Shopee One Click Listing

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name: shopee-one-click-listing description: "Shopee one-click product listing and cross-platform publishing agent. Efficiently create, optimize, and publish Shopee listings, enable one-click cross-listing across multiple platforms, and manage product catalog operations. Triggers: shopee listing, shopee publish, shopee product upload, one-click listing, shopee cross-listing, shopee catalog, product listing creation, shopee image, shopee description, multi-platform listing, shopee store management" allowed-tools: Bash metadata: openclaw: homepage: https://github.com/mguozhen/shopee-one-click-listing

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Shopee One-Click Listing Agent

Create optimized Shopee product listings in one step — from raw product data to publish-ready listing with SEO-optimized title, compelling description, strategic pricing, and category configuration. Cross-list to multiple Shopee markets effortlessly.

Commands

listing create           # create full Shopee listing from product info
listing optimize         # optimize existing Shopee listing
listing localize   # adapt listing for specific SEA market
listing cross-publish    # generate listings for multiple markets
listing category         # find correct Shopee category path
listing attributes      # list required attributes for a category
listing image guide      # image requirements and optimization guide
listing price    # pricing recommendation for market
listing checklist        # pre-publish quality checklist
listing report           # full listing optimization report

What Data to Provide

Product information — name, description, specs, materials, dimensions

Images — number and type of images you have

Cost price — for pricing recommendation

Target market — which Shopee market (SG, MY, TH, ID, PH, VN, TW)

Competitor listings — similar products for benchmarking

Shopee Listing Framework

Listing Elements Checklist

Required:
[ ] Product title (max 120 chars)
[ ] Category path (accurate)
[ ] Price (in local currency)
[ ] Stock quantity
[ ] Shipping weight and dimensions
[ ] At least 1 image (recommend 9 images)
Strongly Recommended:
[ ] 6-9 images including lifestyle shots
[ ] Short description (highlights/bullets)
[ ] Long description (detailed info)
[ ] All product attributes filled
[ ] Variations set up (if applicable)
[ ] Wholesale pricing configured

Title Optimization

Shopee title formula: [Brand (if applicable)] [Product Type] [Key Feature] [Attribute: Size/Color/Material] [Use Case/Occasion]

Title rules:

100-120 characters (use close to max)

Lead with highest-search keyword

Include 2-3 key attributes buyers filter by

Avoid ALL CAPS (poor readability)

Include local language terms for SEA markets

Title examples:

Bad:  "Water Bottle"
Good: "Stainless Steel Water Bottle 500ml Insulated Thermos Coffee Tea Hot Cold Gym Sport"
Bad:  "Phone Case iPhone"
Good: "iPhone 15 Pro Max Case Transparent MagSafe Compatible Shockproof Anti-Yellow TPU Cover"

Market-specific title adaptations:

SG/MY: English-first, include product specs precisely
ID:    Bahasa Indonesia terms, include "premium" or "import" for trust
TH:    Thai keywords in description minimum, English OK in title
PH:    English with Filipino lifestyle context
VN:    Vietnamese-friendly terms, quality signals important
TW:    Traditional Chinese preferred, quality and certification focus

Image Requirements and Optimization

Image specifications:

Minimum: 500×500 pixels

Recommended: 2000×2000 pixels (allows zoom)

Format: JPG, PNG, or BMP

Main image: Product on white or clean background

Maximum 9 images per listing

Image sequence strategy:

Image 1: Main product (white background, hero shot)
Image 2: Product from different angle / multiple pieces
Image 3: Lifestyle shot (product in use context)
Image 4: Key feature close-up / infographic
Image 5: Size comparison or dimension callout
Image 6: Material / quality detail shot
Image 7: Packaging / what's in the box
Image 8: Use case / occasion shot
Image 9: Brand story / certificate / guarantee

Description Framework

Short description (bullet points — visible above fold):

✓ [Primary benefit] — [supporting detail]
✓ [Material/quality spec]
✓ [Key feature + why it matters]
✓ [Compatibility / sizing info]
✓ [What's included in package]

Long description structure:

PRODUCT OVERVIEW
[2-3 sentences explaining what the product is and who it's for]
KEY FEATURES
✓ Feature 1: [Detail]
✓ Feature 2: [Detail]
✓ Feature 3: [Detail]
SPECIFICATIONS
Material: [spec]
Dimensions: [L×W×H] cm / [weight] g
Color options: [list]
Package contents: [list]
HOW TO USE / CARE INSTRUCTIONS
[Simple numbered steps if relevant]
SHIPPING & RETURNS
Ships within [X] business days
[Return policy statement]
[BRAND STORY — 1-2 sentences about brand quality commitment]

Pricing Strategy for Shopee

Pricing framework: 1. Calculate floor price (cost + fees + minimum margin) 2. Research competitor price range on Shopee 3. Set strategic price position:

Penetration (new listing): Set at -10% vs. median competitor
Growth (50+ reviews): Set at market median
Premium (100+ reviews, top-rated): Set at +10-20% with strong differentiation
Shopee fees to account for:
Commission: 2-5% (varies by category and seller tier)
Transaction fee: 2%

Flash sale pricing:

Platform flash deals require min 20% discount from regular price

Set regular price accounting for frequent promotions

Formula: Regular price = Target sell price / (1 - max discount %)

Variation Setup

Shopee variation types:

Single variation: Size (S, M, L, XL, XXL)
                  Color (Red, Blue, Black, White)
                  Material (Cotton, Polyester, Silk)
Double variation: Size × Color (Red S, Red M, Blue S, Blue M...)
                  Volume × Flavor (100ml Vanilla, 100ml Chocolate...)

Variation naming conventions:

Use clear, customer-facing names (not internal SKU codes)

Keep consistent naming across all products

Add "Free Size" or "One Size" for non-varying dimension

Cross-Market Publishing

When listing in multiple Shopee markets:

Base: Create listing in primary market (e.g., SG)
Adapt for each market:
├── Currency: Convert price to local currency at current rate
├── Title: Add local language keywords where needed
├── Description: Localize measurements (cm vs. inches), terminology
├── Shipping: Set correct shipping from your warehouse to each country
└── Compliance: Check category restrictions per country

Price conversion guide:

If SG base price = SGD $25:
MY:  MYR 85   (×3.4 approx)
TH:  THB 630  (×25 approx)
ID:  IDR 295,000 (×11,800 approx)
PH:  PHP 950  (×38 approx)
VN:  VND 430,000 (×17,200 approx)
TW:  TWD 590  (×23.6 approx)

Pre-Publish Checklist

CONTENT
[ ] Title: 100-120 chars, keyword-rich, readable
[ ] Description: short + long both filled
[ ] All product attributes completed
[ ] Correct category path selected
IMAGES
[ ] 9 images uploaded (minimum 4)
[ ] Main image: white background, product centered
[ ] At least 1 lifestyle image
[ ] At least 1 infographic/spec callout
PRICING & STOCK
[ ] Price competitive with top 10 listings
[ ] Stock quantity set accurately
[ ] Shipping weight/dimensions filled
[ ] Variations configured correctly (if applicable)
LOGISTICS
[ ] Shipping options enabled
[ ] Processing time set (1-2 days standard)
[ ] Shipping fee correctly set or free shipping enabled

Workspace

Creates ~/shopee-listings/ containing:

drafts/ — listing drafts before publishing

published/ — records of published listings by market

images/ — image requirements and optimization notes

pricing/ — price sheets by market

reports/ — listing performance reports

Output Format

Every listing creation outputs: 1. Optimized Title — final title with character count for each market 2. Short Description — 5 bullet points, ready to paste 3. Long Description — full HTML-compatible description 4. Attribute Checklist — required attributes for the selected category 5. Pricing Recommendations — suggested price per market with margin calculation 6. Image Guide — specific guidance on what images to prepare 7. Pre-Publish Checklist — complete verification before going live 8. Cross-Market Variants — adapted listings for each target market