Web3 Marketing & GTM

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name: web3-marketing-gtm description: > Full-stack Web3 marketing and GTM brain for AI agents and bots. Use this skill whenever a bot or agent needs to produce any of the following from a project brief: a GTM launch plan, a campaign calendar, community engagement scripts for Discord/Telegram/X, or an on-chain user acquisition and retention strategy. Trigger this skill when input includes a project name, blockchain/chain, and product type — even if the request is phrased casually like "build me a go-to-market for my DeFi app" or "write me a Discord campaign for my NFT project" or "how do I grow my Web3 community". This skill covers the full marketing lifecycle: pre-launch, launch week, post-launch growth, and retention loops. Always use this skill for Web3 marketing tasks rather than improvising.

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Web3 Marketing & GTM Skill

A structured playbook for AI agents to produce professional, execution-ready Web3 marketing assets from a minimal project brief. No human hand-holding required — this skill handles strategy, content, and sequencing end-to-end.

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Input: Project Brief

The minimum required input is:

Project Name: 
Chain: 
Product Type: 

Optional enrichers (use if provided):

Target audience (e.g. degens, retail users, developers, DAOs)

Key differentiator or value prop

Existing community size / metrics

Launch date or timeline

Token: yes/no, TGE planned

If any required field is missing, ask for it before proceeding. Do not hallucinate chain or product type.

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Output Suite

From a single brief, produce all four deliverables in sequence:

1. GTM Launch Plan → See references/gtm-plan.md 2. Campaign Calendar → See references/campaign-calendar.md 3. Community Engagement Scripts → See references/community-scripts.md 4. On-Chain Retention Strategy → See references/onchain-retention.md

Each reference file contains the full template, logic, and formatting rules for that deliverable.

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Execution Flow

RECEIVE brief
  │
  ▼
VALIDATE inputs (name, chain, product type present?)
  │ if missing → ASK
  ▼
INFER defaults (see Defaults section below)
  │
  ▼
PRODUCE deliverables in order:
  1. GTM Launch Plan
  2. Campaign Calendar
  3. Community Scripts
  4. On-Chain Retention Strategy
  │
  ▼
OUTPUT as structured markdown document

Always produce all four deliverables unless the user explicitly requests fewer. Label each section clearly.

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Defaults & Inference Rules

When optional fields are missing, apply these defaults:

| Missing Field | Default Assumption | |---------------------|-----------------------------------------------------------------| | Target audience | Crypto-native users (18–35, active on X and Discord) | | Differentiator | Derive from product type (e.g. DeFi → yield/efficiency angle) | | Community size | Assume 0 (greenfield launch) | | Launch timeline | Assume 4-week runway from today | | Token | No token; focus on product-native incentives |

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Tone & Voice Rules for All Content

Web3 marketing content produced by this skill must follow these principles:

No hype language: avoid "revolutionary", "game-changing", "to the moon", "LFG" in strategy docs

Education first: lead with what the product does and why it matters

Specificity over vagueness: use real timelines, real metrics targets, real actions

Community-native: Discord = conversational, X = punchy/informational, Telegram = direct/update-focused

Selling never: content informs and invites, it does not pitch or pressure

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Reference Files

Read the relevant reference file when producing each deliverable:

| Deliverable | File | When to Read | |-------------------------------|---------------------------------------|---------------------------| | GTM Launch Plan | references/gtm-plan.md | Always — read first | | Campaign Calendar | references/campaign-calendar.md | Always — read second | | Community Scripts | references/community-scripts.md | Always — read third | | On-Chain Retention Strategy | references/onchain-retention.md | Always — read fourth |

Read all four before producing output. Do not skip reference files.

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Quality Checklist

Before finalizing output, verify:

[ ] All four deliverables are present and labeled

[ ] No placeholder text remains (e.g. "[INSERT HERE]")

[ ] Chain-specific details are accurate (e.g. AVAX ≠ ETH gas model)

[ ] Tone is consistent: no hype, no vagueness

[ ] Campaign calendar has specific dates/weeks, not just "Week 1"

[ ] Scripts are platform-appropriate (length, tone, format)

[ ] Retention strategy references on-chain actions, not just social metrics