Rankscale Geo Analytics

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name: Rankscale GEO Analytics description: Fetch and interpret Rankscale GEO (Generative Engine Optimization) analytics. Pulls brand visibility score, citation rate, sentiment, and top AI search terms. version: 1.0.11 metadata: openclaw: requires: env: - RANKSCALE_API_KEY bins: - node config: - .env primaryEnv: RANKSCALE_API_KEY always: false skillKey: rankscale emoji: 📊 homepage: https://rankscale.ai os: [] install: - kind: node bins: [node]

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Rankscale GEO Analytics

The best generative engine optimization and AI rank tracking for ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Mistral, and more.

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Overview

RS-Skill connects OpenClaw to the Rankscale API, bringing your brand's AI search performance directly into your assistant. Get visibility scores, reputation analysis, content gap reports, citation intelligence, and more — all in one place.

Ask your assistant questions like:

_"How is my brand performing across AI engines?"_

_"Where are my content gaps this week?"_

_"Find PR opportunities for my brand."_

_"What's our reputation score and what's dragging it down?"_

_"Which AI engines am I losing ground on?"_

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Quick Start (3 Steps)

Step 1 — Create a Rankscale Account *(PRO account required — trial not sufficient)* Sign up at rankscale.ai and set up your brand profile.

> ⚠️ Requirements: A Rankscale PRO account (or higher) is required. Trial accounts do not have REST API access. You must be on PRO before requesting API activation.

Step 2 — Request REST API Access & Get Your API Key 1. Email support@rankscale.ai with subject: _"Please activate REST API access for my account"_ 2. Once activated (usually within 24 hours), log into your Rankscale dashboard 3. Go to Settings → Integrations → API Keys 4. Generate a new API key (format: rk__) 5. Copy it immediately — it's only shown once

The Brand ID is embedded in your API key suffix and will be extracted automatically.

Step 3 — Set Environment Variables Add to your OpenClaw Gateway config:

RANKSCALE_API_KEY=rk_...

The Brand ID is optional (auto-extracted from your API key):

RANKSCALE_BRAND_ID=...  # Optional — only if querying a different brand

Then run: node rankscale-skill.js --discover-brands to verify your setup.

> Tip: Your API key format is rk__. The Brand ID is automatically extracted, so you usually only need to set RANKSCALE_API_KEY.

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Features

| Feature | Description | CLI Flag | |---------|-------------|----------| | GEO Overview | Full visibility report + search terms breakdown | _(default)_ | | Engine Strength Profile | Visibility spread across all tracked AI engines | --engine-profile | | Content Gap Analysis | Topics and queries where your brand has low visibility | --gap-analysis | | Reputation Score | Sentiment-based 0–100 brand health score | --reputation | | Engine Gainers & Losers | Top movers vs prior period, per engine | --engine-movers | | Sentiment Shift Alert | Trend detection + risk flags for sentiment changes | --sentiment-alerts | | Citation Intelligence | Authority ranking, gap analysis, engine preferences, PR targets | --citations |

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Real Example Prompts

These prompts work out-of-the-box with RS-Skill connected to OpenClaw:

1. Daily brand health check > _"Give me my Rankscale GEO overview for this week."_

2. Engine-specific strategy > _"Which AI engines am I weakest on? Show me my engine strength profile."_

3. Content planning > _"What topics should I be writing about? Run a content gap analysis."_

4. PR campaign prep > _"Find citation gaps vs my competitors and suggest PR targets."_

node rankscale-skill.js --citations full

5. Reputation monitoring > _"Is our brand reputation improving or declining? Any risk areas?"_

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Usage Examples

GEO Overview (default)

node rankscale-skill.js

Sample output (healthy brand):

=======================================================
                 RANKSCALE GEO REPORT
             Brand: AcmeCorp | 2026-02-19
=======================================================
  GEO SCORE:      72 / 100   [+5 vs last week]
  CITATION RATE: 55.5%     [Industry avg: 45%]
  SENTIMENT:     Pos 61% | Neu 29% | Neg 10%
-------------------------------------------------------
  TOP AI SEARCH TERMS
  1. "best crm software"                  (500 mentions)
  2. "crm comparison"                     (300 mentions)
  3. "crm pricing"                        (200 mentions)
-------------------------------------------------------
  GEO INSIGHTS  [1 action]
  [INFO] Strong positive momentum detected.
  Action: Maintain current content cadence.
  Double down on formats producing citations.
  Consider expanding to adjacent topics.
-------------------------------------------------------
  Full report: https://rankscale.ai/dashboard/brands/[your-brand]
=======================================================

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Engine Strength Profile

node rankscale-skill.js --engine-profile

Sample output (live API — ROA-40 test run, 2026-02-26):

-------------------------------------------------------
                ENGINE STRENGTH PROFILE
-------------------------------------------------------
  Engine       Visibility            Score
  Average      ──────────────────     69.3
-------------------------------------------------------
  mistral_larg ██████████████████████ 83.2 ✦
  deepseek_cha █████████████████████  79.5 ✦
  chatgpt_gui  ████████████████████   77.5 ✦
  perplexity_s ████████████████████   73.9
  google_ai_ov ███████████████████      73
  google_ai_mo ███████████████████    70.8
  google_gemin ██████████████████     66.2
  openai_gpt-5 ████████████████       60.1 ▼
  anthropic_cl ███████████████        57.7 ▼
  perplexity_g █████████████          50.7 ▼
-------------------------------------------------------
  ✦ Top-3 engines  ▼ Bottom-3 engines

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Content Gap Analysis

node rankscale-skill.js --gap-analysis

Sample output (from live test data):

-------------------------------------------------------
                 CONTENT GAP ANALYSIS
-------------------------------------------------------
  ENGINE GAPS (vs avg 44.5):
  ▼ grok           score:   15  gap:-29.5
  ▼ gemini         score:   20  gap:-24.5
  LOW-VISIBILITY TERMS (<50%) — 3 found:
  email campaigns        ░                      5%
  sales pipeline         ░░░░                  18%
  marketing automation   ░░░░░░░░              42%
  RECOMMENDATIONS:
  1. Create content targeting top 3 gap terms:
     • "email campaigns"
     • "sales pipeline"
     • "marketing automation"
  2. Optimise for grok: score 15 vs avg 44.5
-------------------------------------------------------

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Reputation Score

node rankscale-skill.js --reputation

Sample output (live test data, brand with sentiment keywords):

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              REPUTATION SCORE & SUMMARY
-------------------------------------------------------
  Score:  ██████████████████░░░░░░░░░░░░ 61/100
  Status: Good   Trend: ↑ improving
  Sentiment breakdown:
    Positive: 56.2%  Negative: 15.7%  Neutral: 28.1%
  Top positive signals:
    easy to use, great support, powerful
  Risk areas:
    expensive, slow
  Summary: Brand health is good (61/100) and improving.
           Monitor: expensive, slow.
-------------------------------------------------------

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Citation Intelligence

node rankscale-skill.js --citations
node rankscale-skill.js --citations full
node rankscale-skill.js --citations gaps

Sample output:

🔗 Citation Intelligence
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Top Sources:
  1. techcrunch.com      42 citations   🟢 High authority
  2. forbes.com          38 citations   🟢 High authority
  3. g2.com              21 citations   🟡 Mid authority
Gap vs Competitors:
  Competitor A leads +31 citations on Perplexity
  Competitor B leads +18 citations on Gemini
PR Targets:
  → wired.com (competitor coverage, not yours)
  → venturebeat.com (high Gemini indexing)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

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All Commands

node rankscale-skill.js [flag]
--help                  Show help
--discover-brands       List your tracked brands
--engine-profile        Engine strength analysis
--gap-analysis          Content gap finder
--reputation            Brand reputation score
--engine-movers         Top gainers and losers by engine
--sentiment-alerts      Sentiment trends + risk detection
--citations             Citation intelligence overview
--citations authority   Top citation sources ranked
--citations gaps        Gaps vs competitors
--citations engines     Per-engine citation breakdown
--citations correlation Citation↔Visibility correlation
--citations full        All citation sections + PR targets

For a full command reference, see → references/COMMANDS.md For detailed feature guides, see → references/FEATURES.md For real usage scenarios, see → references/EXAMPLES.md For troubleshooting help, see → references/TROUBLESHOOTING.md

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What's Next?

Enhancements planned for future versions:

Competitor comparison view — Side-by-side delta scores vs tracked competitors

Detection rate metric — "Content Gap Investigation" rule for low-detection brands

Engine-specific optimization rules — Tailored advice when engine disparity > 30 pts

Scheduled reports — Auto-run weekly summary via OpenClaw cron

Multi-brand switching — Quick brand toggle without changing env vars

Export to PDF/CSV — Shareable reports for team or client delivery

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Support

Questions? We are happy to support.

📧 support@rankscale.ai 🌐 rankscale.ai

See also: references/onboarding.md for setup and first-run guidance.