testimonials-generator

---

name: testimonials-generator description: When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator. metadata: version: 1.0.1

---

Components: Testimonials

Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for customer personas and industries.

Identify: 1. Content type: Text quotes, video, case studies 2. Placement: Product pages, pricing, hero, dedicated page 3. Audience: B2B vs B2C; industry/role relevance

Content Formats

| Format | Effectiveness | Best For | |--------|---------------|----------| | Video | Highest; 77% say it influences buying | Key landing pages | | Text + photo | Versatile; easy to implement | Product, pricing | | Case study | Deep credibility; specific outcomes | B2B, high-value | | Star ratings | Quick trust signal | E-commerce |

Video: 95% message retention vs 10% for text.

Best Practices

Content

Specific results: "Increased revenue by 40%" over generic praise

Real photos and names; avoid stock images

Variety: Different customer types, industries, use cases

Current: Update regularly; remove outdated testimonials

Placement

Product pages, pricing sections, near CTAs

Filter by industry/role so prospects see relevant stories

Organize by integration or outcome for specificity

Credibility Signals

Company logos, job titles

Verified reviews (badges, links)

Links to customer profiles or live stores when possible

Before/after narratives for emotional connection

Design Guidelines

Clean layouts; readable typography

Engaging visuals; avoid clutter

Mobile-optimized; fast loading

Carousel for multiple testimonials; see carousel for design and accessibility

SEO

Testimonial content can include keywords naturally

Structured data (Review, AggregateRating) for rich snippets

Accessibility

Provide alt text for photos

For carousel design and accessibility (keyboard nav, user control), see carousel

Output Format

Format recommendations (text, video, case study)

Placement suggestions

Content guidelines (specificity, credibility)

Design checklist

Related Skills

carousel: Carousel layout for multiple testimonials; design and accessibility

landing-page-generator: Testimonials as step 2 (earn trust) in landing page flow

trust-badges-generator: Complementary trust signals; logos and badges

hero-generator: Testimonials in hero for social proof

cta-generator: Place testimonials near CTAs; boost conversion

pricing-page-generator: Testimonials on pricing pages

Content

Specific results: "Increased revenue by 40%" over generic praise

Real photos and names; avoid stock images

Variety: Different customer types, industries, use cases

Current: Update regularly; remove outdated testimonials

Placement

Product pages, pricing sections, near CTAs

Filter by industry/role so prospects see relevant stories

Organize by integration or outcome for specificity

Credibility Signals

Company logos, job titles

Verified reviews (badges, links)

Links to customer profiles or live stores when possible

Before/after narratives for emotional connection