B2A Agent-Discoverability Audit

Skill: B2A Agent-Discoverability Audit

Version: 1.0 | Created: 2026-03-30

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Purpose

Audit any e-commerce site (WooCommerce/Shopify/custom) for AI agent discoverability and shopping readiness. Outputs a scored report with prioritized fixes to make products visible to AI shopping agents (Google AI Shopping, Perplexity Shopping, AppFunctions agents).

When to Use

Before launching a new product line

When traffic is low despite active inventory

As part of B2A (Business-to-Agent) commerce infrastructure setup

Quarterly storefront health check

Inputs

SITE_URL — the storefront URL to audit (e.g., https://example.com)

STORE_TYPE — WooCommerce | Shopify | Custom (default: WooCommerce)

Outputs

Scored report appended to a notes file

5-dimension score card (0–10 each)

Prioritized fix list: 🔴 HIGH / 🟡 MEDIUM / 🟢 LOW

Audit Dimensions

1. Structured Data (schema.org/Product)

Check for:

@type: Product with name, sku, url, image, description

Offer block: price, priceCurrency, availability

brand with @type: Brand

gtin / gtin13 / gtin8 — required by Google Shopping and AI agent catalogs

mpn (manufacturer part number)

aggregateRating + reviewCount

color, material, weight product attributes

Tool: Fetch any product page, inspect JSON-LD blocks.

2. Machine-Readable Catalog API

WooCommerce: Test GET /wp-json/wc/store/v1/products (public, no auth) Shopify: Test GET /products.json (public, no auth) Check: HTTP status, fields returned (id, name, sku, prices, images, in_stock)

3. Google Merchant Center / Shopping Feed

Test common feed URLs:

/feed=products

/google-shopping-feed/

WooCommerce: Google Listings & Ads plugin

Shopify: native GMC integration

4. Agent Checkout Compatibility

WooCommerce: Test POST /wp-json/wc/store/v1/cart/add-item availability Check for headless cart API, programmatic checkout support

5. Product Descriptions (AI Intent Matching)

Evaluate description quality:

Length > 100 words with specs

Includes: connection type, battery life, dimensions, weight, use cases

No tagline-only descriptions

Scoring Rubric

| Score | Meaning | |-------|---------| | 9–10 | Production-ready for AI agents | | 7–8 | Good, minor fixes needed | | 5–6 | Partial — key gaps present | | 3–4 | Visible but not optimized | | 0–2 | Invisible to AI shopping agents |

Report Format

## [YYYY-MM-DD] B2A Agent-Discoverability Audit — {SITE_URL}
Score Card
| Dimension | Score | Notes |
...
🔴 HIGH Priority
...
🟡 MEDIUM Priority  
...
🟢 LOW Priority (future)
...
Overall: X/10

Key Insight (from production use)

The biggest gap most e-commerce sites have: WooCommerce/Shopify APIs are browsable by agents, but without GTIN identifiers and a Google Merchant Center feed, products are invisible to Google AI Shopping, Perplexity Shopping, and Android AppFunctions agents. The fix is a free WooCommerce plugin + 30 minutes of product data entry. High leverage, low effort.