Social Media Content Calendar

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name: social-media-content-calendar description: Generate structured social media content calendars with platform-specific posts, hashtags, and scheduling. Use when creating social media plans, content calendars, or social media management deliverables for clients. argument-hint: "[niche-or-brand] [platforms] [timeframe]" allowed-tools: Read, Write, Edit, Grep, Glob, Bash, WebSearch

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Social Media Content Calendar

Generate complete content calendars with platform-adapted posts, hashtag research, image prompts, and scheduling — exportable to Buffer, Hootsuite, or Later.

How to Use

/social-media-content-calendar "Vegan bakery in Austin" "instagram,tiktok" "4 weeks"
/social-media-content-calendar "B2B SaaS startup" "linkedin,twitter" "2 weeks"
/social-media-content-calendar "Personal fitness coach" "instagram,youtube,tiktok" "1 month"

$ARGUMENTS[0] = Brand/niche description

$ARGUMENTS[1] = Platforms (comma-separated): instagram, twitter, linkedin, tiktok, facebook, youtube, threads

$ARGUMENTS[2] = Timeframe (default: 4 weeks)

Calendar Generation Process

Step 1: Brand & Audience Analysis

From the brief, establish:

Brand voice: Professional, casual, witty, inspirational, educational

Target audience: Demographics, interests, pain points

Content pillars (3-5 themes that all content maps to):

- Example for fitness coach: Workouts, Nutrition, Motivation, Client Results, Behind the Scenes

Competitor reference: What type of content works in this niche?

Step 2: Platform Strategy

Set posting frequency and content types per platform:

| Platform | Posts/Week | Best Content Types | Best Times | |----------|-----------|-------------------|------------| | Instagram | 4-5 feed + 5-7 stories | Reels, carousels, single image | Tue-Fri 10am-2pm | | TikTok | 5-7 | Short video (15-60s), trends | Tue-Thu 7-9pm | | LinkedIn | 3-4 | Text posts, carousels, articles | Tue-Thu 8-10am | | Twitter/X | 5-7 | Threads, hot takes, engagement | Mon-Fri 8-10am, 12-1pm | | Facebook | 3-4 | Video, links, community posts | Wed-Fri 1-4pm | | YouTube | 1-2 | Long-form, Shorts | Thu-Sat 2-4pm | | Threads | 4-5 | Conversational, opinion, tips | Similar to Instagram |

Step 3: Content Mix

Apply the content mix ratio:

| Content Type | Percentage | Purpose | |-------------|-----------|---------| | Educational | 40% | Teach, tips, how-to, tutorials | | Engaging | 25% | Questions, polls, opinions, trends | | Promotional | 20% | Products, services, offers, CTAs | | Personal/BTS | 15% | Behind the scenes, story, culture |

Step 4: Generate the Calendar

For each post, generate:

date: "2026-02-17"
day: "Monday"
platform: "instagram"
content_type: "reel"
content_pillar: "Workouts"
mix_category: "Educational"
caption: |
  Full caption text here.
  Include line breaks for readability.
  End with a CTA (save, share, comment, link in bio).
hashtags:
  primary: ["#fitness", "#homeworkout"]  # 3-5 high-volume
  secondary: ["#fitnesstips", "#workoutmotivation"]  # 3-5 medium
  niche: ["#austinfitness", "#veganfitness"]  # 3-5 low-competition
image_prompt: "Description for AI image generation or photographer brief"
alt_text: "Accessible image description for screen readers"
cta: "Save this for your next workout"
notes: "Any additional context for the social media manager"

Step 5: Platform Adaptations

Adapt EVERY post for its target platform:

Instagram:

Caption: Up to 2,200 chars, but front-load first 125 chars (preview cutoff)

Hashtags: 20-30 in first comment (not caption)

Reels: Include hook in first 3 seconds description

Carousels: List slide-by-slide content

TikTok:

Caption: Max 300 chars

Hashtags: 3-5 only

Include: Hook, trending sound suggestion, video structure outline

Focus on first 1-3 seconds hook

LinkedIn:

No hashtags in body, 3-5 at the bottom

First line is the hook (shows before "see more")

Professional tone, data-driven

Use line breaks aggressively (one sentence per line)

Twitter/X:

280 chars max per tweet

Threads: Number each tweet, hook in tweet 1

No hashtags in body (1-2 max if any)

Engagement hooks: questions, polls, hot takes

Facebook:

Longer posts OK (1-2 paragraphs)

Questions drive comments

Link posts: compelling description above the link

1-3 hashtags max

Step 6: Output Format

Generate files in output/content-calendar/:

output/content-calendar/
  calendar-overview.md          # Strategy summary, pillars, mix ratios
  week-1.md                     # All posts for week 1
  week-2.md                     # All posts for week 2
  ...
  calendar-export.csv           # Import-ready for Buffer/Hootsuite/Later
  hashtag-library.md            # All researched hashtags by category
  image-prompts.md              # All image/video descriptions consolidated

CSV Export Format (Buffer/Hootsuite compatible):

Date,Time,Platform,Content,Hashtags,Image Description,Link
2026-02-17,10:00,instagram,"Caption text here","#tag1 #tag2","Image description",""

Step 7: Hashtag Research

For the niche, build a hashtag library:

## Hashtag Library: [Niche]
High Volume (500K+ posts) — Use 3-5 per post
#fitness #workout #healthylifestyle ...
Medium Volume (50K-500K) — Use 3-5 per post
#fitnesstips #homeworkoutroutine ...
Low Competition / Niche (under 50K) — Use 3-5 per post
#austinfitcoach #veganathlete ...
Branded (create for client)
#[brandname] #[brandname]tips #[brandname]community
Trending (rotate weekly)
[Research current trending hashtags in niche]

Quality Checks

[ ] Every post has platform-appropriate character count

[ ] Content mix follows the 40/25/20/15 ratio across the calendar

[ ] All content pillars are represented each week

[ ] No two consecutive posts are the same content type

[ ] Hashtags are varied (not the same set every post)

[ ] Every post has a CTA

[ ] Weekend posts are lighter/more personal

[ ] CSV export is properly formatted for import

[ ] Image prompts are specific enough to produce consistent visuals