SEO + GEO Audit
by @geo-seo
Run a unified SEO and GEO audit for a website, page, or domain. Use when the user asks for a full SEO audit, GEO audit, AI visibility review, EEAT review, en...
clawhub install seo-geo-auditπ About This Skill
name: seo-geo-audit-skill description: Run a unified SEO and GEO audit for a website, page, or domain. Use when the user asks for a full SEO audit, GEO audit, AI visibility review, EEAT review, entity audit, authority audit, or wants one prioritized report that combines technical findings, content quality, trust signals, and AI citation readiness. metadata: author: GEO-SEO version: "1.1.0" homepage: https://github.com/GEO-SEO/seo-geo-audit primaryEnv: SERPAPI_API_KEY requires: env: - SERPAPI_API_KEY bins: - python3
SEO GEO Audit Skill
Use this skill to produce one audit that covers both search performance and AI visibility, including on-site readiness, off-site entity signals, and platform-specific AI search fit.
Overview
Use this skill when you need one audit that combines technical SEO, content quality, trust, entity clarity, off-site brand visibility, and platform-specific AI readiness into a single prioritized output.
Best For
Start With
Run a full SEO and GEO audit for https://example.com
Audit this homepage in boss mode: https://example.com
Give me an operator-style SEO GEO audit with P0, P1, and P2 actions
External Access And Minimum Credentials
This audit can run with direct page access only, but some environments may also use optional search or crawl integrations.
SERPAPI_API_KEY: optional for broader search visibility checks or search-result enrichmentpython3: optional helper tooling in environments that pair this skill with local audit scriptsIf no external API is configured:
Access Policy
This audit can run without private integrations.
Not verified and continue from observable evidenceThis skill is designed for three common use cases:
Homepage audit: quick diagnosis for a single URLSite audit: broader review across key templates and pagesDomain visibility audit: strategic review including entity and authority signalsWhat This Skill Covers
1. Technical SEO - crawlability - indexability - performance and rendering - security and trust headers - schema and metadata - mobile and accessibility risks
2. On-page SEO - title, meta description, headers - search intent alignment - content depth and structure - internal linking - media optimization
3. GEO and AI visibility - answer-first formatting - extractability and quotability - semantic clarity - AI crawler access signals - machine-readable brand and content signals
4. Trust, entity, and authority - author and editorial transparency - about, contact, and policy signals - organization identity consistency - entity disambiguation - third-party credibility and authority indicators
5. Off-site entity and brand mentions - LinkedIn company and leadership presence - Reddit discussion and recommendation visibility - YouTube channel and transcript-level visibility - Wikipedia and Wikidata entity presence - GitHub, Product Hunt, Crunchbase, news, podcasts, and industry-community mentions
6. Platform-specific AI readiness - ChatGPT and Bing index alignment - Perplexity citation friendliness - Google AI Overviews answer formatting - Gemini entity, schema, and Google ecosystem fit - Bing Copilot freshness, IndexNow, and LinkedIn/GitHub support signals
Workflow
1. Define the scope. - single page - limited site crawl - domain-level strategic review
2. Start with the observable baseline. Collect factual findings from live pages, crawl data, page source, rendered output, and any available audit tooling.
Recommended crawl presets: - single page: one-page diagnostic mode - fast site pass: capped multi-page sample for template-level review - broader site audit: larger sample for structural review - deeper review: larger crawl cap with heavier performance/rendering analysis
Important: this workflow is page-capped rather than fixed-depth. It follows valid internal links until the configured page cap is reached.
3. Separate evidence from judgment.
Label each item as:
- Observed
- Assessment
- Not verified
4. Review the site in layers. - technical layer - on-page/content layer - GEO layer - entity/authority layer - off-site mention layer - platform-specific readiness layer
5. Prioritize actions.
- P0: blockers, trust failures, indexing failures, major performance issues
- P1: meaningful ranking and citation improvements
- P2: optimization and scale work
6. Present the result in the right audience mode.
- Boss mode
- Operator mode
- Specialist mode
Output Rules
Not verified.Audience Modes
Boss mode
Use when the user asks for θζΏη, executive summary, or management briefing.
Read references/output-template-zh-boss.md before writing.
Operator mode
Use when the user wants a practical roadmap.
Read references/output-template.md before writing.
Specialist mode
Use when the user wants deep analysis.
Read references/scoring-framework.md before writing.
Minimum Deliverable
Every audit should include:
References
references/scoring-framework.mdreferences/output-template.mdreferences/output-template-zh-boss.md