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BytesAgain β€Ί Skills β€Ί Email Marketing
πŸ¦€ ClawHub

Email Marketing

by @yinanping-cpu

Email marketing automation for campaigns, newsletters, and customer engagement. Use when creating email sequences, drip campaigns, promotional emails, or cus...

Versionv1.0.1
Downloads730
Installs1
#clawhub
TERMINAL
clawhub install yinan-email-marketing

πŸ“– About This Skill

name: email-marketing description: Email marketing automation for campaigns, newsletters, and customer engagement. Use when creating email sequences, drip campaigns, promotional emails, or customer retention workflows. Includes templates, scheduling, and analytics.

Email Marketing

Overview

Complete email marketing automation skill. Create campaigns, manage subscriber lists, design email templates, schedule sends, and track performance.

Features

  • Campaign creation and management
  • Email templates (promotional, welcome)
  • Subscriber list management
  • Basic analytics
  • E-commerce integration support

    • Quick Start

    Create and Send Campaign

    python scripts/email_campaign.py --action create --name "Spring Sale" --template promotional --list customers

    Send Campaign

    python scripts/email_campaign.py --action send --name "Spring Sale"

    Add Subscriber

    python scripts/email_campaign.py --action add-subscriber --list customers --email user@example.com

    Scripts

    email_campaign.py

    Create and send email campaigns.

    Actions:

  • create - Create new campaign
  • send - Send campaign to list
  • add-subscriber - Add subscriber to list

    • Arguments:

  • --action - Action to perform
  • --name - Campaign name
  • --template - Email template
  • --list - Subscriber list
  • --email - Subscriber email (for add-subscriber)
  • --dry-run - Simulate without sending

    • Email Templates

    Promotional Template

    Subject: πŸŽ‰ {{offer}} - Limited Time Only!
    Hi {{first_name}},
    Great news! We're offering {{discount}} on {{product_category}}.
    ✨ What you get:
β€’ Benefit 1
β€’ Benefit 2
β€’ Benefit 3
    ⏰ Offer expires: {{expiry_date}}
    [Shop Now] {{shop_link}}
    Questions? Reply to this email!
    Best,
{{store_name}} Team
    
Taobao: {{taobao_link}}
Douyin: {{douyin_link}}

    Newsletter Template

    Subject: {{month}} {{year}} - {{highlight}}
    Hello {{first_name}},
    Here's what's new this {{month}}:
    Highlights
    

  • Update 1
    • 

  • Update 2
    • 

  • Update 3
    • Featured Products
    
{{product_showcase}}
    Tips & Tricks
    
{{content_tip}}
    Stay tuned for more!
    {{store_name}}

    Welcome Series (5 emails)

    Day 1: Welcome + Brand Story Day 3: Best Sellers Showcase Day 7: Customer Reviews Day 14: Special Offer Day 30: Feedback Request

    Subscriber Lists

    List Segments

  • all_subscribers - Everyone
  • customers_active - Purchased in last 90 days
  • customers_vip - High-value customers
  • prospects - Never purchased
  • inactive - No engagement in 6 months

    • Import Subscribers

    email,first_name,last_name,source,signup_date
customer@example.com,John,Doe,taobao,2026-01-15

    E-commerce Integration

    Taobao/Douyin Customer Sync

    # Sync recent buyers to email list
python scripts/sync_customers.py \
  --store taobao \
  --days 30 \
  --list recent_buyers

    Abandoned Cart Recovery

    # Send reminder to customers with pending orders
python scripts/abandoned_cart.py \
  --hours 24 \
  --discount 5

    Post-Purchase Followup

    # Thank you + review request
python scripts/post_purchase.py \
  --delay 7 \
  --request-review true

    Analytics

    Campaign Metrics

    python scripts/campaign_stats.py --campaign spring_sale

    Output:

  • Sent count
  • Open rate
  • Click rate
  • Unsubscribe rate
  • Conversion rate

    • A/B Testing

    python scripts/ab_test.py \
  --campaign spring_sale \
  --variant-a subject_a.txt \
  --variant-b subject_b.txt \
  --split 50

    Best Practices

    1. Personalization - Use recipient name, purchase history 2. Timing - Send during business hours (9-11 AM, 2-4 PM) 3. Frequency - Don't spam (1-2 emails/week max) 4. Mobile optimization - Keep subject < 40 chars 5. Clear CTA - One primary action per email 6. Unsubscribe - Always include unsubscribe link 7. Compliance - Follow anti-spam laws (CAN-SPAM, GDPR)

    Compliance

  • Include physical mailing address
  • Provide clear unsubscribe option
  • Honor unsubscribe within 10 days
  • Don't use deceptive subject lines
  • Keep records of consent

    • Troubleshooting

  • Low open rates: Test different subject lines, send times
  • High bounce rate: Clean email list, verify addresses
  • Spam complaints: Review content, reduce frequency
  • Low click rate: Improve CTA, make links prominent

    • πŸ’‘ Examples

    Create and Send Campaign

    python scripts/email_campaign.py --action create --name "Spring Sale" --template promotional --list customers

    Send Campaign

    python scripts/email_campaign.py --action send --name "Spring Sale"

    Add Subscriber

    python scripts/email_campaign.py --action add-subscriber --list customers --email user@example.com

    πŸ“‹ Tips & Best Practices

    1. Personalization - Use recipient name, purchase history 2. Timing - Send during business hours (9-11 AM, 2-4 PM) 3. Frequency - Don't spam (1-2 emails/week max) 4. Mobile optimization - Keep subject < 40 chars 5. Clear CTA - One primary action per email 6. Unsubscribe - Always include unsubscribe link 7. Compliance - Follow anti-spam laws (CAN-SPAM, GDPR)