Reddit Market Insights

Reddit Insights MCP

Semantic search across millions of Reddit posts. Unlike keyword search, this understands intent and meaning.

Ecommerce Seller Research Workflow (Deliverable)

Goal: produce a market research / pain-point opportunity report for ecommerce sellers.

1) Define scope

2) Tool decision flow

3) Execute searches (batch)

4) Filter + cluster

5) Produce the output document

Output Document Formats

机会点（Pain-point Opportunities）

| 场景+抱怨 | 设计机会点 | 原句（英文（中文）） | 帖子链接 | |---|---|---|---|

Rules:

趋势产品（Trending Products）

| 产品名称 | 说明（卖点） | 证据原句（英文（中文）） | 帖子链接 | |---|---|---|---|

Rules:

Ecommerce Query Playbook

Use natural-language queries a real shopper would write.

Category opportunity (complaints / gaps)

Buyer intent (recommendations / comparisons)

Trend discovery (what’s being adopted)

Notes for Ecommerce Sellers

Setup

1. Get API Key (free tier available)

2. Install MCP Server

For Claude Desktop - add to claude_desktop_config.json:

{
  "mcpServers": {
    "reddit-insights": {
      "command": "npx",
      "args": ["-y", "reddit-insights-mcp"],
      "env": {
        "REDDIT_INSIGHTS_API_KEY": "your_api_key_here"
      }
    }
  }
}

For Clawdbot - add to config/mcporter.json:

{
  "mcpServers": {
    "reddit-insights": {
      "command": "npx reddit-insights-mcp",
      "env": {
        "REDDIT_INSIGHTS_API_KEY": "your_api_key_here"
      }
    }
  }
}

Verify installation:

mcporter list reddit-insights

Available Tools

| Tool | Purpose | Key Params | |------|---------|------------| | reddit_search | Semantic search across posts | query (natural language), limit (1-100) | | reddit_list_subreddits | Browse available subreddits | page, limit, search | | reddit_get_subreddit | Get subreddit details + recent posts | subreddit (without r/) | | reddit_get_trends | Get trending topics | filter (latest/today/week/month), category |

Performance Notes

Best Use Cases (Tested)

| Use Case | Effectiveness | Why | |----------|--------------|-----| | Product comparisons (A vs B) | ⭐⭐⭐⭐⭐ | Reddit loves debates | | Tool/app recommendations | ⭐⭐⭐⭐⭐ | High-intent discussions | | Side hustle/money topics | ⭐⭐⭐⭐⭐ | Engaged communities | | Pain point discovery | ⭐⭐⭐⭐ | Emotional posts rank well | | Health questions | ⭐⭐⭐⭐ | Active health subreddits | | Technical how-to | ⭐⭐⭐ | Better to search specific subreddits | | Abstract market research | ⭐⭐ | Too vague for semantic search | | Non-English queries | ⭐ | Reddit is English-dominant |

Query Strategies (Tested with Real Data)

✅ Excellent Queries (relevance 0.70+)

Product Comparisons (best results!):

"Notion vs Obsidian for note taking which one should I use"
→ Relevance: 0.72-0.81 | Found: Detailed comparison discussions, user experiences
"why I switched from Salesforce to HubSpot honest experience"  
→ Relevance: 0.70-0.73 | Found: Migration stories, feature comparisons

Side Hustle/Money Topics:

"side hustle ideas that actually make money not scams"
→ Relevance: 0.70-0.77 | Found: Real experiences, specific suggestions

Niche App Research:

"daily horoscope apps which one is accurate and why"
→ Relevance: 0.67-0.72 | Found: App recommendations, feature requests

✅ Good Queries (relevance 0.60-0.69)

Pain Point Discovery:

"I hate my current CRM it is so frustrating"
→ Relevance: 0.60-0.64 | Found: Specific CRM complaints, feature wishlists
"cant sleep at night tried everything what actually works"
→ Relevance: 0.60-0.63 | Found: Sleep remedies discussions, medical advice seeking

Tool Evaluation:

"AI tools that actually save time not just hype"
→ Relevance: 0.64-0.65 | Found: Real productivity gains, tool recommendations

❌ Weak Queries (avoid these patterns)

Too Abstract:

"business opportunity growth potential"
→ Relevance: 0.52-0.58 | Returns unrelated generic posts

Non-English:

"学习编程最好的方法" (Chinese)
→ Relevance: 0.45-0.51 | Reddit is English-dominant, poor cross-lingual results

Query Formula Cheat Sheet

| Goal | Pattern | Relevance | |------|---------|-----------| | Compare products | "[Product A] vs [Product B] which should I use" | 0.70-0.81 | | Find switchers | "why I switched from [A] to [B]" | 0.70-0.73 | | Money/hustle topics | "[topic] that actually [works/makes money] not [scam/hype]" | 0.70-0.77 | | App recommendations | "[category] apps which one is [accurate/best] and why" | 0.67-0.72 | | Pain points | "I hate my current [tool] it is so [frustrating/slow]" | 0.60-0.64 | | Solutions seeking | "[problem] tried everything what actually works" | 0.60-0.63 |

Response Fields

Each result includes:

Example response:

{
  "id": "1oecf5e",
  "title": "Trying to solve the productivity stack problem",
  "content": "The perfect productivity app doesn't exist. No single app can do everything well, so we use a stack of apps. But this creates another problem: multi app fragmentation...",
  "subreddit": "productivityapps",
  "upvotes": 1,
  "comments": 0,
  "relevance": 0.631,
  "sentiment": "Discussion",
  "url": "https://reddit.com/r/productivityapps/comments/1oecf5e"
}

Tips

1. Natural language works best - Ask questions like a human would 2. Include context - "for small business" or "as a developer" improves results 3. Combine emotion words - "frustrated", "love", "hate", "wish" find stronger opinions 4. Filter by engagement - High upvotes/comments = validated pain points 5. Check multiple subreddits - Same topic discussed differently in r/startups vs r/smallbusiness

Example Workflows

Find SaaS opportunity: 1. reddit_search: "frustrated with project management tools for remote teams" 2. Filter results with high engagement 3. Identify recurring complaints → product opportunity

Validate idea: 1. reddit_search: "[your product category] recommendations" 2. See what alternatives people mention 3. Note gaps in existing solutions

Content research: 1. reddit_get_subreddit: Get posts from target community 2. reddit_search: Find specific questions/discussions 3. Create content answering real user questions

1. Get API Key (free tier available)

2. Install MCP Server

For Claude Desktop - add to claude_desktop_config.json:

{
  "mcpServers": {
    "reddit-insights": {
      "command": "npx",
      "args": ["-y", "reddit-insights-mcp"],
      "env": {
        "REDDIT_INSIGHTS_API_KEY": "your_api_key_here"
      }
    }
  }
}

For Clawdbot - add to config/mcporter.json:

{
  "mcpServers": {
    "reddit-insights": {
      "command": "npx reddit-insights-mcp",
      "env": {
        "REDDIT_INSIGHTS_API_KEY": "your_api_key_here"
      }
    }
  }
}

Verify installation:

mcporter list reddit-insights

1. Natural language works best - Ask questions like a human would 2. Include context - "for small business" or "as a developer" improves results 3. Combine emotion words - "frustrated", "love", "hate", "wish" find stronger opinions 4. Filter by engagement - High upvotes/comments = validated pain points 5. Check multiple subreddits - Same topic discussed differently in r/startups vs r/smallbusiness