Competitor Intelligence

Full Competitor Deep Dive

Analyze this competitor:
Company: [Name]
Website: [URL]
Industry: [Their industry]
My company: [Your company/product]
Produce:
1. Company profile (positioning, audience, key messaging)
2. Product/feature breakdown
3. Pricing analysis (tiers, positioning, value perception)
4. Content strategy (what they publish, frequency, top-performing)
5. Tech stack (visible tools, platforms, integrations)
6. SWOT analysis
7. 3 exploitable gaps where I can differentiate
8. Battle card (us vs them — for sales/marketing use)

Multi-Competitor Landscape

Map the competitive landscape for [YOUR PRODUCT/SERVICE]:
Competitors:
1. [Competitor A] — [URL]
2. [Competitor B] — [URL]
3. [Competitor C] — [URL]
4. [Competitor D] — [URL]
For each: positioning statement, target audience, pricing range, key differentiator
Then: feature comparison matrix, pricing comparison, positioning map, where I fit in

Battle Card

Create a sales battle card: [My Product] vs [Competitor]
Include:
Their elevator pitch vs ours
Feature comparison (where we win, where we lose, where it's equal)
Pricing comparison
Their customers' top 3 complaints (from reviews)
3 killer questions to ask prospects considering them
Our winning talking points
When to NOT compete (walk away signals)

Pricing Intelligence

Analyze pricing strategies in the [INDUSTRY] space:
Companies: [List 5-10 competitors]
For each:
Pricing tiers and prices
What's included at each tier
Free trial/freemium strategy
Pricing page psychology (anchoring, decoy, urgency)
Annual vs monthly discount
Then: recommended pricing strategy for my product
Where to position (premium/mid/budget)
Optimal tier structure
Feature gating strategy