences, track conversion pixels, and explore targeting options (subreddits, interests, geos).

Quick start

# Check if the CLI is available
reddit-ads-cli --help
List accessible ad accounts
reddit-ads-cli accounts
List campaigns for an account
reddit-ads-cli campaigns t2_abc123

If the CLI is not installed, install it:

npm install -g reddit-ads-cli

Authentication

The CLI requires a Reddit OAuth access token. Credentials are resolved in this order:

1. --credentials flag (per-command) 2. Environment variable: REDDIT_ADS_ACCESS_TOKEN 3. Auto-detected file: ~/.config/reddit-ads-cli/credentials.json

The credentials file format:

{
  "access_token": "YOUR_ACCESS_TOKEN",
  "client_id": "YOUR_CLIENT_ID",
  "client_secret": "YOUR_CLIENT_SECRET",
  "username": "your_reddit_username"
}

Only access_token is required. The username field is used to build the User-Agent string (cli:reddit-ads-cli:v (by /u/)). Reddit rate-limits requests without a proper User-Agent.

When using environment variables:

Before running any command, verify credentials are configured by running reddit-ads-cli accounts. If it fails with a credentials error, ask the user to set up authentication.

Entity hierarchy

Ad Account (t2_XXXXX)
 +-- Campaign
 |    +-- Ad Group
 |         +-- Ad
 +-- Creative
 +-- Custom Audience
 +-- Pixel
      +-- Pixel Events

Ad account IDs use the t2_ prefix (e.g., t2_abc123).

Output format

All commands output pretty-printed JSON by default. Use --format compact for single-line JSON (useful for piping).

Commands reference

Account discovery

# List all ad accounts accessible by the authenticated user
reddit-ads-cli accounts
Get details of a specific ad account
reddit-ads-cli account t2_abc123

Campaign hierarchy

# List campaigns (optionally filter by status)
reddit-ads-cli campaigns t2_abc123
reddit-ads-cli campaigns t2_abc123 --status ACTIVE
List ad groups (optionally filter by campaign or status)
reddit-ads-cli adgroups t2_abc123
reddit-ads-cli adgroups t2_abc123 --campaign-id campaign_abc
reddit-ads-cli adgroups t2_abc123 --status PAUSED
List ads (optionally filter by ad group, campaign, or status)
reddit-ads-cli ads t2_abc123
reddit-ads-cli ads t2_abc123 --ad-group-id adgroup_abc
reddit-ads-cli ads t2_abc123 --campaign-id campaign_abc
reddit-ads-cli ads t2_abc123 --status ACTIVE

#### campaigns options

#### adgroups options

#### ads options

Performance reports

The report command generates performance reports via a POST request. Both --start-date and --end-date are required.

# Campaign-level report (default level)
reddit-ads-cli report t2_abc123 \
  --start-date 2026-03-01 \
  --end-date 2026-03-15 \
  --metrics impressions,clicks,spend,ecpm,ctr
Ad group level with timezone
reddit-ads-cli report t2_abc123 \
  --start-date 2026-03-01 \
  --end-date 2026-03-15 \
  --level AD_GROUP \
  --metrics impressions,clicks,spend \
  --campaign-id campaign_abc \
  --timezone America/New_York
Account-level report
reddit-ads-cli report t2_abc123 \
  --start-date 2026-03-01 \
  --end-date 2026-03-15 \
  --level ACCOUNT
Ad-level report filtered to a specific ad group
reddit-ads-cli report t2_abc123 \
  --start-date 2026-03-01 \
  --end-date 2026-03-15 \
  --level AD \
  --ad-group-id adgroup_abc

#### report options

Creatives

# List ad creatives for an account (supports pagination)
reddit-ads-cli creatives t2_abc123
reddit-ads-cli creatives t2_abc123 --limit 50 --offset 10
Get a specific creative
reddit-ads-cli creative t2_abc123 creative_xyz

#### creatives options

Custom audiences

# List custom audiences (supports pagination)
reddit-ads-cli custom-audiences t2_abc123
reddit-ads-cli custom-audiences t2_abc123 --limit 50 --offset 10

#### custom-audiences options

Pixels & conversion tracking

# List conversion pixels for an account
reddit-ads-cli pixels t2_abc123
List events for a specific pixel
reddit-ads-cli pixel-events t2_abc123 pixel_xyz

Targeting options

# Search subreddits available for targeting (--query is required)
reddit-ads-cli subreddits --query gaming
reddit-ads-cli subreddits --query technology --limit 50
List interest targeting categories
reddit-ads-cli interests
List geographic targeting options (optionally search)
reddit-ads-cli geos
reddit-ads-cli geos --query "United States"

#### subreddits options

#### geos options

Pagination summary

Commands that support pagination via --limit and --offset: creatives, custom-audiences, subreddits.

Commands without pagination options: accounts, account, campaigns, adgroups, ads, pixels, pixel-events, interests, geos.

Workflow guidance

When the user asks for a quick overview

1. Run reddit-ads-cli accounts to find accessible accounts 2. Run reddit-ads-cli campaigns to list campaigns 3. Use reddit-ads-cli report --start-date ... --end-date ... for a performance snapshot

When the user asks for deep analysis

1. Start with an account-level report (--level ACCOUNT) to see overall performance 2. Drill down to --level CAMPAIGN to identify top/bottom campaigns 3. Further drill down with --level AD_GROUP or --level AD for underperforming campaigns 4. Filter by --campaign-id or --ad-group-id to focus on specific entities 5. Cross-reference with creatives to review ad content

When the user asks about creative performance

1. Run report with --level AD to get ad-level metrics 2. Use ads to find the ad details 3. Use creatives and creative to inspect the actual creative content

When the user asks about targeting options

1. Use subreddits --query to discover targetable subreddits 2. Use interests to see available interest categories 3. Use geos to explore geographic targeting options

When the user asks about conversion tracking

1. Run pixels to list active conversion pixels 2. Use pixel-events with a pixel ID to check what events are being tracked 3. Use report with conversion-related metrics to see performance

When the user asks about audiences

1. Use custom-audiences to list existing custom audiences 2. Paginate through results using --limit and --offset

Error handling

API documentation references

# Check if the CLI is available
reddit-ads-cli --help
List accessible ad accounts
reddit-ads-cli accounts
List campaigns for an account
reddit-ads-cli campaigns t2_abc123

If the CLI is not installed, install it:

npm install -g reddit-ads-cli