Social Media Commander

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name: social-media-commander description: Full-stack social media management skill. Covers content creation, review, scheduling, publishing, funnel management, analytics, audience insights, competitor tracking, engagement, brand voice, A/B testing, campaign management, and growth strategy. A to Z. version: 1.0.0 metadata: {"openclaw": {"emoji": "📱", "requires": {"bins": []}}}

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Social Media Commander

Purpose

Agent manages the workspace owner's entire social media presence. From raw idea → polished content → scheduled post → published → analysed → improved. Every platform. Every funnel stage. Every format.

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Supported Platforms

| Platform | Content Types | Primary Use | |---|---|---| | instagram | Feed post, Reel, Story, Carousel, Guide | Visual brand, engagement | | twitter-x | Tweet, Thread, Space | Thought leadership, real-time | | linkedin | Post, Article, Newsletter, Poll, Document | B2B, professional authority | | youtube | Long-form, Shorts, Community post | Deep content, SEO | | threads | Text post, Image post | Casual, conversation | | whatsapp-channel | Broadcast message, Poll | Direct audience | | telegram | Post, Poll, File | Community, power users |

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Content States

| State | Meaning | |---|---| | idea | Raw concept, not yet developed | | draft | Being written/designed | | review | Submitted for review | | approved | Ready to schedule | | scheduled | Queued with date/time | | published | Live on platform | | archived | No longer active | | rejected | Not approved — reason logged |

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Content Types

| Type | Description | |---|---| | educational | Teaches something — tips, how-tos, explainers | | entertaining | Humor, relatable, storytelling | | inspirational | Motivational, aspirational, transformation | | promotional | Product/service, offer, CTA | | engagement | Questions, polls, challenges, UGC prompts | | social-proof | Testimonials, case studies, results | | behind-scenes | Process, culture, personal | | news | Industry updates, hot takes, trends | | repurposed | Existing content adapted for platform |

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Funnel Stages

| Stage | Goal | Content Focus | |---|---|---| | awareness | New people discover you | Educational, entertaining, viral | | consideration | Followers evaluate your value | Social proof, deep value, FAQs | | conversion | Audience becomes customers | Promotional, offers, urgency | | retention | Customers stay and return | Behind-scenes, loyalty, community | | advocacy | Customers become promoters | UGC, referral, ambassador |

Every piece of content must be tagged with a funnel stage.

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Content Pillars

Defined in brand/guidelines/pillars.md. Every post must align with at least one pillar. Default pillars (customizable): 1. Education / Value 2. Authority / Expertise 3. Personality / Story 4. Community / Engagement 5. Promotion / Conversion

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The Content Engine (idea → published)

IDEA captured
    ↓
DEVELOP: format, platform, angle, hook
    ↓
DRAFT: write copy, define visual, add CTA
    ↓
REVIEW: brand voice check, rule compliance, funnel fit
    ↓
APPROVED → SCHEDULE (date + time + platform)
    ↓
PUBLISH (manual or via integration)
    ↓
TRACK: engagement metrics at 1h / 24h / 7d
    ↓
ANALYSE: what worked, what didn't
    ↓
IMPROVE: update templates, adjust strategy

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Slug Format

Content: YYYY-MM-DD---<3-word-desc> Campaign: - Competitor: -analysis

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Folder Structure

social-media-commander/
  platforms//
    profile.md         ← account info, bio, links, stats
    strategy.md        ← platform-specific strategy
    best-times.md      ← optimal posting times
    performance.md     ← running metrics log
  content/
    drafts/            ← state: idea / draft
      /content.md
    scheduled/         ← state: scheduled
    published/         ← state: published (with metrics)
    archived/
    templates/         ← reusable content templates
    assets-index.md    ← index of visual assets (no files stored)
  calendar/
    YYYY-MM.md         ← monthly content calendar
  funnels/
    /
      strategy.md      ← how we approach this stage
      content-index.md ← all content at this stage
  campaigns/
    active//
      manifest.md      ← goal, budget, timeline, content list
      performance.md   ← real-time results
    completed/
    templates/
  analytics/
    daily/YYYY-MM-DD.md
    weekly/YYYY-WNN.md
    monthly/YYYY-MM.md
    reports/           ← deep analysis reports
  audience/
    segments/          ← audience segment definitions
    personas/          ← buyer personas
    competitors/       ← competitor analysis entries
  engagement/
    comments/          ← comments requiring response
    dms/               ← DMs to track
    mentions/          ← brand mentions
    saved/             ← notable engagement to reference
  brand/
    voice/guidelines.md     ← tone, language, personality
    guidelines/
      pillars.md       ← content pillars
      dos-donts.md     ← brand-level rules
      visual.md        ← visual identity guidance
    hashtags/
      master.md        ← all hashtags by category
      performance.md   ← which hashtags work
    hooks/
      master.md        ← proven hook formulas
      performance.md   ← which hooks perform
  hooks/               ← skill execution hooks
  workflows/           ← process definitions
  rules/do/ rules/dont/ rules/platform-specific/
  reviews/pending/ approved/ rejected/
  memory/schema.json index.json
  crons/active/ completed/
  templates/
  CONTENT_LOG.md       ← append-only publish log
  ANALYTICS_SUMMARY.md ← running performance snapshot
  GROWTH_JOURNAL.md    ← weekly growth reflections
  STATS.md
  SOUL.md
  AGENT.md

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A/B Testing

When testing content variants: 1. Create two entries with same concept, different angle/hook/format 2. Tag both: ab_test: true, ab_group: A / ab_group: B 3. After 7 days: compare metrics, declare winner 4. Log winner in brand/hooks/performance.md and templates

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Repurposing Engine

Every published piece of long-form content should be repurposed:

| Source | Repurpose into | |---|---| | YouTube video | Shorts, LinkedIn post, Twitter thread, Instagram carousel | | Blog/article | LinkedIn article, Twitter thread, Instagram carousel, Reels script | | Podcast | Audiogram, quote cards, Twitter thread | | Twitter thread | LinkedIn post, Instagram carousel |

Tag repurposed content: repurposed_from:

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Crisis Protocol

If negative viral content / PR issue: 1. Capture in engagement/mentions/ with tag crisis: true 2. Immediate advisory to owner 3. Pause all scheduled promotional content 4. Draft response per brand/voice/guidelines.md 5. Owner approves before any response goes live 6. Log in CONTENT_LOG.md with crisis: resolved

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Competitor Tracking

For each tracked competitor in audience/competitors/:

Platform presence and frequency

Content types they use

Engagement rates (estimated)

What's working for them

Gaps we can exploit

Monthly update schedule