video-marketing

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name: video-marketing description: When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization. metadata: version: 1.0.1

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Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify: 1. Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar) 2. Goal: Awareness, consideration, conversion, education 3. Platform: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

Short-Form vs Long-Form

| Format | Length | Use | Platforms | |--------|--------|-----|-----------| | Short-form | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts | | Long-form | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube |

Optimal short-form length: 31–60 seconds for higher completion rates.

Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

| Hook Type | Example | |-----------|---------| | Story-driven | "Three months ago, I had zero subscribers..." | | Contrarian | "Everyone says X. Here's why they're wrong." | | Question | "Why do 90% of startups fail at this?" | | Result-focused | "I went from 0 to 10K in 30 days. Here's how." |

Script Structure (Short-Form)

Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

Platform-Specific Hooks

| Platform | Hook Length | Notes | |----------|-------------|-------| | TikTok | 2 seconds | High energy; 4,000-char captions for SEO | | Instagram Reels | 3 seconds | Polished aesthetics; penalizes TikTok watermarks | | YouTube Shorts | 3–5 seconds | Searchable titles; keyword-rich descriptions |

UGC-Style Content

Authenticity > polish: UGC-style generates 50%+ of engagement

Trust: 86% of consumers trust brands publishing UGC more than polished ads

Long-Form Script Structure

Hook (0–30 sec): Promise; why watch

Intro (30–60 sec): Context; what you'll cover

Body: Sections with clear transitions

CTA: Subscribe; link; next step

Outro: Recap; repeat CTA

Output Format

Format (short vs long) recommendation

Hook options (2–3 variants)

Script (timestamped if long-form)

CTA placement

Platform optimization notes

Related Skills

tiktok-captions: TikTok caption, video specs, script

tiktok-ads: TikTok ad creative

content-marketing: Video as content format; repurposing

youtube-seo: YouTube SEO, description, thumbnail (platform skill)

video-optimization: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube