Shopee Big Data Analytics

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name: shopee-big-data-analytics description: "Shopee big data analytics and product selection agent. One-stop data service for Shopee sellers — product selection, competitive analysis, sales trend tracking, marketing intelligence, and store performance optimization across Southeast Asian markets. Triggers: shopee analytics, shopee product selection, shopee big data, shopee seller tool, shopee marketing, shopee trends, shopee competition, shopee store, southeast asia ecommerce, shopee data, shopee insights, shopdora" allowed-tools: Bash metadata: openclaw: homepage: https://github.com/mguozhen/shopee-big-data-analytics

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Shopee Big Data Analytics

One-stop analytics for Shopee sellers — product selection intelligence, competitive analysis, sales trend tracking, and marketing insights across Southeast Asian markets (SG, MY, TH, ID, PH, VN, TW).

Commands

shopee product           # research product opportunity on Shopee
shopee trends           # trending products and categories
shopee competition       # competitive analysis for a product
shopee store analyze        # analyze your store performance data
shopee keyword              # Shopee keyword research and search volume
shopee marketing         # marketing strategy recommendations
shopee price             # pricing intelligence for a product
shopee market            # market overview for a SEA country
shopee forecast          # sales forecast for a product
shopee report            # comprehensive product/market report

What Data to Provide

Product or keyword — what you want to research

Target market — which SEA country (SG, MY, TH, ID, PH, VN, TW)

Competitor data — paste competing shop/product data from Shopee

Your store data — sales, traffic, conversion metrics

Price information — current pricing in local currency

Shopee Market Framework

Southeast Asia Market Overview

| Market | Currency | Market Size | Key Characteristics | |--------|----------|-------------|---------------------| | Indonesia (ID) | IDR | Largest SEA | Price-sensitive, mobile-first, COD dominant | | Thailand (TH) | THB | Fast-growing | Fashion-forward, livestream shopping | | Philippines (PH) | PHP | Social commerce | Strong community, value-oriented | | Malaysia (MY) | MYR | Developed | Brand-conscious, bilingual | | Singapore (SG) | SGD | Premium | High spending power, quality focus | | Vietnam (VN) | VND | Emerging | Young population, trend-driven | | Taiwan (TW) | TWD | Mature | Tech-savvy, high standards |

Shopee Algorithm Ranking Factors

1. Relevance — keyword match in title, description 2. Sales velocity — recent orders per unit time 3. Conversion rate — view → purchase ratio 4. Rating & reviews — average rating, review count 5. Response rate — seller response to queries 6. Shop rating — overall seller performance score 7. Listing completeness — category, attributes filled 8. Price competitiveness — vs. similar items 9. Shipping speed — faster = ranking boost 10. Shopee Preferred — preferred seller status

Product Opportunity Assessment

Shopee product selection criteria:

Signal              Threshold       Source
Monthly orders      >100/month      Category leaders
Average price       SGD $5-$50      Local currency equivalent
Review count top 5  100-2000        Entry possible
Shops selling       3-20            Not oversaturated
Price margin        >40%            After platform fees

Shopee fee structure:

Commission:         0-5% by category and seller tier
Transaction fee:    2% standard / 1.5% preferred sellers
Payment fee:        Included in transaction fee
Shipping subsidy:   Platform-subsidized (check current promotion)

Net margin calculation:

Selling price:       $XX
Commission (3%):   -$XX
Transaction (2%):  -$XX
COGS + shipping:   -$XX
= Net profit:        $XX
Target margin:       >25%

Shopee Keyword Research

Search behavior by market:

ID: Search in Bahasa Indonesia, include brand names

TH: Thai script essential, transliteration helps

PH: English + Filipino, brand names important

MY: English + Malay, bilingual approach

SG: English, quality keywords matter

VN: Vietnamese, brand names English OK

Keyword strategy:

Primary keywords: Main product category in local language
Long-tail: Product + attribute (color, size, material)
Use case: Product + occasion/purpose
Brand keywords: If stocking branded items

Competitive Analysis Framework

For any product on Shopee:

Top seller analysis (assess top 10 shops):

| # | Shop | Monthly Sales | Price | Rating | Reviews | Response | Badge |
| 1 | xxx  | ~500 units    | $15   | 4.8    | 1,200   | 99%      | Preferred |

Market concentration:

Top 3 shops >70% of sales → concentrated, hard to enter

Distributed among 10+ shops → fragmented, opportunity exists

No dominant seller → blue ocean, move fast

Competitive advantage opportunities:

Lower price with same quality

Better product photos

Faster shipping

Better customer service (response rate)

Bundle offers

Shopee Live presence

More reviews (aggressive review collection)

Marketing Intelligence

Shopee marketing channels: 1. Shopee Ads — sponsored search + discovery ads - Target: high-converting keywords first - Budget: start $5-10/day per keyword cluster - Metric: target ROAS >3x

2. Shopee Live — livestream selling - High conversion for visual products - Schedule during peak hours (8-10 PM local time) - Prepare product demos and exclusive live deals

3. Flash Deals — platform-curated time-limited sales - Apply through seller center for inclusion - Requires competitive pricing (typically -30%) - High traffic, low margin — useful for ranking boost

4. Voucher Codes — shop or item-level discounts - Create shop vouchers to increase basket size - Minimum spend vouchers improve order value - Follow buyer vouchers drive acquisition

5. Shopee Affiliates — creator partnership - List products in Shopee affiliate program - Pay commission to creators who drive sales - 5-10% commission typical

Sales Trend Analysis

Track these Shopee metrics weekly:

Metric              Formula                     Target
View rate change    (This week - Last week)/Last week  Positive
Conversion rate     Orders / Product views       >2%
Response rate       Replies < 12hrs / Total     >95%
Cancellation rate   Cancelled / Total orders    <1%
Return rate         Returns / Delivered         <5%
Shop rating         Platform calculated         >4.7

Seasonal peaks by market:

9.9, 10.10, 11.11, 12.12 — Shopee's major sale events (all markets)

Chinese New Year (Jan-Feb) — SG, MY, TW, VN

Ramadan/Eid (varies) — ID, MY, PH

Thai New Year Songkran (April) — TH

Harbolnas 12.12 — ID national shopping day

Workspace

Creates ~/shopee-analytics/ containing:

products/ — product research reports

competitors/ — competitor shop profiles

keywords/ — localized keyword research

marketing/ — campaign performance data

reports/ — comprehensive market reports

Output Format

Every Shopee analysis outputs: 1. Market Overview — category size, growth trend, competition level 2. Product Opportunity Score — 0-100 with factor breakdown 3. Top 10 Competitive Landscape — shops ranked by estimated sales 4. Pricing Intelligence — recommended price with margin calculation 5. Keyword Blueprint — top 10 search terms with local language variants 6. Marketing Calendar — key sales events and recommended promotions 7. Entry Roadmap — 90-day launch plan with milestones and KPIs