Shopee Planner

Example 1 — 9.9 Super Shopping Day Plan (mid-sized fashion seller)

Context: A women's fashion seller on Shopee MY with 800 SKUs, AOV MYR 89, top 10 SKUs drive 60% of revenue.

Catalog audit results:

Campaign plan:

| Campaign | SKU | Discount | Config | Budget | |----------|-----|----------|--------|--------| | Flash Sale 12pm | Floral Wrap Dress | 20% off (MYR 72→58) | 60 units, 2-hr slot | Platform fee only | | Flash Sale 9pm | Ribbed Crop Top | 18% off (MYR 45→37) | 40 units, 2-hr slot | Platform fee only | | Store Voucher | All orders | MYR 10 off, min spend MYR 80 | 500 issuance, 8–10 Sep | MYR 5,000 cap | | Coins Cashback | Basics Bundle | 7% coins return | 9 Sep only | MYR 800 subsidy |

Budget split: Flash Sale (platform-subsidised, no direct cost) / Vouchers MYR 5,000 / Coins MYR 800 = Total MYR 5,800 marketing spend.

Expected outcomes: 3–4× baseline daily orders on 9 Sep, 15–20% new follower uplift, BSR top-3 in category during event window.

Example 2 — Evergreen weekly Flash Sale plan (electronics accessories seller)

Context: Shopee SG electronics accessories seller, low AOV SGD 18, high volume, thin margins (25–30%).

Challenge: Flash Sale slots are competitive; margins too thin for deep discounts.

Solution approach:

Result after 4 weeks: Flash Sale BSR improvement from position 28 → 9 in "Phone Accessories", organic daily orders up 40%, voucher redemption rate 31% (above 20% target).