WeChat Content Creator

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name: wechat-content-creator description: Create high-quality WeChat public account articles with high eCPM. Use when writing WeChat articles, optimizing titles, selecting topics, or improving content quality. Covers 8 golden opening templates, SCQA structure, long-tail keyword integration, high-value niches like legal, finance, career, and compliance guidelines. Triggers on requests like write WeChat article, 公众号文章, 爆款文案, title optimization, 选题, eCPM optimization, or 长尾关键词.

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WeChat Content Creator

Create high-quality, high-eCPM WeChat public account articles that drive engagement and revenue.

Core Principles

High-Value Niches Only (高单价领域)

Focus exclusively on these high-CPM niches:

Legal rights (法律维权): Labor law, consumer rights, contract disputes

Finance/Investment (理财投资): Savings, investing, financial planning

Career development (职场提升): Workplace skills, salary negotiation, career growth

Car ownership (汽车使用): Maintenance, buying guides, usage tips

Avoid: Politics, entertainment, social unrest, sensitive topics

Topic Selection Formula

Article Topic = Long-tail Keyword + Current Hot Topic

Example:

Keyword: "周末加班几倍工资"

Hot topic: Labor rights awareness

Article: "劳动仲裁员透露：这类加班费纠纷公司必输，但90%的人没去要"

Writing Standards

Article Specifications

| Element | Standard | |---------|----------| | Word count | 1100-1300 characters | | Structure | SCQA + Emotional progression | | Paragraphs | 1-3 lines (mobile-friendly) | | Subheadings | Scenario-based, no "一/二/三" | | Ad slots | 30% and 70% positions | | Ending | Interactive question + Compliance statement |

8 Golden Opening Templates (8大黄金开头)

1. Pain Point Hook (痛点描述) - "你是不是也以为..." - Example: "你是不是也以为，年假只有干满一年才能休？"

2. Story Hook (故事描写) - Specific person + scenario - Example: "工作5年才懂：年假根本不是按入职算的"

3. Cognitive Dissonance (颠覆认知) - Challenge common beliefs - Example: "月薪5000存不下钱，真的不是因为你赚得少"

4. Scene Setting (场景演绎) - Specific situation entry - Example: "工资到账第一件事做对了，一年多存2万"

5. Data Impact (数据冲击) - Shocking statistics - Example: "90%的人加班费都算错了"

6. Personal Experience (个人经历) - "I discovered after X years..." - Example: "我算了3遍才发现公司少给了一半"

7. Suspense Question (悬念提问) - Curiosity-inducing question - Example: "劳动仲裁员透露：这类加班费纠纷公司必输，但90%的人没去要"

8. Contrast (对比反差) - Before/after comparison - Example: "月薪5000和月薪30000，储蓄率差距不到1%"

Title Formula

Title = Pain Point/Hook + Specific Number + Benefit/Curiosity

High-performing title patterns:

"X%的人[action]错了，[consequence]"

"[Authority]透露：[insider knowledge]"

"[Action]做对了，[benefit]"

"[Common misconception]？[reality]"

Elements to include:

Specific numbers (90%, 5 days, 20,000)

Pain points (白白少休、没去要)

Authority (央行数据显示、劳动仲裁员透露)

Clear benefits (一年多存2万)

Content Requirements

Real Data Only

Prohibited:

Fictional cases ("我朋友小张")

Fabricated policies ("2026年新规定")

Made-up statistics

Required sources:

Government documents (《职工带薪年休假条例》)

Industry reports (央行城镇储户调查报告)

Official statistics (劳动仲裁委数据)

Authoritative research (《中国居民储蓄行为研究报告》)

Long-tail Keyword Integration

Characteristics:

≥7 Chinese characters

Question-based (怎么/如何/怎么办)

Natural placement (not forced)

Keyword categories:

Career/Legal:

年假怎么算、试用期有年假吗

周末加班几倍工资、加班费怎么计算

劳动仲裁流程、加班费证据、离职补偿

Finance:

365天存钱法、52周存钱法

拿铁因子是什么、货币基金怎么买

指数基金定投、副业技能学习

工资理财方法、月光族存钱

Car:

新车磨合期注意事项

汽车保养周期表、油耗怎么算

车险怎么买划算、二手车检测

Article Structure (SCQA)

S - Situation (情境)

Set the scene with relatable context

Use data or common experience

C - Conflict (冲突)

Reveal the problem or misconception

Create tension

Q - Question (问题)

Pose the central question

Make reader want to know the answer

A - Answer (答案)

Provide 3-5 practical methods/insights

Each with specific implementation

Formatting Guidelines

Mobile-First Layout

Font: System default sans-serif

Body text: 16px

Subheadings: 18px bold

Line height: 1.8

Paragraph spacing: 8-15px

Text color: #333333

Subheading Style

Use descriptive scenarios, not numbered sections:

❌ Bad: "一、年假计算方法" ✅ Good: "先算清楚你有几天年假"

❌ Bad: "二、存钱技巧" ✅ Good: "工资到账先转走，这叫'先存后花'"

Compliance Statement

Always end with:

你今年[topic相关]? 欢迎在评论区聊聊。
本文为个人经验与观点分享，仅供参考。

Workflow

1. Topic Selection: Long-tail keyword + Hot topic 2. Title Creation: Apply 8 templates, include numbers + hook 3. Outline: SCQA structure with 3-5 main points 4. Writing: Real data only, natural keyword placement 5. Formatting: Mobile-optimized paragraphs 6. Review: Fact-check, compliance check 7. Publishing: Upload cover, post to draft

High-Value Content Examples

Legal Rights (High CPM)

Labor law rights (overtime, annual leave, termination)

Consumer protection

Contract disputes

Finance (High CPM)

Savings strategies for different income levels

Investment basics (index funds, money market)

Side income development

Career (Medium-High CPM)

Salary negotiation tactics

Workplace efficiency

Skill development paths

Car (Medium CPM)

Purchase decision guides

Maintenance schedules

Cost optimization

Quality Checklist

Before publishing, verify:

[ ] 1100-1300 characters

[ ] Strong hook in first sentence

[ ] SCQA structure followed

[ ] Real data with sources cited

[ ] Long-tail keywords naturally integrated

[ ] High-value niche content

[ ] Mobile-friendly formatting

[ ] Interactive question at end

[ ] Compliance statement included

[ ] No fictional cases or fabricated policies