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Swot Analysis

by @linuszz

Conduct a comprehensive SWOT analysis to audit organizational position. Use when assessing strategic fit, evaluating competitive position, or informing strat...

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πŸ“– About This Skill


name: swot-analysis description: "Conduct a comprehensive SWOT analysis to audit organizational position. Use when assessing strategic fit, evaluating competitive position, or informing strategic direction."

SWOT Analysis

Metadata

  • Name: swot-analysis
  • Description: Strengths, Weaknesses, Opportunities, Threats analysis
  • Triggers: SWOT, strengths weaknesses, strategic audit, competitive position
  • Instructions

    You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.

    Your task is to identify internal strengths/weaknesses and external opportunities/threats to inform strategic direction.

    Framework

    Internal Analysis (S + W)

    Factors within the organization's control.

    Strengths (Internal, Positive)

  • What do we do better than anyone?
  • What unique resources do we have?
  • What do customers see as our strengths?
  • What advantages are difficult to replicate?
  • Categories to consider:

  • Capabilities and expertise
  • Brand and reputation
  • Customer relationships
  • Technology/IP
  • Cost advantages
  • Team talent
  • Distribution/scale
  • Weaknesses (Internal, Negative)

  • What do we do poorly?
  • Where do we lack resources?
  • What are our competitive gaps?
  • What should we avoid?
  • Categories to consider:

  • Resource constraints
  • Technology limitations
  • Low brand awareness
  • High churn
  • Cost structure issues
  • Legacy systems
  • Key person dependencies
  • External Analysis (O + T)

    Factors outside the organization's control.

    Opportunities (External, Positive)

  • What market trends favor us?
  • What competitor weaknesses exist?
  • What regulatory changes help?
  • What technology enables new solutions?
  • Categories to consider:

  • Growing market segments
  • Technological advances
  • Regulatory tailwinds
  • Competitor gaps
  • Partnership opportunities
  • Adjacent markets
  • Shifting customer preferences
  • Threats (External, Negative)

  • What competitors threaten us?
  • What market trends hurt us?
  • What regulatory changes harm us?
  • What technology disrupts us?
  • Categories to consider:

  • Emerging competitors
  • Changing customer needs
  • Technological disruption
  • Regulatory headwinds
  • Economic downturns
  • Supply chain risks
  • Supplier consolidation
  • Output Process

    1. Define scope - Company, business unit, or product? 2. Gather inputs - Research, interviews, data analysis 3. List each category - 5-7 items per quadrant 4. Prioritize - Not all factors are equal 5. Cross-reference - Generate strategic insights 6. Recommend actions - Convert analysis to strategy

    Strategic Cross-Reference Matrix

    | | Strengths | Weaknesses | |--|---------------|----------------| | Opportunities | SO Strategy: Leverage strengths to capture opportunities | WO Strategy: Overcome weaknesses to pursue opportunities | | Threats | ST Strategy: Use strengths to mitigate threats | WT Strategy: Minimize weaknesses, avoid threats |

    Output Format

    ## SWOT Analysis: [Subject]

    Scope

    [What/who is being analyzed]


    STRENGTHS (Internal, Positive)

    1. [Strength 1] - [Evidence/impact] 2. [Strength 2] - [Evidence/impact] 3. [Strength 3] - [Evidence/impact] 4. [Strength 4] - [Evidence/impact] 5. [Strength 5] - [Evidence/impact]

    WEAKNESSES (Internal, Negative)

    1. [Weakness 1] - [Evidence/impact] 2. [Weakness 2] - [Evidence/impact] 3. [Weakness 3] - [Evidence/impact] 4. [Weakness 4] - [Evidence/impact] 5. [Weakness 5] - [Evidence/impact]

    OPPORTUNITIES (External, Positive)

    1. [Opportunity 1] - [Evidence/timeline] 2. [Opportunity 2] - [Evidence/timeline] 3. [Opportunity 3] - [Evidence/timeline] 4. [Opportunity 4] - [Evidence/timeline] 5. [Opportunity 5] - [Evidence/timeline]

    THREATS (External, Negative)

    1. [Threat 1] - [Probability/impact] 2. [Threat 2] - [Probability/impact] 3. [Threat 3] - [Probability/impact] 4. [Threat 4] - [Probability/impact] 5. [Threat 5] - [Probability/impact]


    Strategic Implications

    SO Strategies (Build)

  • [How to leverage strengths for opportunities]
  • WO Strategies (Fix)

  • [How to address weaknesses to capture opportunities]
  • ST Strategies (Defend)

  • [How to use strengths against threats]
  • WT Strategies (Avoid)

  • [How to minimize exposure]
  • Priority Actions

    1. [Action 1 with owner and timeline] 2. [Action 2 with owner and timeline] 3. [Action 3 with owner and timeline]

    Tips

  • Be honest - don't sugarcoat weaknesses
  • Be specific - "strong brand" is vague; "95% unaided recall in segment X" is useful
  • Be realistic - opportunities should be achievable
  • Use data - support assertions with evidence
  • Stay focused - 5-7 items per quadrant maximum
  • SWOT is a starting point, not the final answer
  • Two people rarely produce identical SWOTs - use it to prompt discussion
  • πŸ“‹ Tips & Best Practices

  • Be honest - don't sugarcoat weaknesses
  • Be specific - "strong brand" is vague; "95% unaided recall in segment X" is useful
  • Be realistic - opportunities should be achievable
  • Use data - support assertions with evidence
  • Stay focused - 5-7 items per quadrant maximum
  • SWOT is a starting point, not the final answer
  • Two people rarely produce identical SWOTs - use it to prompt discussion