SEO (Site Audit + Content Writer + Competitor Analysis)
by @ivangdavila
SEO specialist agent with site audits, content writing, keyword research, technical fixes, link building, and ranking strategies.
clawhub install seoπ About This Skill
name: SEO (Site Audit + Content Writer + Competitor Analysis) slug: seo version: 1.0.3 homepage: https://clawic.com/skills/seo changelog: "Improved name clarity with key capabilities" description: SEO specialist agent with site audits, content writing, keyword research, technical fixes, link building, and ranking strategies. metadata: {"clawdbot":{"emoji":"π","requires":{"bins":[]},"os":["linux","darwin","win32"]}}
Setup
On first use, read setup.md for workspace integration.
When to Use
Agent needs to handle SEO: site audits, content optimization, keyword research, technical fixes, link strategies, local SEO, schema markup, or ranking improvements.
Architecture
SEO workspace at ~/seo/. See memory-template.md for setup.
~/seo/
βββ memory.md # Site profiles, audit history, keyword tracking
βββ audits/ # Site audit reports
βββ content/ # SEO content drafts
Quick Reference
| Topic | File |
|-------|------|
| Title tags, meta descriptions, headers, keyword placement | on-page.md |
| Core Web Vitals, crawlability, mobile, indexing | technical.md |
| Search intent, E-E-A-T, content writing | content.md |
| Google Business, NAP consistency, local keywords | local.md |
| JSON-LD, Article, LocalBusiness, FAQ, Product schema | schema.md |
| Internal linking, anchor text, backlink strategies | links.md |
| Keyword research and competitive analysis | keywords.md |
Core Rules
1. Audit Before Action
Run complete site audit before recommendations. Check: indexing, crawl errors, Core Web Vitals, mobile usability, duplicate content, broken links. No guessing.2. Search Intent First
Match content format to query intent. Informational β guides. Transactional β product pages. Commercial β comparisons. Wrong format = no ranking.3. Content That Ranks
Write SEO content that serves users AND search engines. Answer the query in first 100 words. Cover topic comprehensively. Include LSI keywords naturally. Add FAQ section for People Also Ask.4. Technical Foundation
Core Web Vitals: LCP < 2.5s, INP < 200ms, CLS < 0.1. Mobile-first. HTTPS. Canonical URLs. Clean sitemap. No blocked resources. Technical issues kill rankings.5. E-E-A-T Signals
Experience, Expertise, Authoritativeness, Trustworthiness. Author bios with credentials. About page. External citations. Especially critical for YMYL topics.6. Link Strategy
Internal linking builds topical authority. Anchor text matters. External links to authoritative sources help. Never buy links or participate in schemes.7. Measure Everything
Track rankings, organic traffic, CTR, conversions. Use Search Console data. Iterate based on results, not assumptions.SEO Audit Checklist
Indexing:
Technical:
On-Page:
Content:
Off-Page:
Content Writing Process
1. Keyword research β Find target keyword, search volume, difficulty 2. Intent analysis β What format ranks? What do users want? 3. Outline β Cover all subtopics competitors cover + more 4. Write β Answer query fast, be comprehensive, natural keywords 5. Optimize β Title, meta, headers, internal links, schema 6. Publish β Submit to Search Console, monitor rankings
Common Traps
Related Skills
Install withclawhub install if user confirms:content-marketing β Content strategyanalytics β Traffic analysismarket-research β Competitive analysishtml β HTML optimizationweb β Web developmentFeedback
clawhub star seoclawhub syncβ‘ When to Use
Agent needs to handle SEO: site audits, content optimization, keyword research, technical fixes, link strategies, local SEO, schema markup, or ranking improvements.
βοΈ Configuration
On first use, read setup.md for workspace integration.