SMS Optimizer

💡 Examples

Example 1 — Flash sale SMS

Inputs:

Campaign type: Flash sale

Offer: 30% off all skincare bundles with code SPRING30, free shipping over $50, ends midnight EST

Platform: Postscript

Brand voice: Friendly and casual, 1–2 emojis max

Link: ourstore.com/spring-sale

Character budget:

Total: 160

Link placeholder: 23 (Postscript standard short link)

Postscript footer: appended automatically (not counted in message body)

Available for copy: 137 characters

Primary Message (134 characters):

Spring drop is here 🌸 30% off skincare bundles ends midnight — grab yours before it's gone [LINK]

Character count: 97 + link = 120 ✓ (17 buffer for personalization prefix if added)

A/B Variant (curiosity hook):

Your skin's going to thank you for this one 💚 SPRING30 = 30% off bundles today only [LINK]

Character count: 88 + link = 111 ✓

Character Budget Breakdown:

Hook: 21 characters ("Spring drop is here 🌸")

Offer: 55 characters ("30% off skincare bundles ends midnight")

CTA + link setup: 21 characters ("grab yours before it's gone")

Link placeholder: 23 characters

Footer: platform-appended (not in body count)

Total body: 120/160 ✓

Compliance Checklist:

✓ Business identified (covered by Postscript sender profile — confirm sender name is set)

✓ Opt-out language: platform-appended automatically

✓ No prohibited discount claim language for skincare

✓ No generic shortener domain

✓ Under 160 characters (single segment)

✓ Promotional classification: correct for flash sale

Send Timing Recommendation: Tuesday–Thursday, 10am–12pm subscriber local time for highest open rates on promotional sends.

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Example 2 — Abandoned cart recovery sequence

Inputs:

Campaign type: Abandoned cart recovery (3-message sequence)

Offer: Items in cart, 10% off first order code SAVE10 if purchased within 24 hours

Platform: Klaviyo SMS

Brand voice: Minimal, no emoji, professional

Link: checkout URL (dynamic, inserted by platform)

Message 1 of 3 — 1 hour after abandonment (reminder only, no discount):

You left something behind. Your cart is saved and ready when you are. [LINK]

Character count: 68 + link = 91 ✓ Note: No discount in Message 1 — preserves margin for subscribers who convert without incentive.

Message 2 of 3 — 6 hours after abandonment (soft incentive):

Still thinking it over? Use SAVE10 for 10% off your order — good for the next 24 hours. [LINK]

Character count: 88 + link = 111 ✓

Message 3 of 3 — 22 hours after abandonment (urgency + final offer):

Last call: SAVE10 expires in 2 hours. Don't leave 10% off on the table. [LINK]

Character count: 72 + link = 95 ✓

Cadence Recommendation:

Message 1: 1 hour post-abandonment

Message 2: 6 hours post-abandonment (only if no purchase after Message 1)

Message 3: 22 hours post-abandonment (only if no purchase after Message 2)

Stop sequence immediately on purchase — configure suppression list in Klaviyo