Competitor Intelligence

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name: competitor-intel description: Deep competitive intelligence — analyze competitor websites, pricing, positioning, tech stacks, content strategies, and market gaps. Generate battle cards, SWOT analyses, and positioning recommendations. metadata: version: 1.0.0 author: TKDigital category: Business Intelligence tags: [competitive analysis, market research, competitor tracking, business intelligence, SWOT, positioning, battle cards]

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Competitor Intelligence

Deep competitive analysis — websites, pricing, positioning, tech stacks, content strategies, and exploitable gaps.

What It Does

1. Competitor Profiling — Full breakdown of competitor's positioning, pricing, features, audience 2. Battle Card Generation — Sales-ready comparison cards (us vs them) 3. SWOT Analysis — Structured strengths/weaknesses/opportunities/threats 4. Content Strategy Analysis — What they publish, how often, what works 5. Pricing Intelligence — How they price, package, and position tiers 6. Gap Analysis — Where they're weak and you can win 7. Tech Stack Detection — What tools and infrastructure they use

Usage

Full Competitor Deep Dive

Analyze this competitor:
Company: [Name]
Website: [URL]
Industry: [Their industry]
My company: [Your company/product]
Produce:
1. Company profile (positioning, audience, key messaging)
2. Product/feature breakdown
3. Pricing analysis (tiers, positioning, value perception)
4. Content strategy (what they publish, frequency, top-performing)
5. Tech stack (visible tools, platforms, integrations)
6. SWOT analysis
7. 3 exploitable gaps where I can differentiate
8. Battle card (us vs them — for sales/marketing use)

Multi-Competitor Landscape

Map the competitive landscape for [YOUR PRODUCT/SERVICE]:
Competitors:
1. [Competitor A] — [URL]
2. [Competitor B] — [URL]
3. [Competitor C] — [URL]
4. [Competitor D] — [URL]
For each: positioning statement, target audience, pricing range, key differentiator
Then: feature comparison matrix, pricing comparison, positioning map, where I fit in

Battle Card

Create a sales battle card: [My Product] vs [Competitor]
Include:
Their elevator pitch vs ours
Feature comparison (where we win, where we lose, where it's equal)
Pricing comparison
Their customers' top 3 complaints (from reviews)
3 killer questions to ask prospects considering them
Our winning talking points
When to NOT compete (walk away signals)

Pricing Intelligence

Analyze pricing strategies in the [INDUSTRY] space:
Companies: [List 5-10 competitors]
For each:
Pricing tiers and prices
What's included at each tier
Free trial/freemium strategy
Pricing page psychology (anchoring, decoy, urgency)
Annual vs monthly discount
Then: recommended pricing strategy for my product
Where to position (premium/mid/budget)
Optimal tier structure
Feature gating strategy

Output Format

Battle Card

# Battle Card: [You] vs [Competitor]
Quick Facts
| | You | Competitor |
|---|---|---|
| Founded | [Year] | [Year] |
| Pricing | [Range] | [Range] |
| Target | [Audience] | [Audience] |
| Key Differentiator | [Your edge] | [Their edge] |
Where We Win ✅
1. [Advantage + proof point]
2. [Advantage + proof point]
3. [Advantage + proof point]
Where They Win ⚠️
1. [Their advantage + how to counter]
2. [Their advantage + how to counter]
Killer Questions (Ask the Prospect)
1. "[Question that highlights our strength]"
2. "[Question that exposes their weakness]"
3. "[Question about their pain point]"
Objection Handling
"[Competitor] is cheaper" → [Response]
"[Competitor] has [feature]" → [Response]
"We already use [Competitor]" → [Response]
Walk Away Signals
Don't compete if the prospect:
[Signal that indicates bad fit]
[Signal]

SWOT Analysis

## SWOT: [Competitor Name]
Strengths
[Strength with evidence]
Weaknesses  
[Weakness with evidence]
Opportunities (For You)
[How to exploit their weakness]
Threats (To You)
[What they might do that hurts you]

References

references/analysis-framework.md — Step-by-step competitive analysis process

references/positioning-maps.md — How to create positioning maps

Full Competitor Deep Dive

Analyze this competitor:
Company: [Name]
Website: [URL]
Industry: [Their industry]
My company: [Your company/product]
Produce:
1. Company profile (positioning, audience, key messaging)
2. Product/feature breakdown
3. Pricing analysis (tiers, positioning, value perception)
4. Content strategy (what they publish, frequency, top-performing)
5. Tech stack (visible tools, platforms, integrations)
6. SWOT analysis
7. 3 exploitable gaps where I can differentiate
8. Battle card (us vs them — for sales/marketing use)

Multi-Competitor Landscape

Map the competitive landscape for [YOUR PRODUCT/SERVICE]:
Competitors:
1. [Competitor A] — [URL]
2. [Competitor B] — [URL]
3. [Competitor C] — [URL]
4. [Competitor D] — [URL]
For each: positioning statement, target audience, pricing range, key differentiator
Then: feature comparison matrix, pricing comparison, positioning map, where I fit in

Battle Card

Create a sales battle card: [My Product] vs [Competitor]
Include:
Their elevator pitch vs ours
Feature comparison (where we win, where we lose, where it's equal)
Pricing comparison
Their customers' top 3 complaints (from reviews)
3 killer questions to ask prospects considering them
Our winning talking points
When to NOT compete (walk away signals)

Pricing Intelligence

Analyze pricing strategies in the [INDUSTRY] space:
Companies: [List 5-10 competitors]
For each:
Pricing tiers and prices
What's included at each tier
Free trial/freemium strategy
Pricing page psychology (anchoring, decoy, urgency)
Annual vs monthly discount
Then: recommended pricing strategy for my product
Where to position (premium/mid/budget)
Optimal tier structure
Feature gating strategy