Content Gen

/content-gen

Generate a promotion content pack from a project's PRD or README. Produces 3 ready-to-use content pieces: LinkedIn post, Reddit answer draft, and Twitter/X thread. For video scripts, use /video-promo.

MCP Tools (use if available)

If MCP tools are not available, fall back to Glob + Grep + Read.

Steps

1. Parse project from $ARGUMENTS. - If project name: find PRD at docs/prd.md, or README.md, or CLAUDE.md. - If path: read directly. - If empty: ask via AskUserQuestion — "Which project to generate content for?"

2. Extract core messaging from PRD/README (parallel reads): - Problem: What pain does this solve? (1 sentence) - Solution: What does the product do? (1 sentence) - ICP: Who is the target user? (persona) - Key features: Top 3-5 differentiating features - Unique angle: What nobody else does (gap from research.md if exists) - Social proof: Any metrics, users, downloads (if available)

3. Forced reasoning — messaging framework: Before generating content, write out: - Hook: What stops the scroll? (pain point or surprising stat) - Proof: Why should they believe you? (demo, numbers, authority) - CTA: What's the one action? (try, sign up, download) - Tone: Based on ICP — casual/professional/technical/friendly

4. Generate content pieces:

### 4a. LinkedIn Post Format: Hook line → Story (before/after) → Insight → CTA - 1300-1500 chars max - First line is the hook (visible before "see more") - Use line breaks for readability - End with question to drive engagement

### 4b. Reddit Answer Draft Format: Helpful answer that naturally mentions the product - NOT promotional — value-first, product mention is secondary - Suggest 3-5 subreddits where this would be relevant - Write as if answering someone's genuine question - Include "disclaimer: I built this" transparency

### 4c. Twitter/X Thread (5-7 tweets) Format: Hook tweet → Problem → Solution → Demo → Social proof → CTA - Each tweet: 240-280 chars max - Tweet 1: standalone hook (works without thread) - Last tweet: CTA with link - Include emoji sparingly (1-2 per tweet max)

5. Write content pack to docs/content-pack.md:

   # Content Pack: {Project Name}
   Generated: {YYYY-MM-DD}
   ICP: {target persona}
   Core message: {one-line value prop}
   ## Messaging Framework
   - Hook: {hook}
   - Proof: {proof}
   - CTA: {cta}
   ---
   ## 1. LinkedIn Post
   {ready to copy-paste}
   ## 2. Reddit Draft
   Target subreddits: r/..., r/..., r/...
   {answer draft}
   ## 3. Twitter/X Thread
   {numbered tweets}
   > For video script, run /video-promo {project}.
   ---
   *Generated by /content-gen. Edit before publishing.*
   

6. Output summary — print core message + list of generated content pieces.

Notes

Common Issues

No PRD found

Content too generic

Wrong tone for audience